In an interview with BuzzInContent.com, the Country Head of Dentsu Story Lab says branded content will transcend from branded videos and sponsorships to brand-owned intellectual properties with a longer shelf value. He feels that measuring the success of content based on views is not the right yardstick

The online platform for women aims to strengthen its reach and engagement by addressing new audience groups

Last year, the brand had launched its first video educating people not to film intimate moments in mobile phones. With #ShutThePhoneUp 2.0, the brand bursts the bubble surrounding data security

This partnership will offer content services for brands specifically on and for social media

The initiative is part of ‘The Dharavi Project', a hip-hop afterschool backed by Qyuki Digital and Universal Music

The initiative was launched as a digital campaign to introduce Engage pocket perfumes titled ‘Pocketful O' Stories' to celebrate the unexpected moments of love and playful romance. The campaign received 11,200 entries/comments and over 6,000 stories

With this content initiative, the brand unfolded untold stories of acclaimed riders who had a strong foothold in the community to help the brand launch its latest engine oil Power1 Cruise

The platform partners with Indian media brands who will create made-for-mobile publisher stories and TV-like shows for Snapchat, across multiple genres

As content marketing becomes need of the hour for marketers in a digital era, print in India is already providing much more effective solutions to brands. The medium is playing to its strengths that include trust, credibility and deep reach to deliver results. In a series of articles, BuzzInContent.com explores various facets of content marketing in print

In an interview with BuzzInContent.com, Banerjee talks about the growing content ecosystem, FCB India's approach to content and the idea behind Fuel Content

Top lactation experts to help create a programme to help over 120,000 moms learn how to breastfeed their babies for longer

Capitalising on the huge pool of data pertaining to women and moms gathered by the platform over the last few years, it aims to strengthen its research capabilities

The ethnic wear brand's new digital marketing campaign is all about embracing women for who they are and who they wish to be and has brought more than 150 influencers from varied walks of life including bloggers, musicians, activists, bikers and many more

The agency is currently testing the beta version of the tool for its key clients across automobile, apparel, appliances and technology

Unlike other Chinese phone brands, OnePlus stays away from ad blitzkrieg and brand ambassadors. The premium smartphone brand opts for traditional advertising twice a year to announce product launch but remains with content and community engagement throughout the year

The brand and the content creator have launched first digital discovery programme in eight languages to find the next generation of digital entertainment talent

Along with We are Water Foundation, the brand released a film in an attempt to influence positive behaviour towards domestic helps and their right to access hygienic toilets

The company's digital counterpart Future East Digital has already produced major campaigns for Amazon, Jio 5G broadband and EShakti, a US fashion portal as well as for Chalo, a new travel app