BuzzInContent Awards 2020

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Every share of the concert video that went live on December 28, 2020 on the Nokia Mobile India social handles saw HMD donate funds to HelpAge India. The video is available for sharing on Facebook and Instagram

By BuzzInContent Bureau | January 07, 2021
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Last year, the ‘Pet Pujo' property recorded 3.9M+ views across platforms for both English and Bengali subtitled videos. Facebook alone received 3.5M+ views with 42K+ reactions, 550+ comments and 3.3 K+ shares

By BuzzInContent Bureau | January 06, 2021
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Raman, Chief Marketing Officer and Head, Products, IDBI Federal Life Insurance, says that the brand plans to do more video content this year. He says advertising through mobile, social media and websites is expected to see a quantum jump this year

By Akanksha Nagar | January 06, 2021
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From experimenting with podcasts to influencer marketing, and from snackable content to music videos and long-form content formats like web series, mutual fund brands leave no stone unturned to lure potential investors among the youth. BuzzInContent explores how MF brands are using new-age mediums and entertaining formats to tap the young audience

By Akansha Srivastava | January 05, 2021
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The brand and content platform Josh Talks curate real-life stories of people making a remarkable difference in the lives of others. The present film showcases the story of Sarita Rai from Bihar who, driven by a strong vision and supported by good advice, is affecting change in their own communities

By BuzzInContent Bureau | January 04, 2021
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The song captures precious moments indoors that we all witnessed this year, leaving one with a hope of a joyful outdoor summer very soon. The film was created by Homegrown India and directed by Aneesh Malankar

By BuzzInContent Bureau | January 04, 2021
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Most of these videos star the actor's mother or father in them and in the post description they have written personal letters to them sharing childhood memories. These posts run high on emotions and urge followers to join and share their memories

By BuzzInContent Bureau | December 31, 2020
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Talking about how the content space has been evolving, Radhika Gupta, MD and CEO, Edelweiss AMC, says webinars are about structuring content thoughtfully and regularly, and this format is here to stay for a longer run

By Akanksha Nagar | December 29, 2020
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Fortune wanted to connect with local communities at a cultural level to embed its Kachchi Ghani Mustard Oil in every Bengali kitchen, getting into a culturally relevant consumption space not tapped by other brands in the past

By BuzzInContent Bureau | December 28, 2020
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The campaign has a call to action, inviting Instagram users to participate in a contest, which gets Alpenliebe more visibility on the platform

By BuzzInContent Bureau | December 28, 2020
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On World Health Day, Tisca Chopra asked questions and navigated the audience to the journey of understanding what is good and bad for heart on dilkibaat.com. The video had four heart health questions with two options each, and Chopra would personalise the experience to every individual

By BuzzInContent Bureau | December 23, 2020
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This week, Hamsini Shivakumar, Founder, Leapfrog strategy Consulting, analyses whether the BuzzInContent Gold winner Unacademy's ‘Let's Crack It!' and Silver winner upGrad's ‘Aage Ki Soch' live up to the categorisation of branded content and if they stand apart from the adjacent field of advertising

By Hamsini Shivakumar | December 21, 2020
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The platform serves as a gateway between brands and influencers wherein they can mutually benefit by connecting with each other to find, create and execute campaigns on a seamless platform

By BuzzInContent Bureau | December 21, 2020
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The campaign by Wunderman Thompson was launched on the eve of Facebook's first Fuel for India virtual event. It captures real stories of how small businesses have moved online during the pandemic to recover and grow using the power of their Facebook communities

By BuzzInContent Bureau | December 18, 2020
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The film, focused at India's youth, aims to instil an appreciation towards the need to save and plan for their future, an act that will not only ensure financial freedom but also mitigate the high amount of concern and anxiety that they carry because of their inability to plan for retirement

By BuzzInContent Bureau | December 18, 2020
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The video features independent artist Ambika Nayak and Acapella group Instrumen presenting a fun and quirky way to make cocktails at home

By BuzzInContent Bureau | December 18, 2020
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The campaign stands out for addressing a major financial concern through a soothing blend of a rap song and suave dance moves. The use of the catchy rap song will ensure the message remains imprinted in the audience mind

By BuzzInContent Bureau | December 18, 2020
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Virat Kohli leads in terms of followers while MS Dhoni drives the highest engagement rate among male influencers. Anushka Sharma drives highest engagement rate in India, surpassing even PM Narendra Modi, says the report on top 1,000 Instagram influencers

By BuzzInContent Bureau | December 17, 2020
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