In an influencer hunt spearheaded by the face of the brand and actor Taapsee Pannu, the brand concluded the discovery of 75 diverse GenZ content creators

The campaign video encapsulates the emotional turbulence people have been going through in the past year, in a light hearted manner

Shivaji Dasgupta, the Founder of INEXGRO Brand Advisory, writes about clagency, the agency embedded in the client organisation, where presence is not judged by physicality but by impact and influence

Columbia Pacific Communities latest campaign “Ms Santa” presented Santa as a woman to children thereby inspiring them to believe that children can be whoever they want to be

His primary focus will be on growing To The New's footprint in the Middle East region. He will be accountable for managing the P&L and driving strategic partnerships and customer engagement

Speaking on day one of BuzzInContent Conversations, Dipashree Das, Senior Marketer, global OTT content platform, Manasi Narasimhan, Vice- President and Head, Marketing and Communications, South Asia, Mastercard, Shailja, Chief Content Officer, Omnicom Media Group, Yogesh Manwani, President, Lintas C: EX, talk about major content marketing trends for 2022

Nodwin Gaming aims to deepen and widen its portfolio of content IPs in the gaming and esports ecosystem by investing in the digital content IP media network

Hamsini Shivakumar and Kanika Yadav, of Leapfrog Strategy Consulting, write how Center Fresh could move on from the Dharma produced long-form TVC to creating engaging branded content around the “First Encounter” moment - both in popular and in lived culture

The official handle of Netflix India posted the collaborative video

While agencies have an expertise in cracking the brief, which in turn accelerates the process of creation, a few brands share that having in- house teams for brand collaboration helps in keeping communication in line with the brand's vision

The products of both brands are integrated in the story line to reach out to a larger set of audience

The annual event will begin on December 14 and will be streamed live for three days across BestMediaInfo and BuzzInContent platforms

The goal is to provide information and inspiration driven content based on awareness and engagement. This will help pull the community of both - the advanced gamers as well as the casual gamers into the game

The #Chingschatorachallenge had onboarded creators like Prajakta Koli, Bhuvan Bam, Harsh Beniwal, Sejal Kumar. The campaign has reached more than 15 million users

The video has been directed and choreographed by Dhanashree Verma

The awards gala will begin at 5 pm across the digital and social media properties of BestMediaInfo and BuzzInContent

Ritesh Ujjwal, CEO and Co-founder, Kofluence, writes about how brands can and will increasingly use camera marketing to make their presence felt, interact with the audience, and increase their sales in the days ahead

Bahuguna and Shroff spoke to BuzzInContent about how brands can keep social media trolls at bay, the art of doing subtle branded content integrations and associating with agencies