Shortlists announced for Rising Star Awards 2021 [VIEW]

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MX Player is the first homegrown platform to introduce interactive narratives as a product innovation, where viewers can decide the course of the story

By BuzzInContent Bureau | February 11, 2021
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The three-episode web-series ‘The Office Canteen' features multiple prominent influencers and is a humorous take on workplace canteen situations

By BuzzInContent Bureau | February 11, 2021
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As PR companies enter a space previously dominated by digital and influencer marketing agencies, industry leaders feel the lines between the two are blurring and brands can benefit from both

By Benita Chacko | February 09, 2021
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Hosted by RJ Naved of ‘Mirchi Murga' and featuring celebrities such as Ranveer Singh, Bhuvan Bam, Harbhajan Singh, Nushrat Bharucha, Aparshakti Khurana, Vijay Varma, Nidhi Singh, Sumit Vyas, it premiered on February 7 and will air every Sunday at 10:30 pm

By BuzzInContent Bureau | February 08, 2021
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Conceptualised and executed in partnership with its creative partner Digitas India, the idea is to create a progressive narrative around boAt's Make-in-India initiative and using their global platform to show the unique creativity that hides in our country

By BuzzInContent Bureau | February 05, 2021
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The insurance company collaborated with poet and caregiver Priya Malik for a poignant tribute, ‘NayaNazariya', to shed light on the selfless devotion of caregivers everywhere

By BuzzInContent Bureau | February 05, 2021
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This campaign is refreshing because its aim is to spread awareness about the core objective of Urban Company — everyday services provided at users' doorsteps through influencer marketing. The influencers' friendly banter, and them sharing a slice of their lives, adds to the campaign's entertainment factor

By BuzzInContent Bureau | February 05, 2021
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The app will allow brands to discover and engage with influencers to execute and monitor media, brands, product and sales campaigns

By BuzzInContent Bureau | February 03, 2021
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The video intends to educate people about how to save tax with health insurance plans, which is crucial and seasonal in the last quarter of the financial year

By BuzzInContent Bureau | February 03, 2021
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The campaign conceptualised and executed by BC Web Wise aims to spread awareness about the importance of the right type of wiring to avoid major mishaps

By BuzzInContent Bureau | February 03, 2021
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The agency will focus on building their micro-commerce capabilities on top of their existing e-commerce offerings to drive sustainable growth for existing and prospective clients

By BuzzInContent Bureau | February 03, 2021
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The campaign executed by Innocean Worldwide was aimed at keeping in constant touch with its audience and create engaging content to strengthen the connect Hyundai enjoys with its followers

By BuzzInContent Bureau | February 03, 2021
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Content experts tell BuzzInContent.com how the size of a content team can impact a brand's objectives and lists what these teams should keep in mind to win big in content marketing

By Akanksha Nagar | February 02, 2021
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He will report to Puneet Singhvi, President, Digital and Corporate Strategy, Network18. Before Moneycontrol, he was at Times Group where he was Business Head for ET-Grey Cell/ET for over five years

By BuzzInContent Bureau | February 01, 2021
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In this week's in-depth analysis of an editorial site of Natural Diamond Council, Hamsini Shivakumar, Founder, Leapfrog Strategy Consulting, writes how their website, as branded content, has been able to do what a marketing campaign, a series of advertisements or a promotional exercise couldn't have achieved — the ability to direct and shape the diamond semiosphere

By Hamsini Shivakumar | February 01, 2021
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While some of these posts incorporated the sauces as part of their recipes, others have shared personal anecdotes. These influencers seamlessly speak of the products in their personal stories, not making it seem like a blatant promotion of the brand

By BuzzInContent Bureau | January 29, 2021
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The idea of the campaign was to portray the ‘no noise, only performance' function of Haier's HW100 and HW80 washing machine and connect it with sportswomen who have successfully performed and delivered with no much noise

By BuzzInContent Bureau | January 29, 2021
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The latest edition of the campaign is inviting micro tales of love around the theme of #RomanceUnlocked

By BuzzInContent Bureau | January 29, 2021
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