As part of the mandate, Indigo Consulting will strategically manage Maybelline New York's digital and social media campaigns and extensively support the velocity of their eCommerce efforts on the backbone of their core combination of a robust analytics operation, newly celebrated and revamped team, and their industry leading technology practice

Creating relatable and relevant content around certain occasions is a way for brands to connect with consumers. BuzzInContent.com brings a list of Father's Day campaigns that made a mark this year

Flipkart Video clocked a 2.5X jump in viewership in March and April 2020. Season 1 of the show had 63.6% of people returning to play the game daily and 96% of the audience who started the quiz, completing it every single day

The series created by Gaana's branded content division, Gaana Studios, targets students preparing for entrance exams. The show will feature people like Euphoria's Palash Sen and TVF's Creative Head Biswapati Sarkar

The concert will debut with a three-day fest starting from June 19 to 21, featuring Rajasthani folk musician Mame Khan on June 19, followed by Sufi artist Kavita Seth on June 20 and culminating with a music performance by Palash Sen with Euphoria on June 21

The video explores the personal connection that a beautician makes with the customer, where they share jokes and anecdotes while taking care of their grooming needs and also following the new guidelines

Since the agency route gets circumvented, its direct financial benefits are extended to the on-boarded Amplifiers, who would also be able to learn more with web series, key sessions and webinars on the platform

The brand has partnered with Harun Robert for a video as a part of a larger campaign to target the audience

The two have entered into a multi-pronged strategic alliance which is aimed at bolstering Loco's leadership as India's homegrown game streaming platform

These stories are narrated through the digital medium as short films, static posts on its social assets and long-format stories on Coca-Cola India Journey titled ‘Ummeedo Wali Dhoop'

Conceptualised by Chimp&z Inc and produced by Griffin Pictures, the video is a tribute to the work-from-home culture and every company's true heroes, its employees

Brands creating food-related content is not new. But due to the Covid-19 lockdown, we can see a massive increase in cooking-related content. BuzzInContent.com caught up with Amul, KFC, Big Bazaar, chef Ranveer Brar, lifestyle platform Gobble and digital agency Blink Digital to analyse the growth of the branded cookery content space in India and the art of creating food content

Through the two-month campaign #HappyAtHome created by Foxymoron, Hershey's will encourage its fans to create and share from over 100 recipes created by celebrity chef Ranveer Brar, using Hershey's syrups, spreads and cocoa powder

In these uncertain times, the brand is focusing on how it's more important for men to become equal partners in household chores. The brand launched a film, which is a throwback of the #ShareTheLoad campaigns, collaborated with influencers, launched social media contests, TikTok challenge and more

Aired powerful content pieces ‘The Choice' and ‘Circumstances' during Oprah Winfrey's town hall show on racial discrimination in the US

With over 1.9 crore downloads and 90 lakh monthly active users on its app, Trell has witnessed a 20x growth within one year

McCann won for its campaign ‘Cash is no more king in India' for Mastercard and TOI for the ‘Lost Votes' campaign

The partnership will start with the live broadcast of the finale of the ongoing Red Bull Flick tournament on Loco