In an influencer hunt spearheaded by the face of the brand and actor Taapsee Pannu, the brand concluded the discovery of 75 diverse GenZ content creators
By BuzzInContent Bureau | December 27, 2021The campaign video encapsulates the emotional turbulence people have been going through in the past year, in a light hearted manner
By BuzzInContent Bureau | December 27, 2021Shivaji Dasgupta, the Founder of INEXGRO Brand Advisory, writes about clagency, the agency embedded in the client organisation, where presence is not judged by physicality but by impact and influence
By Shivaji Dasgupta | December 23, 2021Columbia Pacific Communities latest campaign “Ms Santa” presented Santa as a woman to children thereby inspiring them to believe that children can be whoever they want to be
By BuzzInContent Bureau | December 22, 2021His primary focus will be on growing To The New's footprint in the Middle East region. He will be accountable for managing the P&L and driving strategic partnerships and customer engagement
By BuzzInContent Bureau | December 16, 2021Speaking on day one of BuzzInContent Conversations, Dipashree Das, Senior Marketer, global OTT content platform, Manasi Narasimhan, Vice- President and Head, Marketing and Communications, South Asia, Mastercard, Shailja, Chief Content Officer, Omnicom Media Group, Yogesh Manwani, President, Lintas C: EX, talk about major content marketing trends for 2022
By BuzzInContent Bureau | December 15, 2021Nodwin Gaming aims to deepen and widen its portfolio of content IPs in the gaming and esports ecosystem by investing in the digital content IP media network
By BuzzInContent Bureau | December 13, 2021Hamsini Shivakumar and Kanika Yadav, of Leapfrog Strategy Consulting, write how Center Fresh could move on from the Dharma produced long-form TVC to creating engaging branded content around the “First Encounter” moment - both in popular and in lived culture
By Hamsini Shivakumar | December 13, 2021The official handle of Netflix India posted the collaborative video
By BuzzInContent Bureau | December 10, 2021While agencies have an expertise in cracking the brief, which in turn accelerates the process of creation, a few brands share that having in- house teams for brand collaboration helps in keeping communication in line with the brand's vision
By Akanksha Nagar | December 07, 2021The products of both brands are integrated in the story line to reach out to a larger set of audience
By BuzzInContent Bureau | December 06, 2021The annual event will begin on December 14 and will be streamed live for three days across BestMediaInfo and BuzzInContent platforms
By BuzzInContent Bureau | December 03, 2021The goal is to provide information and inspiration driven content based on awareness and engagement. This will help pull the community of both - the advanced gamers as well as the casual gamers into the game
By BuzzInContent Bureau | November 30, 2021The #Chingschatorachallenge had onboarded creators like Prajakta Koli, Bhuvan Bam, Harsh Beniwal, Sejal Kumar. The campaign has reached more than 15 million users
By BuzzInContent Bureau | November 26, 2021The video has been directed and choreographed by Dhanashree Verma
By BuzzInContent Bureau | November 25, 2021The awards gala will begin at 5 pm across the digital and social media properties of BestMediaInfo and BuzzInContent
By BuzzInContent Bureau | November 22, 2021Ritesh Ujjwal, CEO and Co-founder, Kofluence, writes about how brands can and will increasingly use camera marketing to make their presence felt, interact with the audience, and increase their sales in the days ahead
By BuzzInContent Bureau | November 22, 2021Bahuguna and Shroff spoke to BuzzInContent about how brands can keep social media trolls at bay, the art of doing subtle branded content integrations and associating with agencies
By BuzzInContent Bureau | November 19, 2021