It is often said agencies — creative, media or digital — act as ‘couriers', taking a proposal on behalf of brands and selling it to content creators, and are also limited by their ability to execute. Whether that's true or not, BuzzInContent.com speaks to content specialists to explore what role an agency can play in synergy with both brands and content creators

The study concludes that participants were most open-minded after reading an article

Marketers agree that custom content is important, but need to better understand context, highlights Getting Media Right 2019 study report by Kantar

Hungama will create original music with renowned artists for the festive season through No.1 Yaari Jam Originals. It will also enable budding musicians through No.1 Yaari Jam Pads to create their own music

The show has been on air since September 14 every Saturday at 9 pm with repeats on Sundays at 12 pm and Wednesdays at 5 pm

The India Country manager of WPP speaks to BuzzInContent.com on making the content to commerce journey more seamless for consumers and making customer touchpoints more contextual

Zee TV, Essence and Flipkart join hands to make TV viewing truly interactive during Flipkart's annual sale - Big Billion Days

Unlike other video offerings available today, Flipkart is integrating compelling technology in entertainment, for the widest consumer base which penetrates into the deepest parts of the country eying endless possibilities

India's first indigenously manufactured denim labels promote such art that keeps the youth spirit alive with their eloquent music

ASCI's bid to frame guidelines for social media influencers promoting brands and products has created a buzz. BuzzInContent.com talks to experts to find out if this move would force brands to withdraw from such paid partnerships

The content producer will create 18 new shows under the title Zomato Originals

The platform strengthens its regional reach with the launch of 7 new Indian regional languages on its social network

The content-related functions at most companies come under the ambit of CMOs, who at times have very little understanding of content. Given how vital content marketing is becoming for brands, experts say there's a dire need for brands to hire content specialists at the decision-making level

Singh will be driving LimeRoad's Content and Community strategy while rapidly accelerating in video

This is an initiative at the company's end, started in 2014, to recognise and salute the real heroes without whose contribution the festivities would lose its glory

Crafted and executed by Wavemaker, the #DilKiSuno campaign will showcase inspiring stories by celebrities at IIFA 2019. The aim is to bring alive the inspiring stories of consumers who have listened to their hearts and made their own path

The saying ‘creativity has no limitations' could be contested if attached to a deadline. Creative teams often hit a roadblock called the writer's (or the creative) block. BuzzInContent.com compiles a list of ‘to-do list' to help agencies, content platforms and creators to navigate their way out of this challenge

Very few brands in India have been successful in creating communities. The Memory Project from HDFC Life has turned out to be one such community platform where people are sharing memories of their loved ones who are no more. Started in 2018, the digital platform has reached to million users with an average time spent between three and five minutes