The platform partners with Indian media brands who will create made-for-mobile publisher stories and TV-like shows for Snapchat, across multiple genres

As content marketing becomes need of the hour for marketers in a digital era, print in India is already providing much more effective solutions to brands. The medium is playing to its strengths that include trust, credibility and deep reach to deliver results. In a series of articles, BuzzInContent.com explores various facets of content marketing in print

In an interview with BuzzInContent.com, Banerjee talks about the growing content ecosystem, FCB India's approach to content and the idea behind Fuel Content

Shah Rukh Khan, Kangana Ranaut and Vijay Devarakonda will share their remarkable journeys from December 15 in a six-city tour. The content will be hosted on Viu and YouTube

Top lactation experts to help create a programme to help over 120,000 moms learn how to breastfeed their babies for longer

Created by both the artists, the new song titled ‘How we do it' will be launched by the beverage brand on November 29

Capitalising on the huge pool of data pertaining to women and moms gathered by the platform over the last few years, it aims to strengthen its research capabilities

The ethnic wear brand's new digital marketing campaign is all about embracing women for who they are and who they wish to be and has brought more than 150 influencers from varied walks of life including bloggers, musicians, activists, bikers and many more

The agency is currently testing the beta version of the tool for its key clients across automobile, apparel, appliances and technology

Unlike other Chinese phone brands, OnePlus stays away from ad blitzkrieg and brand ambassadors. The premium smartphone brand opts for traditional advertising twice a year to announce product launch but remains with content and community engagement throughout the year

The brand and the content creator have launched first digital discovery programme in eight languages to find the next generation of digital entertainment talent

Along with We are Water Foundation, the brand released a film in an attempt to influence positive behaviour towards domestic helps and their right to access hygienic toilets

The Group Chairman and CEO of FCB India talks to BuzzInContent.com about the agency's focus on content marketing with the launch of its content production arm FuelContent

The company's digital counterpart Future East Digital has already produced major campaigns for Amazon, Jio 5G broadband and EShakti, a US fashion portal as well as for Chalo, a new travel app

The brand launches #YoungAndResponsible campaign, partnering with singers Arjun Kanungo and Jonita Gandhi. The artists create ‘Sar Utha Ke Jiyo', a song that captures the brand's essence and positions youth as responsible and focused

The healthcare brand's flagship initiative ‘More To Give' aims to drive a systemic change in the perception and behaviour surrounding organ donation and increase the number of donation pledges

For the premiere of Suicide Squad on the channel, FoxyMoron conceptualised and executed a campaign on WhatsApp, a platform not much utilised by brands despite having such a huge user-base

Titled ‘Kitchen, Khanna & Konversations', the three-part series is available exclusively on Hotstar