The brand has associated with the content platform and has become the first mutual fund house to partner with Josh Talks to curate real stories of advisors to reach its target in eight languages in tier II, III and IV cities. The brand and the platform tells BuzzInContent how content videos will increase MF penetration among young investors

McDonald's chose to work with only food bloggers, Domino's preferred to collaborate with influencers across genres

Recently, Pocket Aces launched a web series ‘Operation MBBS' on its long-form storytelling channel Dice Media in collaboration with Unacademy. The brand's messaging ‘Let's Crack It' has been integrated throughout the series, and is shown as the enabler using which one of the protagonists cracks the NEET exam

Call for entries open, Entry deadline: October 31, 2020

The PepsiCo brand brought on board several influencers and celebrities to take up the #KyaMasaleHain and #BaapReBaap challenge and guess the flavours used in Kurkure's two new launches

Hosted by Bollywood star Kunal Kapoor, the show, to be aired on Times Now and ET Now, is a five-part exploration series focusing on the lesser-known facets of Scotland

The #Unstereotype campaign recognises and showcases stories of Aloknanda Roy, Pratima Poddar and Nilanjana Banerjee, who share their experiences of breaking stereotypes

Archana Tiwari Nayudu, Director, Content and Communications at upGrad, tells BuzzInContent how the company though being very nascent in the content space wants to claim a bigger space in the lives of consumers. She also discusses their plan to explore content in four more regional languages

For a brand, any on-ground activation or experiential campaign is not just the offline strategy and accompanied by a good online plan as well. But the shelf life remains limited till brands are not bolstered by solid content marketing strategies. Content can help move customers emotionally, deriving better recall and amplifying the whole reach. But how is that achieved? BuzzInContent finds out

The brand aims to engage with consumers and generate awareness on the importance of sleep in a quirky way through the UGC campaign #YawnOffSleepOn

Celebrities Shraddha Kapoor, Shikhar Dhawan and Pearle Maaney bond over breakfast with the Michelin star chef as he rustles up exciting new recipes with Quaker Oats

The series is centred around the theme ‘Everyday Heroes for a Better World' and focuses on innovative social enterprises addressing key social and environmental issues

The app is designed by 22Feet Tribal

The company has created a special dark mode experience that replaces the traditional black found on many apps with a dark grey to reduce eye fatigue and make chatting easier on the eyes

Martis, Consumer Marketing Director at PGI, tells BuzzInContent how for the jewellery category content is much more than just emotions and why conventional marketing isn't sufficient. Talking about the company's plans, she discusses how it is able to build a positive circle of influence amid inauthentic influencers

Singh has been heading the creative department at the company for 1.5 years

Divanshi Gupta, Director, The Marcom Avenue, writes how with content marketing, brands are not just attracting visitors for a stroll but also to fulfil their search query and interest them into buying their product or service

The video is conceptualised and produced by RVCJ Digital Media in partnership with the ETMoney marketing team led by COO Santosh Navlani