Entries open for BuzzInContent Awards 2021 - ENTER NOW- Entry Deadline Monday, November 8, 2021

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Unlike advertising, content marketing gives an opportunity to brands to share communication pieces in a long format. We list some campaigns that effectively used content power

By BuzzInContent Bureau | March 11, 2021
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MTR and Wavemaker co-created the concept and Wavemaker films, the production unit of Wavemaker India, conceived and executed the campaign

By BuzzInContent Bureau | March 10, 2021
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Through spoken word, Sainee Raj addressed her own conditioning, why consent is important, and how dating is just about two equals

By BuzzInContent Bureau | March 10, 2021
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In an interview with BuzzInContent, Sanyal said a combination of units needs to be considered while measuring effectiveness. On digital platforms, apart from the number of views, the quality and the stickiness of the content is also critical from a marketer's viewpoint

By Benita Chacko | March 10, 2021
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Prabhakar Tiwari, Chief Growth Officer, Angel Broking; Snehil Gautam, Head of Marketing and Growth at Housing.com, Makaan.com and Proptiger.com and Dheeraj Kummar, National Creative Director, Brand and Consumer Experience, Motivator (GroupM), discuss the nitty-gritties of content mapping and the right way to go about it in BuzzInContent's first Content Conversations of 2021

By Akansha Srivastava | March 09, 2021
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Each webisode contains musings of everyday instances and dilemmas women face in the pursuit of following their heart

By BuzzInContent Bureau | March 05, 2021
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While influencers feel the ‘due diligence' part could put pressure on them, they want the draft guidelines to help budding influencers with their strategies

By Akanksha Nagar | March 05, 2021
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The chosen influencers often share content regarding body positivity, self-love and self-acceptance on their social media platforms and also connect with the young generation. By not signing up celebrities, the brand has kept the campaign true to its spirit and relatable

By Benita Chacko | March 05, 2021
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While brands urge the council to draw a line between what is morally correct and what is legally bound, they say a few guidelines sound too harsh and can be tough. They fear influencer marketing will become just a reach medium after the guidelines are implemented

By Akanksha Nagar | March 04, 2021
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The video conceptualised and executed by Enormous Brands salutes the spirit of millions of Indian women, who take pride in their exceptional journey of being a woman and celebrate themselves, their pace, their achievements, and their momentum

By BuzzInContent Bureau | March 04, 2021
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The video highlights the lack of choices in sizes, styles and colours for curvy bust profiles and calls out the glaring lack of inclusivity within this segment

By BuzzInContent Bureau | March 04, 2021
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FoxyMoron has curated messages for the confectionery brand to applaud companies such as Zomato, Swiggy, Coca Cola, Fevicol, Hershey's, Netflix India, McDonald's, Burger King, Tinder, Parle, etc., in the brand's witty style

By BuzzInContent Bureau | March 03, 2021
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For the UGC challenge, people have to share their entries on Instagram showing how they are making the most of the time at home with friends, family, education, fitness and other creative activities

By BuzzInContent Bureau | March 03, 2021
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The tool has other aspects as well — an analysis tool to tell how captivating the headline is, provide suggestions and a plagiarism checker to make the content piece SEO-friendly, among others

By BuzzInContent Bureau | March 03, 2021
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The three-month live-learning classes will take place over the weekend

By BuzzInContent Bureau | March 03, 2021
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The series provides a dream room makeover to two celebrity couples, Abhishek Banerjee and Tina Noronha; Mohit Sehgal and Sanaya Irani and one contest winner, Florence Saldanha and husband Shailesh

By BuzzInContent Bureau | March 03, 2021
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The campaign conceptualised and executed by content creation company Whoppl garnered over 4.7 million organic reach

By BuzzInContent Bureau | March 03, 2021
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Conceptualised by Social Panga, the digital video showcases women from different fields – a writer, a fitness influencer and a rapper (Dee MC) to celebrate the new-age women who tread on lesser travelled paths and make a mark for themselves in diverse fields

By BuzzInContent Bureau | March 02, 2021
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