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Kashyap Vadapalli, CMO and Business Head, Pepperfry, tells BuzzInContent that the brand now spends more on content marketing and influencer marketing

By Akanksha Nagar | October 07, 2021
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The series showcases the homes of celebrities of Bengal, namely, Jisshu Sengupta, Mimi Chakraborty, Parambrata Chatterjee, Srabanti Chatterjee and Priyanka Sarkar

By BuzzInContent Bureau | October 07, 2021
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The user-generated content campaign gives consumers the opportunity to add a twist to the Cadbury Dairy Milk chocolate. Consumers can submit their entries from September to November. The winners will be announced in August 2022

By BuzzInContent Bureau | October 07, 2021
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Premiering on October 9 at 7.30 pm on YouTube, Money Heist fans will get a sneak peek into the upcoming volume 2 of the finale season

By BuzzInContent Bureau | October 06, 2021
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Ashish K Chhabra, Joint Managing Director, Hygienic Research Institute, tells BuzzInContent how the brand plans to increase its investments in digital. He talks about its ‘Raho Streaxy With SRK' music video that garnered over 8 million views on YouTube

By Akanksha Nagar | October 06, 2021
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The web series features popular digital content creators such as Ashish Chanchlani, Ahsaas Channa and Triggered Insaan

By BuzzInContent Bureau | October 05, 2021
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In the first of two-part story on building a rich content experience, we discuss where marketers go wrong in devising a good content experience and how they can improve it. The story also points out the differences between content experience and content marketing

By Akansha Srivastava | October 05, 2021
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The collaboration executed by White Rivers Media has garnered millions of views since its launch last week and has hit the right chord with popular influencers and netizens

By BuzzInContent Bureau | October 05, 2021
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The Online Communities Integrity Suite offers an integrated solution to monitor and eliminate fake engagements, imposters, scams and other emerging challenges faced by community curators in building a rewarding community programme

By BuzzInContent Bureau | October 05, 2021
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Real Magic marks the first new global brand platform for Coca-Cola since 2016. It is being launched alongside a refreshed visual identity for the brand as well as a new perspective on the logo that will feature across Coca-Cola marketing

By BuzzInContent Bureau | October 05, 2021
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Hamsini Shivakumar and Kanika Yadav of Leapfrog Strategy Consulting, analyse the change in branded content narratives from the old storylines that relied upon emotions and flashbacks

By Hamsini Shivakumar | October 04, 2021
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Executed by Wavemaker, the initiative notched up ~15 million answer views across their quirky content

By BuzzInContent Bureau | October 04, 2021
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PHD Media and OMG Content create a bespoke experiential campaign spread across 5 Indian states

By BuzzInContent Bureau | October 04, 2021
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In a session titled ‘Agencies as creator enablers', the panellists discussed the role of agencies in the growth of creators and the impact on their future

By Sneha Srivastava | October 01, 2021
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Creators talk about their relationship with brands and what needs to be done to make the most out of brand integrations

By Sneha Srivastava | October 01, 2021
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While experts say that a fully equipped content marketing team should have people capable of pulling off a campaign through all the stages, they also feel there is no defined size for such a team. BuzzInContent finds out how brands can build a high-performing team that stands out from the rest

By Akanksha Nagar | September 30, 2021
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Taaran Chanana, Managing Director and Co-Founder of MemeChat App, writes why meme marketing is an important marketing tool and brands can't miss deploying it, especially during the IPL season

By BuzzInContent Bureau | September 30, 2021
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The new features will enable marketers to exercise community-building through long-form content, achieve greater reach with Live Events, and optimise how they measure against their brand-building goals

By BuzzInContent Bureau | September 30, 2021
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