The ILN-owned brands will drive commerce on the content platform through a battery of in-house social media influencers. Angad Bhatia, Chief Operating Officer of ILN, a Times Internet (TIL) property, explains how he's setting up a sustained and attractive media and commerce universe that is powered by data. He shares the company's plan to get into physical retail

PG Aditiya, ECD, Dentsu Webchutney and Gautam Reghunath, EVP and Branch Head, Dentsu Webchutney talk about the secret sauce of successful UGC, how advertising and content marketing companies can learn from each other and sales lead generation through content

The social media platform has released a slew of other features, including one that gives creators more choice in their ad placement, the ability to offer supporter-only groups as fan subscriptions and more

The online campaign highlights real-life scenarios with people who have been victimised online. Blued has joined hands with Queerythm and Ya.All and launched helpline numbers to report such incidents

ILN, which owns Indiatimes, MensXP, iDiva and WhatsHot, was the first content platform to start branded text in India with a proper rate card, deliveries, analytics and mechanisms. In a candid chat with BuzzInContent.com, Bhatia talks about the importance of editorial integrity of content, his views on the evolving mindset of marketers on branded content and important issues related to the content marketing world

The brand brings on board cricketer Yuvraj Singh and dancer Shakti Mohan to create their own version of ‘Wavez4India' dance moves and urge followers to join the challenge on the short-form video platform

Akshat Gupt, who co-founded the boutique online video studio with his brother Advait Gupt, speaks to BuzzInContent.com about his renewed focus and expanded capabilities

The matrimony platform's internal social media team created content that related relationships and marriages with cricket

The four-episode web series is a sci-fi thriller tackling crucial aspects pertaining to the environment and air pollution

Little Black Book conceptualised and executed the campaign for the alcohol brand to drive awareness around the larger campaign #SmartDrinkingBuddy. The content platform was given the task to amplify its reach, with customer engagement and interaction

The feminine hygiene brand has launched a dedicated platform, periodpain.in, to drive the conversation and offer content around menstrual cramps

The user-generated content campaign conceptualised by Dentsu Webchutney witnessed 2,100% traffic spike from Instagram to the app. It helped the brand see a rise in Instagram traffic by 7,700%, 1,165% growth in the brand interactions with over 16 mn social impressions

BuzzInContent.com explores how well the headline sells the content and what are the ingredients of a good and impactful headline

The campaign aims to raise awareness about different medical specialities and the role that doctors play in their respective domains through interesting and educative infographics and animated videos

The digital innovation on Instagram was conceptualised by Blink Digital. Each note turned into piano keys had a word synonymous with KFC attached to it. By playing around with each set of piano keys, users could record their own sequence of the notes and upload it or send KFC India a direct message on Instagram

The initiative is timed around the world cup where Sehwag shares his winning mantras in a series of videos. He inspires the audience to share videos of their success mantras to hit beyond the boundaries

The first of the two rounds will be conducted online over three weeks followed by the second round including semi-final and final to be played offline on July 17, 2019, in Mumbai

Within five months of launching R.Bharat, the network is launching R.fluid, a new venture to strengthen its distinctive competence of storytelling and story-doing for advertisers