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Season 1 of the web series crossed 45 million views on Hotstar. The new season features Bollywood stars Vicky Kaushal and Bhumi Pednekar and Tamil actress Raiza Wilson

By BuzzInContent Bureau | January 04, 2019
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Sanjay Vakharia, CEO, Spykar tells BuzzInContent.com that the brand's content will focus more around music and fashion in coming years

By BuzzInContent Bureau | January 02, 2019
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The platform has collaborated with Prabh Deep, an upcoming 23-year old Indian rapper, to showcase the different antics people indulge in when drunk, with the lyrics communicating the key message

By BuzzInContent Bureau | January 02, 2019
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Gupta earlier headed marketing at Zee Media and took care of the marketing and content strategy functions of the channel's national and regional channels

By BuzzInContent Bureau | January 02, 2019
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As brands wrap up their content marketing plans in 2018, it's time to reflect and watch out for some newer trends and techniques in the content space in the next year

By BuzzInContent Bureau | January 02, 2019
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The TV show hosted by Salim Merchant and Anushka Manchanda will bring together India's top musical friends and will trace the journey of their No.1 Yaari over 10 episodes

By BuzzInContent Bureau | December 28, 2018
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As ‘content marketing' became a buzzword in India in recent times, most brands left no stone unturned to embark on the content path. BuzzInContent.com compiles its list of favourite content marketing campaigns that will inspire the brands to do more of it in 2019

By Akansha Srivastava | December 26, 2018
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Nirav Khandhadia, Business Head, ‘Why? Stay! Calm!' will spearhead the vertical. Brand Street has previously done movie-brand integrations like Phillauri-Uber, Jolly LLB 2-Lotus Herbals, Baahubali 2-Hike messenger, Badrinath ki Dulhania -Voltas Fresh Air Coolers

By BuzzInContent Bureau | December 21, 2018
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The anthem is the voice and character that refuses to conform to the stereotypes and ‘rules' imposed on girls and women in our society

By BuzzInContent Bureau | December 21, 2018
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Shivaji Dasgupta, Founder of INEXGRO Brand Advisory, writes how content marketing, done inspirationally and intelligently, can honestly play a decisive role in the imminent cliff-hanger of 2019

By Shivaji Dasgupta | December 18, 2018
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BBC Studios India partnered with the brand and Mindshare to produce a six-episode branded content series that was broadcast in December 2017. The series revolved around kicking the smoking habit. By creating a relatable reality show module, it avoided sounding preachy, and remained exciting and entertaining

By BuzzInContent Bureau | December 14, 2018
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Marketers are eventually realising that content marketing in print is not only about advertorials but there are a plethora of innovative solutions beyond that. BuzzInContent.com explores the options print offers and how brands are benefiting from them

By Akansha Srivastava | December 11, 2018
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Having a celebrity's face also helps marketers develop a perspective and connect with customers, cutting through the clutter, Ramprasad told BuzzInContent.com

By BuzzInContent Bureau | December 10, 2018
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Starting December 7, the four-part original weekly series is a part of Whisper's ongoing #MeriLifeMereRules campaign that aims at encouraging audiences to stand up for what they believe in and to live life by their own rules

By BuzzInContent Bureau | December 07, 2018
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The video content highlights the way modern lifestyle hinders the way we sleep, keeps brand integration subtle while keeping the focus firmly on educating customers about the value proposition of a traditionally touch-and-feel category

By BuzzInContent Bureau | December 05, 2018
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Users say the social networking giant is pushing videos on their timeline at the cost of updates from friends. The company, however, says the platform reflects what you follow, what you like and what you share.

By BuzzInContent Bureau | December 04, 2018
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In an interview with BuzzInContent.com, the Country Head of Dentsu Story Lab says branded content will transcend from branded videos and sponsorships to brand-owned intellectual properties with a longer shelf value. He feels that measuring the success of content based on views is not the right yardstick

By Akansha Srivastava | December 04, 2018
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The online platform for women aims to strengthen its reach and engagement by addressing new audience groups

By BuzzInContent Bureau | December 03, 2018
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