Launches Alcohowl, the first in a series of new IPs. Alcohowl will be present at two levels, as a digital platform creating custom content for consumers in the form of an e-magazine and branded videos and as an on-ground experiential platform providing curated experiences through special events and activities

It is imperative to create branded content that doesn't portray the brand in the face of the consumers but it should also not be the case where it gets lost in the narrative. BuzzInContent.com explores the right balance of creating branded content that doesn't look like ads, and remains unique to the brand and compelling to the target audience

When a brand talks about the success of a content piece, it mentions the number of views, impressions and altogether the virality aspect of the initiative. But should virality of content be the ultimate goal for brands' content marketing efforts? BuzzInContent.com explores

Bagchi joins the organisation from Quasar Media, a WPP/Group M agency

Shivaji Dasgupta, Founder of INEXGRO Brand Advisory, writes how Air India's famed booklet ‘Foolishly Yours' can be a training manual for content creators

The service will help brands and agencies to cater to the interest of the audience in tier II and III cities, and rural markets

The agency won the mandate in a multi-agency pitch and has been the AOR since 2017

The newly formed media and entertainment company executes its first three deals and targets 3-4 acquisitions in the near term. The company is raising $50-75 million to create a new industry leader

The film under the ‘Myntra Unforgettables' series highlights how a young Niranjana Parte and her entire village pursue their passion for football with help from an NGO

In an interaction with BuzzInContent.com, Benani shares how the brand plans content for wider reach, engagement and talkability, and executes it via both traditional and digital mediums while partnering with co-creators. She also shares how effectively content marketing ROI can be measured

The detergent brand has been using the power of storytelling in its purpose-driven content strategy since 2015 in its campaign that fights gender inequality. In this phase of the campaign, the brand wants mothers to raise a whole new generation of sons who know how to #ShareTheLoad. Because when the sons of today become husbands of tomorrow, they should be equipped to share the load

Brand integration in radio storytelling is picking up pace. Brands are taking various routes to reach out to consumers via radio. How does radio work as a medium for content marketing? BuzzInContent.com takes a look

A lot of brands have taken a marketing spin on the egg photo posted by Ishan Goel that broke Kylie Jenner's record

Culture Machine's channel Being Indian has produced a video titled ‘Every Student In A Coaching Class' for the Bangalore-based online learning platform

The popular films ‘Kheer', ‘Deuce' and ‘El'ayichi' will be aired this month

Rushabh Gandhi, Deputy CEO, IndiaFirst Life Insurance writes that one could make the most engaging content, but if it weren't marketed well, it would never build trust and loyalty that reap business benefits. This understanding forms the basis of content marketing strategy – make great content consistently but market it even more intelligently

The creative strategy of the three-phased branded content drive was to inspire users to define their relationship with Hyundai through their personal, genuine stories that unfolded during the 20-year journey of Hyundai in India

Ropes in cricket legends Virender Sehwag and Michael Clarke as its spokespersons. The collaboration is to strengthen UC's position in India via localised entertaining content, short videos, memes and GIFs