The 11-episode series showcases founders innovating for the ‘Next Half Billion' of India
By BuzzInContent Bureau | November 18, 2021The five-episode series explores the metal's history, cultural relevance and technological uses
By BuzzInContent Bureau | November 17, 2021Hamsini Shivakumar and Kanika Yadav of Leapfrog Strategy Consulting, write that solidarity, support and gratitude were the main themes that the brands banked on in their content this festive season
By Hamsini Shivakumar | November 15, 2021Intel's Gayatri Makhijani, Perfetti's Ritesh Sud, TVF's Pranav Thakker, and Nobel Hygiene's Kartik Johari discuss the challenges faced by brands and publishers while working on branded content and how one can overcome the same
By BuzzInContent Bureau | November 01, 2021The series streaming on Telugu OTT platform aha is a remake of the family drama “What The Folks!”
By BuzzInContent Bureau | November 01, 2021Lately, Simba Craft Beer has collaborated with multiple home-grown music artists, the most recent one being with Indi rapper Prabhdeep for his album – ‘The five elements' of Tabia
By BuzzInContent Bureau | October 28, 2021The investment in Collective Artists Network will help Glance power live content on its lock screen and drive entertainment-led commerce on Roposo
By BuzzInContent Bureau | October 26, 2021Toranj Mehta, Director of Marketing, De Beers Forevermark, talks about its investment in podcast and how a brand can take calculated steps to measure ROI on the medium. She discusses how audio content can give a whole new perspective to the story behind jewellery-making and for the brands in the category
By Akanksha Nagar | October 21, 2021The brand unfolded the ancient saga through nine episodes, releasing a short video from the first day of Navratri to the last day
By BuzzInContent Bureau | October 18, 2021To partner with original content curators and creative agencies to further the brand's value proposition to its niche audiences
By BuzzInContent Bureau | October 14, 2021The six-episode masterclass series brings life lessons from the legends of cricket. The first episode featured 1983 World Cup hero Mohinder Amarnath
By BuzzInContent Bureau | October 11, 2021Anika Malik Wadhera - General Manager - Digital Marketing at Sirona Hygiene talks about its latest #SironaCupvert campaign which has associated with mom female influencers. Talking about how the influencer marketing strategy has become a core part of its marketing strategy, she says the campaign aims to spread awareness regarding the need for menstrual cups
By Akanksha Nagar | October 01, 2021In episode 7 of BuzzInContent's monthly chat show Content Conversations, Siddhant Mazumdar, Head of Mediabrands Content Studio of IPG, Manika Sharma, Head of Marketing of Firefox Bikes, Rajagopal Menon, Vice-President, Marketing of WazirX and Hansveen Kaur, Business Head of Momspresso talked about how brands can ace community building through content marketing
By BuzzInContent Bureau | October 01, 2021Hamsini Shivakumar and Kanika Yadav of Leapfrog Strategy Consulting, write that producing content around sensitive issues related to women empowerment can be a tricky area, but brands can't afford to be silent. If done right, branded content around sexual intimacy, harassment, body-shaming and other such topics can help brands to be a relevant part of the culture that is increasingly anchoring itself in the fourth wave of feminism
By Hamsini Shivakumar | September 29, 2021This is the second part of a two-part story where content marketing practitioners discuss if nicely created content can survive without SEO and if a content writer should also have an expertise in SEO strategy
By Akansha Srivastava | September 21, 2021Raghav Bagai, Co-Founder, Sociowash, writes about the massive engagement that brands can derive by jumping on the bandwagon of meme marketing but if done the right way
By BuzzInContent Bureau | September 15, 2021In today's Content & Culture article, Founder Hamsini Shivakumar and her colleague Kanika Yadav from Leapfrog Strategy Consulting, write that taking inspiration from Kerala Tourism's branded content, brands can maximise their messaging via exploring ordinary symbols associated with a place or product. For example, tales, myths, songs originating from the landscape itself can be employed to create an authentic aura that is both ordinary and exotic at once
By Hamsini Shivakumar | September 13, 2021In today's BuzzInContent's weekly section ‘Content & Culture', Hamsini Shivakumar and Kanika Yadav of Leapfrog Strategy Consulting, write how the edtech major is leaving no stone unturned when it comes to branded content. The brand has created content ranging from long-term content IPs to web series, from music to chat shows and others
By Hamsini Shivakumar | September 06, 2021