This new role will focus on digital transformation. Sekhar will drive opportunities and strengthen Coca-Cola India's digital ecosystem and continue to lead media and allied marketing functions

In an interview with BuzzInContent.com, Rajasekar KS, GM at Matrimony.com, says that the obsession of marketers with measurability and ROI is currently keeping them stick to digital

Brands say they want to invest more in content creation but right kinds of ideas aren't available. Content creators say brands don't want to invest in new ideas and would instead prefer rehashing the same formulas. Putting an end to this friction, BuzzInContent.com presents smart ways of pitching ideas to brands

Mohan has been with Star India since April 2012, and moved to head its digital business in November 2015. He will be joining Facebook as MD and VP, India. This is a new structure for Facebook India of having a senior leader reporting into Menlo Park and not Asia Pacific

In an endeavour facilitated by Mindshare, the two legends were back to bond after 22 years, and melt their differences over a cup of Brooke Bond Red Label tea, which was broadcast live on Star Sports on September 19, 2018, during the India-Pakistan Asia Cup match

The content initiative by the online food ordering and delivery platform will see celebrity chef Saransh Goila hosting candid chats with eight exclusive restaurant partners

Influencer tie-up and textual content have been at the core of Clovia's content marketing strategy since inception. The company, however, is shifting focus to creating more video content and is launching short ‘how to do' user-generated films

The documentary titled ‘The Morris Garages Story' will be premiered on September 24 on Discovery Channel. It is a part of the company's brand building and consumer awareness initiatives ahead of next year's launch

The studio will dabble with all kinds of branded content initiatives from conceptualisation, producing it to be relevant across platforms and finally building a content marketing campaign around it to amplify its reach

Iyer will be responsible for spearheading the content services at the communications agency

The objective of the interactive YouTube campaign was to ensure awareness of the new mayonnaise range and encourage its usage by showcasing recipes chosen and made by users. The campaign received over 2.75 mn Impressions

The discount retail outlet for fashion brands reaches out to millennials with witty, humour and well-timed memes content conceptualised and executed by IdeateLabs

The number of content creators in India has increased and so the challenge of choosing the right content partner by brands has also increased. The brands share their struggle story while choosing content creators with BuzzInContent.com

Adhering to the brand's purpose-driven communication, Brooke Bond Red Label has launched #ShreeGaneshApnepanKa, a campaign to celebrate the spirit of togetherness. It encourages everyone to open their minds and break the shackles of their notions to come together

In an interview with BuzzInContent.com, Singhal talks about the expansion plans of the platform, its content offering, working with brands and the changing landscape of content marketing in India

As part of the campaign ‘Protein 4 children', the company is launching a series of initiatives to support and educate Amway direct sellers and preferred customers on the need of protein supplement in children

The social media platform is using new technology and partnering with third-party fact-checkers to tackle misinformation in a faster way

He is all set to produce and debut in his first ever short film ‘Plus Minus', which will explore various dimensions of human relationships through the narrative of two individuals