The agency will focus on building their micro-commerce capabilities on top of their existing e-commerce offerings to drive sustainable growth for existing and prospective clients

The campaign executed by Innocean Worldwide was aimed at keeping in constant touch with its audience and create engaging content to strengthen the connect Hyundai enjoys with its followers

Content experts tell BuzzInContent.com how the size of a content team can impact a brand's objectives and lists what these teams should keep in mind to win big in content marketing

He will report to Puneet Singhvi, President, Digital and Corporate Strategy, Network18. Before Moneycontrol, he was at Times Group where he was Business Head for ET-Grey Cell/ET for over five years

In this week's in-depth analysis of an editorial site of Natural Diamond Council, Hamsini Shivakumar, Founder, Leapfrog Strategy Consulting, writes how their website, as branded content, has been able to do what a marketing campaign, a series of advertisements or a promotional exercise couldn't have achieved — the ability to direct and shape the diamond semiosphere

While some of these posts incorporated the sauces as part of their recipes, others have shared personal anecdotes. These influencers seamlessly speak of the products in their personal stories, not making it seem like a blatant promotion of the brand

The idea of the campaign was to portray the ‘no noise, only performance' function of Haier's HW100 and HW80 washing machine and connect it with sportswomen who have successfully performed and delivered with no much noise

The latest edition of the campaign is inviting micro tales of love around the theme of #RomanceUnlocked

Directed by Inflict aka Homie, the video has been shot in Chandigarh to put together a vibrant dance community around the feel of this song

In a conversation with BuzzInContent.com, content experts list campaigns that will be etched in their memory for a long time and ones they wished they were a part of

In a conversation with BuzzInContent.com, multiple specialised agencies and brands argue whether or not it is better to have a one-stop agency for all content marketing needs of brands

BuzzInContent.com lists five content-driven campaigns executed by Micromax, MTV, Voltas, Ambuja Cement and Emoha Elder Care that don't just speak about their products and positioning but also bring out real, thought-evoking and authentic stories

The video is part of the campaign ‘When Plans Change, Plan With WeWork', which will consist of a number of films that celebrate the flexible and enduring human spirit

In a conversation with BuzzInContent.com, the CEO of aawaz.com talks about the potential of podcasts as a medium for brands and how the lockdown accelerated its growth

As part of the #MedimixSoftSkin challenge, the brand has asked users to share photos and videos of their soft skin experience. The brand has roped in fashion and lifestyle influencers such as digital creator Kusha Kapila, blogger Niki Mehra, content creator Saloni Sehra and influencer Aashna Malani to participate in the challenge

Based on reviews and recommendations from trusted influencers, users can shop their favourite products ranging from personal care, health and wellness, makeup, among others

The video in collaboration with Prashasti Singh aims to create awareness of problems one faces with the regular petticoat and how their saree shapewear has been built to provide a better alternative

BuzzInContent.com interacts with seasoned content marketing practitioners who share their in-depth knowledge about content mapping and make it simpler for those eager to fetch maximised results from the money they invested in content marketing