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The company has created a special dark mode experience that replaces the traditional black found on many apps with a dark grey to reduce eye fatigue and make chatting easier on the eyes

By BuzzInContent Bureau | March 05, 2020
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Martis, Consumer Marketing Director at PGI, tells BuzzInContent how for the jewellery category content is much more than just emotions and why conventional marketing isn't sufficient. Talking about the company's plans, she discusses how it is able to build a positive circle of influence amid inauthentic influencers

By Akanksha Nagar | March 03, 2020
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The last date to submit entries is March 20, 2020. The awards will be held on April 17, 2020, in Mumbai. Brands, content platforms, creators, publishers and agencies can enter their work created between January 1, 2019 and February 29, 2020. The awards will be judged by a coveted set of Grand and Executive juries

By BuzzInContent Bureau | March 02, 2020
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Singh has been heading the creative department at the company for 1.5 years

By BuzzInContent Bureau | March 02, 2020
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Divanshi Gupta, Director, The Marcom Avenue, writes how with content marketing, brands are not just attracting visitors for a stroll but also to fulfil their search query and interest them into buying their product or service

By Divanshi Gupta | March 02, 2020
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The video is conceptualised and produced by RVCJ Digital Media in partnership with the ETMoney marketing team led by COO Santosh Navlani

By BuzzInContent Bureau | February 28, 2020
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The first episode of the video series that went live on the brand's social media platforms on February 20, showcases the relationship shared by the first seven regional directors of the H.O.G. Community with their machines and the bond within

By BuzzInContent Bureau | February 28, 2020
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Curated and co-authored by Durjoy Datta, the second edition published by Penguin Random House India is a compilation of crowdsourced micro-tales of impromptu moments of love

By BuzzInContent Bureau | February 28, 2020
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Introduces major tech additions to its app such as live audio and video engagement to cater to a larger vernacular audience

By BuzzInContent Bureau | February 28, 2020
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Sounds of Society is a genre-free, no-rules, and an all-inclusive approach to presenting music-making and its associated performing arts. It features musicians and their grassroots approach to making music, in an entirely collaborative format

By BuzzInContent Bureau | February 26, 2020
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With the infusion of new funds, Pepper is looking to expand its team in Mumbai and focus on product and its technology platform that will enable content creation ‘on-demand'

By BuzzInContent Bureau | February 26, 2020
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The campaign #SeekDontHide encouraged users to create 15-second videos inspired by the brand's GIF ‘You are my connection' for its biscuit brand Hide & Seek

By BuzzInContent Bureau | February 26, 2020
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In OK Tested popular quiz format, the channel's anchors were divided on the basis of their zodiac signs. In the quiz, the anchors spoke about the role dating apps play in their lives, while mentioning Tantan and how its zodiac feature acts as a differentiator

By BuzzInContent Bureau | February 26, 2020
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In the past, UB has created a lot of good content for its various alcobev brands but has taken a break for a while. In an interaction with BuzzInContent, Singh, Head of Marketing, talks about their content strategy, why the brand has taken a pause from its channel and future plans in podcasts

By Akanksha Nagar | February 25, 2020
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Firework is also in discussions with several entertainment and sports platforms to collaborate and create content that will derive great value for users and brands

By BuzzInContent Bureau | February 24, 2020
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Over the years, the Austrian energy drink brand has become a content powerhouse with its footprints present across touchpoints where its audience is present. BuzzInContent analyses the brand's content strategy, which is now every marketer's dream

By BuzzInContent Bureau | February 24, 2020
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The campaign and the message resonate with a wide range of Luminous products that help set up a conducive environment for the children to prepare for exams

By BuzzInContent Bureau | February 24, 2020
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The campaign crafted by FCB Ulka is part of Mission Garima, an initiative of Tata Trusts to promote safe, healthy and humane working conditions for conservancy workers in Mumbai

By BuzzInContent Bureau | February 24, 2020
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