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Asif Upadhye, the Co-founder, Director and Story Teller at Yellow Seed writes how good content can perform well only when supported with an equally good marketing strategy. Create engaging content but build a plan that promotes it well. Begin on the right note and continue the right path to reach the desired destination

By Asif Upadhye | September 04, 2018
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When Netflix came up with a quirky reply to trolls, other brands latched on to the social media movement with memes and GIFs to talk about their ‘omnipresence'

By BuzzInContent Bureau | September 03, 2018
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Presented in a five-part series of 8-10 minutes each, the episodes are in a documentary format

By BuzzInContent Bureau | September 03, 2018
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Presented by T-Series, the snazzy brand video promotes an active lifestyle and celebrates the joy of uninhibited movement in a unique, off-beat style

By BuzzInContent Bureau | September 01, 2018
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Mehta said that with the changing dynamics of marketing and the demand for more personalised and customised communication, content marketing will become an important part of every marketer's communication strategy and old methods will become outdated

By BuzzInContent Bureau | August 31, 2018
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Shivaji Dasgupta, Founder of INEXGRO Brand Advisory, writes how the greatest opportunity for a brand investing in content for children is a head-start in forging relationships, a formidable challenge in the world of performance-based engagements

By Shivaji Dasgupta | August 28, 2018
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Karan Kumar, Head, Brand & Marketing, Fabindia, asks if brands can find a deeper meaning that would help in their adoption in an era of surplus choices

By Karan Kumar | August 28, 2018
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The British automotive company partnered with The Better India to launch six different videos, highlighting India's unsung heroes every week

By BuzzInContent Bureau | August 23, 2018
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The latest band comprising six differently abled teens launch a new single, ‘Dimaag Ke Taale Tod Na', for mental health awareness

By BuzzInContent Bureau | August 21, 2018
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Through this collaboration, Gulf Oil aims to communicate to the young college going audience about the benefits of Gulf Pride 4T plus

By BuzzInContent Bureau | August 21, 2018
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The biscuits and confectionery maker has set a thumb rule when it comes to its approach for choosing content

By Akansha Srivastava | August 20, 2018
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The new show to be aired from August 20 creates awareness about the need to save threatened species and their habitat

By BuzzInContent Bureau | August 20, 2018
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PowerDrift is Girnar Software's eighth acquisition in the technology and content space

By BuzzInContent Bureau | August 18, 2018
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Conceptualised by Terribly Tiny Tales, the film launched on Independence Day showcases the different perspectives of two generations as they explore the concepts of diversity and national unity

By BuzzInContent Bureau | August 17, 2018
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BuzzInContent.com brings a few branded content initiatives undertaken by brands to strike a patriotic flavour among consumers

By BuzzInContent Bureau | August 16, 2018
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The budget hotel brand made comedians travel to unfamiliar cities and share their experiences in the form of shows. Small trailers were packaged and promoted on social media, garnering eyeballs and brand recall

By BuzzInContent Bureau | August 16, 2018
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The video is a scene from the video series ‘What's your status' that the Indian beer maker giant launched in July on its YouTube channel Cheers. The viral rant is about the taxing hours and labour Indian employees put in the Indian corporate setup

By BuzzInContent Bureau | August 14, 2018
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In this highly competitive age, becoming the leader of a category is like winning consumers without advertising. But maintaining a stance that's thought leading is not very difficult. But how can thought leadership content open your ways of leading the industry? BuzzInContent.com explores

By Karuna Sharma | August 14, 2018
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