BuzzInContent caught up with Sivan, Head of Marketing, Cargill Foods, to talk about Gemini Oil's focus and efforts on the content marketing front

The anthem has been facilitated in partnership with BookMyShow. The music for the song has been composed and produced by Sickflip

In episode 6 of BuzzInContent's monthly chat show Content Conversations, MG Motor's Udit Malhotra, Rumi Ambastha of The Man Company, Ramalingam Subramanian of CoinDCX, Pratik Gupta of FoxyMoron and Prashanth Challlapalli of Gravity Integrated talk about the importance of having a full-fledged content strategy and how to devise one that drives business goals

Leapfrog Strategy Consulting's Hamsini Shivakumar and Kanika Yadav, write that with its ability to offer stimulation and customised storylines, interactive content is a technological innovation well suited to the needs of the fast-paced consumerist culture. It is a concept worth exploring for brands and creators involved in branded content

Netflix India has launched the promotional campaign just 10 days prior to the launch of Money Heist Season five. It features celebrities such as Anil Kapoor and Hardik Pandya and content in three different regional languages, giving Bella Ciao a desi twist

The ‘Bravehearts' campaign salutes unsung heroes who went beyond their call of duty during the Covid pandemic, creating an impact through their compelling real-life stories and humanitarian efforts

While content creators and platforms offering localised, regional and dialect-based content are on the rise and brands are equally open to collaborating with them, they come with a baggage of challenges associated with them. Content marketing practitioners discuss what brands must adhere to in order to overcome these challenges while interacting with the audience beyond metros through content

The initiative aimed to recognise the relentless efforts of the truck drivers and showcase gratitude for their work. Season 3 emphasises on getting truck drivers vaccinated at a place of their convenience

The weekly column Content & Culture by Hamsini Shivakumar and Kanika Yadav of Leapfrog Strategy Consulting examines the fairly known and yet loosely defined ‘feeling of home' used in branded content initiatives

Regional and dialect-based content companies such as Slow Content, Nukkad by STAGE, Make Joke Of; Meme pages like Jo Baka; and content creators such as Super Sindhi and others are on the rise. This gives a huge opportunity for brands to engage and connect with the audience in Tier 2, 3 cities and metros in their cultural context

Ramya Ramachandran, Founder & CEO, Whoppl, puts down a checklist brands and agencies must follow in order to collaborate with genuine influencers

Since its inception, GCN has delivered over 6x ROI and over two billion views across 16,000+ pieces of short and long-form content for brands

With this campaign, The Moms Co. aims at creating dialogues with experts in raising awareness about breastfeeding, helping address the concerns that breastfeeding moms have and making their breastfeeding journey easier

The series aims to transform different lives by breaking down the success journey of dedicated and hardworking individuals to inspire long-lasting transformation and self-exploration

The company has rolled out a contest encouraging fans and followers to share their Casio memories and get a chance to be featured on the official social media handle and win a Casiotone keyboard

The campaign evoked countless memories with thousands of netizens talking about their experiences. Many influencers such as Makapa Anand, Rakshan and Pugazh joined this clarion call and shared their fond memories

Neha Bahri, Founder Director BConnect, writes how content has the power to create an ever-lasting impact on a brand's target audience. The key is to ensure that brands are consistent and streamlined in their content marketing approaches

Hamsini Shivakumar, Founder, Leapfrog Strategy Consulting, writes that the younger generation today, especially those located in urban areas, see themselves as global citizens. As much as they're rooted in their own local culture, they also enjoy interacting with content from overseas. Jalebi Baby-Zomato video fulfils an aspirational need to participate in a globalised world's culture