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The five-episode web series tells the story of three feisty girls who want to leave a mark on the world, despite the odds. The trio chases their dreams of finding love and starting their own company, while being a part of the drama club and trying to submit their practical files on time

By BuzzInContent Bureau | June 12, 2018
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BuzzInContent caught up with Kumaran to understand the scope of content marketing in the radio space, Thwink Big's content strategy, Thwink's extension into the video formats of content on digital and how the brands are leveraging the radio space for content marketing to engage with consumers

By Akansha Srivastava | June 12, 2018
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As part of the campaign, the brand will create 2,000 minutes content in partnership with The MoneyMile, a personal finance advisory platform, through a series of conversations where industry leaders share their views on the benefits of unit-linked insurance

By BuzzInContent Bureau | June 12, 2018
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In a conversation with BuzzInContent, Rana Handa, Chief Business Officer, POPxo, talks about the potential of vernacular language, digital content consumption trend and its influencer marketing platform Plixxo

By Akansha Srivastava | June 12, 2018
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Varun Raina, Marketing Manager, Airbnb, talks about the brand's content marketing insights, content marketing golden rules and the importance of influencers for disseminating content

By Akansha Srivastava | June 12, 2018
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In an interview with BuzzInContent.com, Ayadassen spoke about the potential of content marketing, why Reuters got into this field and the usual mistakes brands make while undertaking content marketing campaign

By Akansha Srivastava | June 05, 2018
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During IPL, the matrimony brand took the opportunity to engage with the consumers by commenting on interesting match moments, weaving cricket with relationships and using cricket terminology and relating it to marriages

By BuzzInContent Bureau | June 05, 2018
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Conceptualised and executed by JWT, the web series ‘Bourbon Friendly Matches' brings these two YouTube celebs on a stage where they both have to prove their friendship by taking a seven-step challenge

By BuzzInContent Bureau | June 05, 2018
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BuzzInContent.com speaks with one-of-its-kind of video content platform that generates user-generated content targeted specifically at the college-going age group. The platform talks about how brands can leverage their pool of young consumer data to engage with the youth

By Akansha Srivastava | May 29, 2018
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The recently appointed Chief Marketing Officer of the financial website talks about the brand's marketing strategy and its focus on educating consumers and targeting millennials through content

By Akansha Srivastava | May 29, 2018
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Big FM's content studio acquires Mania Ki Duniya (over 300k+ YouTube subscribers) characters Baba BC and Mehta Kuch Nahi Kehta. Thwink will also partner with brands to give them an edge with character integration

By BuzzInContent Bureau | May 29, 2018
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RoI is the big question when a brand embarks on any marketing initiative and the fact that HUL's Brooke Bond Red Label has come back for a second edition of 6-Pack Band featuring six differently abled teens is probably proof enough that content marketing does bring value to the brand. Shiva Krishnamurthy, General Manager, Brooke Bond Red Label, Hindustan Unilever, explains what the video did for the brand

By BuzzInContent Bureau | May 25, 2018
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The Co-founder and Director of milkshake brand feels that brands will invest more in building content, especially videos on visually stimulating, bite-sized consumption platforms like Instagram

By Akansha Srivastava | May 22, 2018
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Balan, Head of Digital Marketing, talks in-depth about creating good content, the beer brand's focus on video content and challenges in the video content space

By Akansha Srivastava | May 22, 2018
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86% of consumers can tell the difference between branded content and editorial, 75% claim to be interested in content if it is ‘relevant to them', whether it is branded or not. In addition, 73% prefer branded content to traditional forms of advertising

By BuzzInContent Bureau | May 22, 2018
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Chtrbox.com will help brands with deep data to make the right selection, enable push-campaigns and missions to relevant influencers to get their word out and get the biggest bang for their buck

By BuzzInContent Bureau | May 22, 2018
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Ankita Bakshi has been appointed as Creative Solutions Producer at the content marketing team for India and will work alongside Regional Sales Director Vishal Bhatnagar in building the BBC StoryWorks capabilities in India

By BuzzInContent Bureau | May 22, 2018
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The film shows a man who readily took up the challenge of carrying an average weight of a baby which a would-be mother carries in the final stages of pregnancy, around his belly for nine days but surrenders after a week, confessing his discomfort

By BuzzInContent Bureau | May 15, 2018
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