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The report revolves around how changing internet usage of consumers have led to more users access in local languages

By BuzzInContent Bureau | July 22, 2020
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Before taking over the role of Director of Pollen, Sethi spent 18 months in FoxyMoron, running the data and insights department across all client partners

By BuzzInContent Bureau | July 22, 2020
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We dive into the black box of content marketing experts to understand the impact of Covid-19 on the content marketing industry

By Payal Shah Karwa | July 20, 2020
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Gogia tells BuzzInContent.com there's no formula that decides the cost of an influencer and that the ban on TikTok will help content creators to put content on different platforms and build audiences simultaneously. He says the pandemic forced new brands to explore influencer marketing because of the good ROI it provides

By Akanksha Nagar | July 16, 2020
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Roposo seems to be favourite amongst the upcoming apps and 18% influencers have created a profile there already followed by 5% on Sharechat and 1% on Chingari

By BuzzInContent Bureau | July 15, 2020
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Explaining how brands have underutilised the content marketing space in India, Kumaar, CEO, tells BuzzInContent.com that the biggest challenge in the space is measuring the ROI and preferring quantity over quality. He discusses how ‘Content Repurposing' can be an apt strategy amid the pandemic

By Akanksha Nagar | July 13, 2020
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The anthem in association with Universal Music Group and Brands (UMGB) has been composed and sung by Vishal Mishra and written by lyricist Manoj Muntashir

By BuzzInContent Bureau | July 13, 2020
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The company was facing a lifetime low in its sales in the week of April 27-May 3. With the launch of the campaign #Crustflix on April 30, the brand fetched roughly 13% week-on-week growth in May and June. Traffic to Instapizza's website increased by 15x in May

By BuzzInContent Bureau | July 13, 2020
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Speaking to BuzzInContent.com, industry experts said the introduction of the format is timely as it will get quickly adapted by brands, influencers and mass as the platform is trusted and preferred by the larger population. This new video format is a core part of the future of entertainment on Instagram

By Shradha Mishra | July 09, 2020
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The feature will allow consumers to shop products that are part of videos without moving away from the video interface, leading to a seamless, natural and content-to-commerce experience

By BuzzInContent Bureau | July 09, 2020
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Chef Vicky Ratnani will create quick dishes using Goldiee spices and ingredients selected by the audience through a digital poll

By BuzzInContent Bureau | July 09, 2020
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Jeep has also launched a film around Kartick Satyanarayan, Co-Founder of Wildlife SOS, an NGO that rescues and rehabilitates wild animals. Satyanarayan's life revolves around heading into the deepest jungles in his Wrangler to search, save, and conserve India's rich heritage

By BuzzInContent Bureau | July 09, 2020
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The show by Flipkart Video is aimed at addressing the need of the hour - busting misinformation and helping people see the difference between real and fake

By BuzzInContent Bureau | July 08, 2020
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In a freewheeling chat with BuzzInContent.com, Mehta, Senior VP at Content+, Mindshare, touched upon various aspects of content marketing. He said that conversations between agencies and brands have moved from single pieces of content initiatives to annual content calendars. He talked about Mindshare's expertise in the content marketing space and its growing usage in India

By Akansha Srivastava | July 07, 2020
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FilterCopy has launched a new Instagram-first format called ‘FilterCopy Mini', which will focus on telling short, relatable stories in just under a minute

By BuzzInContent Bureau | July 07, 2020
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In the latest video, the actor professes his love for India and its multi-dimensional attractions – the beautiful terrains, mesmerising experiences, mouth-watering cuisines – and his deep desire to be back and enjoy all of these

By BuzzInContent Bureau | July 06, 2020
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Ferraz, Creative Director, says if it is to appeal to the emotions of consumers, create a connection with the audience, or convey the brand values, branded content is your go-to medium

By Akansha Srivastava | July 06, 2020
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As part of the campaign amplification strategy, the brand undertook the influencer marketing route and made the Mohan sisters and Louis dance on the brand's most famous Makeba song

By BuzzInContent Bureau | July 03, 2020
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