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Talking about their content strategy, Raagjeet Garg, General Manager, L'Oréal Paris, explains how they build awareness and reach through traditional mediums, and generate engagement through a lot of content on digital

By Karuna Sharma | October 16, 2018
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The six-part series won in the best branded content and media strategy category. In the series, the contestants had to trek to the base of Mt Everest in pairs and attempt to quit smoking and conquer something even greater — the mountain within

By BuzzInContent Bureau | October 16, 2018
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Snap Originals will include scripted shows and docu-series with each episode averaging five minutes where brands can place their six-second non-skippable ads

By BuzzInContent Bureau | October 16, 2018
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Tripathi's last venture, Delhi-based SaaS platform Pyoopil Education Technologies, was acquired by Ronnie Screwvala's leading ed-tech company UpGrad

By BuzzInContent Bureau | October 16, 2018
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Chan, Managing Director, Oath, Hong Kong, India and SEA, talks about the importance of data, AR/VR in content marketing, their ambitious plan in India to challenge Google and Facebook by becoming the third biggest player in the digital advertising space and the growth of content marketing in the country

By Akansha Srivastava | October 16, 2018
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Dentsu Aegis Network, which acquired the Bangalore's creative hotshop in 2016, has launched an investigation and sent all the people against whom allegations of sexual harassment have surfaced till the probe is over

By BuzzInContent Bureau | October 13, 2018
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Following the 34-year-old tradition of ‘Asian Paints Sharad Shamman' to support Durga Pujo in Kolkata and build affinity along with it, the brand has launched a song with Bengali band Lakkhichhara to target the youth. The campaign is conceptualised and executed by Ogilvy & Mather

By BuzzInContent Bureau | October 12, 2018
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The allegations against him were made on Twitter and blogs on Medium. Terribly Tiny Tales announced Ruparel's removal on social media

By BuzzInContent Bureau | October 11, 2018
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The brand releases second video of the series bringing alive the real story of Nisha, a young girl with a rare genetic skin condition called Ichthyosis, spreading the idea of ‘family' beyond biological bonds

By BuzzInContent Bureau | October 11, 2018
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In partnership with UnErase by Qyuki creator, Mpower launched a three-part video series that aims to start a conversation and create a stigma-free society

By BuzzInContent Bureau | October 10, 2018
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Memes are being used purely in the form of television commercials using celebrities. But the format making its way to TV is expected to open up opportunities for content marketers

By BuzzInContent Bureau | October 09, 2018
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Pallavi Singh of MG Motor tells BuzzInContent.com how brands can drive about a change through content marketing

By BuzzInContent Bureau | October 09, 2018
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The theme-based amusement park will soon launch an animated series with home-grown characters while subtly integrating the brand in the story narrative

By Karuna Sharma | October 09, 2018
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Bhat is facing accusations that he did not act on complaints against Utsav Chakraborty, a YouTuber and ex-AIB member who was called out on social media last week. In the interim, Ashish Shakya, Rohan Joshi and other senior team members will be responsible for the future decisions to be made at the company

By BuzzInContent Bureau | October 09, 2018
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Despite recognising the role of influencers for its first content initiative #Pushthelimit, the brand's Executive Director - Marketing feels that consumers have started realising that a lot of it is paid for, doesn't really gel well with the brand ethos and not as authentic as they thought it was

By Karuna Sharma | October 09, 2018
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Conceptualised and executed by Propaganda India, the content initiative #GiveABeat had heartbeats of people and children diagnosed with congenital heart disease that were recorded and used as the percussive element to compose a song

By BuzzInContent Bureau | October 04, 2018
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The video content initiative, India's ‘Reach for Better', seeks to deliver investor education messages through real-life human stories of ordinary people

By BuzzInContent Bureau | October 03, 2018
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Adhunika Prakash of Breastfeeding Support for Indian Mom, Chetana Misra of Mompreneurs India and Tamanna Dhamija of Baby Destination are the lucky names

By BuzzInContent Bureau | October 03, 2018
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