Nitesh Tiwari, the creative brain behind KBC's campaigns, speaks about his association with the reality show and the thought behind the new season's latest film

Hamsini Shivakumar, Founder, Leapfrog Strategy Consulting, analyses Netflix India's branded content strategy, including the content initiative for the film Haseen Dillruba, where inspector Rawat from Haseen Dillruba (played by Aditya Srivastava, known for his role as Abhijeet on C.I.D.) reaches out to the OG crime-solving team C.I.D. to help him crack the case central to the film

The agency will be responsible for Budweiser's overall influencer management, playing an important role in meeting specific campaign objectives, continuing to increase brand awareness and helping gain traction

Sid Mewara, Co-Host and Executive Producer, The Big Forkers, shares tips on creating content that is candid and keeps the audience hooked

The guidelines for influencer marketing, which are applicable from June 14, mandate a disclosure label for paid content. BuzzInContent finds out how a handful of influencers associated with big brands have been spotted flouting these rules

The fitness influencers who participated in the session were Rajan Sharma, who is a callisthenics coach and runs a callisthenics space called Cali101 in Mumbai, Tharun Kumar, who runs a fitness YouTube channel and Shraddha Ranghar, who has represented India in Taekwondo internationally

The virtual fashion show had Zivame women walking the ramp from home featuring collections across lingerie, shapewear, activewear and sleepwear

The quality of content is a function of input and with a creative block, there could be resultant delays in production and distribution of content. Sharing their personal experiences, content marketers and experts tell BuzzInContent how to deal with creative fatigue

The agency has positioned the unit as a ‘by invite' only club that permits creators that match the ethos of the agency. It is offering creators an in-house studio set-up, post-production perks, commitment to handle all legal aspects and the youngest creative team to back the content being created

Hamsini Shivakumar, Founder, Leapfrog Strategy Consulting, writes how Britannia Marie Gold's My Start-Up campaign is not just at the psychological level – where the audience watches a feel-good film about a homemaker-turned-entrepreneur and comes away feeling inspired. It has also tried to change the ground reality for every homemaker who may have never had the opportunity to pursue her interest/passion as a business before

BuzzInContent catches up with Chaitanya Nallan, CEO and Co-Founder of the D2C personal care brand, who talks about their content initiatives. He also speaks about the right strategy of creating content that helps startups stand out among well-established brands

This video brings out the pattern that an Indian family follows, where fathers seem to be missing out on doing their part

Aimed at kids, these tutorials will be conducted by professional artists using Youva's line of products such as Youva Stallion Pencils, Youva Sketch Book, Premium Colour Pencils among others

Read Hamsini Shivakumar, Founder, Leapfrog Strategy Consulting's analysis on brands that want to get their money's worth through more long-term returns than a mere uptick in positive sentiment for a brief period. It is a list definitely worth discussing at the next team meeting

Instagram will start testing a native affiliate tool that will allow creators to recommend products available on checkout, share them with followers and earn commissions for sales that their posts drive

Through content, brands are trying to undo the definitions of parenthood set by advertising, which have been largely focussed on the mother-child unit, and expand its understanding to something more gender-neutral, writes Hamsini Shivakumar, Founder, Leapfrog Strategy Consulting

The Times of India has created a microsite that will offer a series of expert-backed data, information and advice, centred on the lived experiences of girls and women in India. The platform will feature experts and activists who have worked relentlessly, empowering and emancipating women from the shackles of period shame

On World No Tobacco Day, many brands create communication that is fear-based and reinforce the negative effects of smoking. But in this case, the brand showcased simple ways to break the habit using replacement technique