The agency will reinforce the digital footprint of the Teji Mandi brand, and establish it as a go-to solution provider for smallcase investments

Hamsini Shivakumar and Kanika Yadav of Leapfrog Strategy Consulting, write how the evolving consumer behaviour and culture is changing the way beauty brands create marketing strategies

An initiative by Meera, the hair care brand from CavinKare, the property aims to bring the younger generations closer to traditional music through Carnatic Fusion

The show revolves around relatable college moments, the first episode is streaming now on Binge's YouTube channel

The campaign includes posts from brand ambassadors Alia Bhatt, Siddhant Chaturvedi and content creators Ritika Badiani and Palak Sindhwani, among others

The eight-episode series features Chef Saransh Goila and Dewar's India Ambassador Myles Carroll

This season celebrates #YourForevers in stories across diverse relationships

Hamsini Shivakumar and Kanika Yadav of Leapfrog Strategy Consulting, write that it is crucial that the ambitious cause of sustainability and environment is tailored to audiences in branded content in a way that they identify their own smaller causes within it

The finale season is presented by toothsi, co-powered by Sugar cosmetics and also sees participation from complementing partner brands like Manyavar, Tru Hair and skinnsi

By working in tandem with the brand's marketing team, the agency will execute high-value content strategies through social media posts, videos, ads, and campaigns, along with blogs, authored articles, guest posts, and more

The decision to enter this segment was motivated by the fact that short-form videos provide more leeway to create hard-hitting, relatable videos that get right to the point without the time commitment of longer-form content

Shivani Kamdar, Associate Creative Director, SoCheers, shares how one can up their game when it comes to engaging with the generation Z

Hamsini Shivakumar and Kanika Yadav of Leapfrog Strategy Consulting, write that participating in the ecosystem that enables learning and opportunities not only positions a brand as helpful and resourceful, it also adds to its cultural relevance

When brands spend heftily on brand integrations on TV shows, there is always an urge to be present across the show all the time and leave no stone unturned to make the most of all the money invested. But one must ensure to not go overboard with brand integrations that miffs the audience. In the end, a viewer is watching the show for its content and not brand placements

BuzzInContent.com caught up with content marketers to understand how they go about building content strategy. Do they rely more on incidental discovery content or content with a longer shelf life?

Earning consumer trust through content requires it to be timely, agile, easily accessible and honest. Listed below are a few points that can help marketers in their content marketing journey in 2022 and beyond

Conceptualised by Hyper Connect Communications, the video sets the events that made the headlines to quirky tune and lyrics, punctuated by the catchy refrain of “Thoda Zyada Ho Gaya”

The brand from the house of Mankind Pharma has come up with the strategy around Influencer Marketing to build brand visibility and awareness