Unlike the previous generations, the millennials and Gen Z have more affinity towards real life and self-help content. Hence, the brands that focus more on real-life stories instead of glossy-fairy-tail content marketing techniques can generate more traction. BuzzInContent.com spoke to some leading marketers to understand the impact of real-life and self-help content can create for brands

The new series features women luminaries from various walks of life to discuss the need for health insurance with an aim to encourage and empower women to be financially independent

According to Sheeko Brandscore, the platforms were able to fetch more than 12 million eyeballs for the promotional video created using the social media following of the artists, who are also social media influencers. The platforms had to spend an estimated Rs 40 lakh on the making of the video

BuzzInContent lists content initiatives of brands ranging from influencer-led content, UGC, videos on content platforms and social media campaigns

The campaign conceptualised and executed by Gozoop was created to launch Beardo's Onion Oil Concentrate. Several influencers were brought on board to amplify the launch of the product

Conceptualised and executed by ADK Fortune, the film highlights that there is nothing private about the public place

Arya tells BuzzInContent.com how the company has evolved over the years, creating content for live events and digital platforms around comedy and music while providing solutions for brands. She explains how comic content makes most conversations accepted and their upcoming plans in regional comedy

While it is a wonderful idea to have a separate central content team, it takes away the thinking power of others in the brand marketing team whenever the word ‘content' appears in their plan

Beard the lion in his den with BuzzInContent's secret sauce to keep the content marketing game up to the mark

Brand Advocacy is a powerful medium that can help your marketing campaign accrue business success. Ajit Narayan, CMO and Program Head, Socxo, gives a few tips on how to build a brand advocacy programme

Branded content ought to add value to both the content creator and the brand. Sales and editorial need to empathise with each other's roles, taking complete ownership of preserving integrity and voice of the content. But do they understand this role? How is the industry evolving for both teams to work in synergy? How can the lack of coordination impact an initiative? BuzzInContent.com finds out

Gautam Madhavan, Founder and CEO at Mad Influence, gives a rundown guide for brands of top and trending TikTok marketing strategies dominating the cyber space

The campaign has been conceptualised by Dhara and is being executed in coordination with Mixed Route Juice

User-generated content platform for women Momspresso.com revealed insights into the explosive growth of regional content

In 2019, we saw brands and agencies learning new and smarter ways to strategise, research, create and publish content. BuzzInContent.com identifies trends that will dominate the year 2020 for which brands need to prep up

Hiren Panchal, Co-Founder, Litmus Branding Pvt. Ltd., sums up key factors to consider when looking to collaborate with an influencer

Darshan Bhatt, Director, GoQuest Media Ventures, writes how consumers today are spoilt for choice when it comes to consuming content — be it on a TV set, a mobile device or via OTT platforms

The brand aims to create meaningful content to inspire audiences to plan their finances for achieving personal goals through a series of short stories about young and successful artists who share their journey and the planning behind it before they set out to achieve stardom