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INCA has introduced Sophia, the AI-powered global influencer, to its network in her first agency ambassadorship while expanding its portfolio in APAC via partnership with Hanson Robotics. Dokania, APAC, Product Manager, INCA talks to BuzzInContent.com about the future of virtual influencers and its capacity to provide heightened level of brand safety

By Akanksha Nagar | August 28, 2020
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The poem weaved in verse by Ford's Director of Communication Kapil Sharma, is a celebration of collective human endeavour in the face of a challenge which shone through with many going further to help others

By BuzzInContent Bureau | August 27, 2020
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FreshTake series reflects upon Doublemint's brand proposition of starting something fresh and building meaningful connections

By BuzzInContent Bureau | August 27, 2020
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#NewspaperMornings is a multi-platform campaign and will engage in a dialogue with TOI's readers. The film is available on TOI's digital and social media handles. The campaign will be amplified across television, OTT and digital platforms

By BuzzInContent Bureau | August 27, 2020
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The campaign #IAmAnArtist conceptualised by BC Web Wise displays a healthy mix of introductory, tutorial videos and content featuring real people with their fluid art paintings

By BuzzInContent Bureau | August 26, 2020
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The activity included a YouTube release, ‘How to Impress Your Boss' in association with YouTuber ‘Be YouNick'. Abhi and Niyu, Barkha Singh, Ankush Bahuguna, Saloni Gaur, and Ayush Mehra and others posted content around the campaign

By BuzzInContent Bureau | August 26, 2020
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The brand has also launched its own social media platforms ‘Keep It Real with Pfizer Upjohn' on Facebook and Youtube to create a community and raise awareness about the increasingly prevalent issue in the country. The campaign is conceptualised by Edelman India

By BuzzInContent Bureau | August 26, 2020
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As part of the content-driven consumer engagement campaign, the brand has empanelled a jury of home décor industry experts Krsnaa Mehta, Founder, India Circus, Ronitaa Italia, Editor-in-chief, GoodHomes magazine, and Payal Singhal, leading designer, to select the deserving candidate

By BuzzInContent Bureau | August 25, 2020
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Conceptualised by OML (Only Much Louder), the video features Varun Thakur and Supriya Pilgaonkar

By BuzzInContent Bureau | August 24, 2020
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Sanjay Suri, as Eddy, a rare breed of professional cuddlers in India, has a job to squeeze the joy out of weary souls. But first, the uncanny ability must pass the test of suspicion

By BuzzInContent Bureau | August 24, 2020
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The brand collaborated with celebrities and influencers who posted videos of them dancing to the anthem. It also celebrated the resilient spirit of news channels and other brands through social media posts and outdoor hoarding

By BuzzInContent Bureau | August 21, 2020
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The comic characters are designed by famous cartoonist Sailesh Gopalan, founder of Brown Paperbag Comics. The brand will also conduct a masterclass on retirement planning in association with leading financial experts. Registrations can be done at the microsite

By BuzzInContent Bureau | August 20, 2020
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#CoolYourBallsDown is a quirky men's health campaign that aims to raise awareness through a series of interactions with the audience

By BuzzInContent Bureau | August 20, 2020
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With the growth of content consumption on OTT platforms, it's inevitable for brands to devise content strategies to engage with the consumers hooked to this medium. This article emphasises why it is the right time for brands to join hands with OTT players

By Payal Shah Karwa | August 20, 2020
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Society Tea has created a website that offers photo essays of human interest. These photos can be bought on the website, proceeds of which will be donated to an NGO of the buyer's choice

By BuzzInContent Bureau | August 20, 2020
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In the first phase of the campaign, OYO released a digital film on Road Trippin, as a kickstarter to a full-fledged Vlog series, scheduled to be aired on History TV18 from August 28, 2020

By BuzzInContent Bureau | August 19, 2020
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The eight-episode special series hosted by actor Ravi Kishan and targeted at Tier II and III markets, offers expert-led information to listeners on house building

By BuzzInContent Bureau | August 18, 2020
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The online cosmetics and beauty store will celebrate powerful stories of women, brought to life with Netflix's upcoming films Gunjan Saxena: The Kargil Girl, Dolly Kitty Aur Woh Chamakte Sitare and series Masaba Masaba

By BuzzInContent Bureau | August 18, 2020
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