Conceptualised by J Walter Thompson, Kolkata, the brand has released a single, composed and sung by Roy himself, exclusively on Wynk Music and Airtel TV

Tamanna Punjabi, a PR professional accused him of sexual assault when she was in a relationship with him. Banerjee wrote on Instagram about his resignation from the content platform

Rashi Mittal Nair, CEO and Co-founder, WOOP, writes why most brands are turning to moms for being their brand advocates and why it is the best proposition for any brand to have these moms who are also the users of the brand directly or indirectly, to be the voice of the brand

The first individual YouTube content creator in India to cross 10 million subscribers mark, Bam wants creative freedom from any brand partnering with him

The celebrity management company has released an official statement informing about his removal from the company. He has also been removed from The Board of Trustees of Deepika Padukone's The Live Love Laugh Foundation

Join the Dots aims to provide the entire gamut of creative, analytical and brand integration-based services under one roof

Talking about their content strategy, Raagjeet Garg, General Manager, L'Oréal Paris, explains how they build awareness and reach through traditional mediums, and generate engagement through a lot of content on digital

The six-part series won in the best branded content and media strategy category. In the series, the contestants had to trek to the base of Mt Everest in pairs and attempt to quit smoking and conquer something even greater — the mountain within

Snap Originals will include scripted shows and docu-series with each episode averaging five minutes where brands can place their six-second non-skippable ads

Tripathi's last venture, Delhi-based SaaS platform Pyoopil Education Technologies, was acquired by Ronnie Screwvala's leading ed-tech company UpGrad

Chan, Managing Director, Oath, Hong Kong, India and SEA, talks about the importance of data, AR/VR in content marketing, their ambitious plan in India to challenge Google and Facebook by becoming the third biggest player in the digital advertising space and the growth of content marketing in the country

Dentsu Aegis Network, which acquired the Bangalore's creative hotshop in 2016, has launched an investigation and sent all the people against whom allegations of sexual harassment have surfaced till the probe is over

Following the 34-year-old tradition of ‘Asian Paints Sharad Shamman' to support Durga Pujo in Kolkata and build affinity along with it, the brand has launched a song with Bengali band Lakkhichhara to target the youth. The campaign is conceptualised and executed by Ogilvy & Mather

The allegations against him were made on Twitter and blogs on Medium. Terribly Tiny Tales announced Ruparel's removal on social media

The brand releases second video of the series bringing alive the real story of Nisha, a young girl with a rare genetic skin condition called Ichthyosis, spreading the idea of ‘family' beyond biological bonds

In partnership with UnErase by Qyuki creator, Mpower launched a three-part video series that aims to start a conversation and create a stigma-free society

Memes are being used purely in the form of television commercials using celebrities. But the format making its way to TV is expected to open up opportunities for content marketers

Pallavi Singh of MG Motor tells BuzzInContent.com how brands can drive about a change through content marketing