The pandemic and ASCI's stringent guidelines around alcohol brands advertising have led brands in the category to increase their focus on digital content collaboration and creation with music and comedy as main themes

The account was won following a multi-agency pitch. The agency will help further expand Trell's narrative via social media and impactful digital content

The campaign in partnership with Wavemaker India began with an on-ground activation in collaboration with delivery services company Dunzo. MTR Foods started the campaign to reach over 85,000 households with a special MTR Idli hamper and a QR code linking them to the MTR Wow Idli Cookbook

Composed and sung by Shankar Mahadevan, the anthem conveys the safety guidelines and the dos & don'ts while riding/ driving a two-wheeler or four-wheeler

This ‘Made in India' sustainable, contemporary, ethnic clothing brand combines dance with marketing, in a very quirky and smart way, to sell their products on Instagram. Started three years ago, the brand now has a turnover of over Rs six crore. All this only by creating shoppable dance videos on Instagram that fetch on an average more than two million views each week.

Clarifying all doubts put forth by BuzzInContent.com on behalf of influencers, agencies and brands, Manisha Kapoor, Secretary-General, Advertising Council of India, says if one has a certain audience, it is in the best interest for all to not shy away from the responsibility of making the influencer marketing ecosystem a safe place

In the last part of the five-part series, BuzzInContent.com clubs together doubts and suggestions shared by all parties concerned regarding ASCI's draft guidelines to monitor influencer-brand collaborations

This week, the founder of Leapfrog Strategy Consulting deciphers how Women's Day as an occasion resonates with Indian women and why do brands go gaga over it. She writes it is unclear what gap Women's Day is filling. Often, its messaging overlaps with the kind created for Mother's Day and Rakshabandhan

As the lines between organic and paid communication become more transparent, some experts feel micro-influencers with their limited reach might lose out while others say they could gain more attention from brands for their organic, opinionated reviews

A total of 4.1 million people pledged to join the pact and drive responsibly. The overall campaign garnered over 7.6 million views. The campaign reached more than 22.46 million people and fetched an engagement of 0.5 million

Josh Talks will bring together inspiring narratives of three women achievers who have scripted their own success stories

The edtech brand drives a message with the film that failures must be looked as stepping stones to success. The campaign is conceived by Lowe Lintas Bangalore

Although the final guidelines will be issued by March 31 and will be applicable from April 15, ASCI has not mentioned anything specific about agencies. In conversation with BuzzInContent.com, agencies point out the ambiguity regarding the branded content space and share how intermediaries will help in better dissemination of information among influencers and brands

Conceptualised and executed by NDMPL, the story breaks perceptions and myths such as ‘Women don't get along with each other', ‘A woman doesn't like it when another woman is wearing an outfit similar to hers', ‘A group of women is more chaos, less result'

The song ‘I'm A Rebel' is part of the brand's ‘TRebel' campaign to celebrate women of today and tomorrow who live life on their own terms

The Unilever ice-cream brand has joined hands with Terribly Tiny Tales to promote its new variant ‘Chokissimo' in Butterflies 2, a season of sparkling stories

The overall campaign garnered 71 million video views, 66 million social impressions and a total engagement of over 1.5 million

Measuring effectiveness of content marketing has always been the Achilles Heel for content marketers. But as the field is evolving, agencies and marketers are coming up with near-accurate possible solutions to this biggest challenge in the content marketing world