BuzzInContent Awards 2020

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In an interaction with BuzzInContent.com, Abhik Sanyal, Head, Consumer Marketing, DSP Investment Managers, says consumers look at content created by a brand with a fair amount of scepticism. But when it comes from a publisher, there's a certain stamp of authority. He talks about the #BreakTheBias campaign, which the brand launched on TVF's Timeliners' YouTube channel

By Akanksha Nagar | May 07, 2020
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Nykaa's YouTube channel Nykaa TV saw a 120% increase in watch time during this time. Nykaa Network launched weekly challenges and contests to keep the audiences engaged, resulting in a 3X increase in new monthly subscribers

By BuzzInContent Bureau | May 07, 2020
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The #DarkFantasyLockdownCreations campaign is a part of the bigger ITC Kitchen Project with content marketing agency Sheeko

By BuzzInContent Bureau | May 06, 2020
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The video, conceptualised by Momspresso, is inspired by single moms who have the strength to raise their child alone and the courage to never give up in the face of greatest challenges

By BuzzInContent Bureau | May 06, 2020
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The campaign launched on Mother's Day included a live session through social media with a specialist on the importance of right nutrition. The brand engaged with micro- and nano-influencers from the mother's community in sparking online conversations

By BuzzInContent Bureau | May 06, 2020
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Sharing the story of the largest digital food publisher, India Food Network, Naik, Co-founder and Director tells BuzzInContent.com how the platform while serving brands with content, consumers and commerce plans to launch food podcasts as well. She talks about the challenge of finding new storytellers in the space and how the platform is providing its audiences with therapeutic recipes amid the pandemic

By Akanksha Nagar | May 05, 2020
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In an interaction with BuzzInContent.com, Doshi says it would be foolish to assume that the industry's ad revenues have not been impacted due to Covid-19

By Akanksha Nagar | May 04, 2020
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The campaign has been conceptualised and executed by their creative agency partner Kinnect and digital media firm Qyuki. The bank will also contribute Rs 500 each time the song is shared via social media

By BuzzInContent Bureau | May 04, 2020
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With its second leg of online masterclasses starting May 1, 2020, Canon India aims at reaching out to photography enthusiasts across the country by adopting a hyperlocal approach of conducting webinars in regional languages

By BuzzInContent Bureau | May 04, 2020
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The programme focuses on providing expertise to bartenders with training sessions divided into different modules, including sessions on grooming, styling, communication, photography, personality and etiquette and social media

By BuzzInContent Bureau | May 04, 2020
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For the online extension of the Doers Club, Dewar's associated with Chef Vicky Ratnani, Chef Ranveer Brar and Chef Anahita Dhondy, to share few food recipes that can be made with limited ingredients available at home

By BuzzInContent Bureau | May 01, 2020
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Sanam's video highlights a message of resilience and hope. It salutes India's frontline healthcare workers and UberMedic drivers, who transport them from their homes to hospitals every day

By BuzzInContent Bureau | May 01, 2020
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Zoo Media's video content solution agency recently released a work-from-home version of its show Behensplaining on Netflix's YouTube channel. In an interaction with BuzzInContent.com, Khatter explains the challenges and opportunities of curating viral content amid the Covid-19 pandemic

By Akanksha Nagar | April 30, 2020
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The concert organised under the larger brand campaign #StayStrongMoms also generated massive engagement on Twitter with over 13 lakh impressions. According to Netbase, the engagement activity positively impacted the brand, which witnessed a whopping 18-point increase to 98% in its brand sentiment score

By BuzzInContent Bureau | April 29, 2020
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The 24-episode web series returns to capture the ‘firsts' in the virtual love story of two characters, who stay far but get close while stuck in the Covid-19 lockdown

By BuzzInContent Bureau | April 29, 2020
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Brand advocates Parineeti Chopra, Chef Sanjeev Kapoor and nutritionist Pooja Makhija are encouraging people to shift to Sugar Free Green through live sessions and social media posts

By BuzzInContent Bureau | April 29, 2020
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Once the lockdown is over and business is back to usual, brands will get aggressive on the marketing front. Content marketing will play an important role in garnering immediate sales to maintain cash flow

By Akansha Srivastava | April 28, 2020
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The #DisinfectToProtect campaign was launched with a film featuring prominent faces including Kareena Kapoor Khan, Saif Ali Khan, Ganesh Venktataram, Nisha Venktataram, Twinkle Khanna, Ritesh Deshmukh and Genelia D'Souza, urging people to stay at home and relaying important messages to the audience

By BuzzInContent Bureau | April 27, 2020
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