#PowerlessQueen gets shortlisted across Interactive, Mobile, PR, Case Film, Branded Viral Video, Non Branded Videos and Branded Entertainment game categories

As part of the brand's content strategy, Airtel partnered with The Viral Fever for a web reality show in which TVF actor Jitendra Kumar had to live his life Live in a fully-equipped bachelor pad for three days

Puneet Anand, Sr. General Manager and Group Head, Marketing, explains how in the last two to three years, the auto major had been spending more than half of its digital budget on content creation

BuzzInContent.com caught up with TVF's Chief Content Officer Sameer Saxena and Director Brand Solutions Vyom Charaya to talk about their content play, future content strategy and outlook

Madhavi Irani, Chief Content Officer of the online platform, tells BuzzInContent that in three months, over 200,000 subscribers have signed up for the Network where they can be updated with latest beauty trends

A lot of marketers are hopping on to the content bus without even understanding the right meaning and usage of it. BuzzInContent explores the subject by talking to the experts in the content marketing space and finds ways to improve the content scenario

McCann Worldgroup India worked with the Foundation to encourage conversations around depression and mental wellbeing of people by creating empathy and compassion among them through various content initiatives

In an interview with BuzzInContent.com, Arhio concedes that advertising agencies are really struggling to make content and they just cannot be lazy assuming that brands will do content with them on the basis of relationship

At the recently concluded Cannes Lions Festival, Jan Livingston of Fox Networks Group and Theodor Arhio of TBWA talked about how content space is shaping up, why creative agencies should plunge into the space and why it's important for brands to associate more with content and not limit itself to ads

The online community is aimed at celebrating the spirit of motherhood and connect mothers across India to share their experiences and stories around baby care, baby food and pregnancy

POPxo has collaborated with Hotstar, where the web series will be first streamed exclusively for 72 hours and then on the POPxo app

The video shows a candid dialogue between a daughter and mother while busting myths around IVF. The video is a part of Blush's on-going Mothers and Daughters series

Co-created by Mindshare and Y-Films, the new single ‘Isspeshal Yaari Song' supports mental health and disability awareness

The seven-episode web series will be released on July 12 with new episodes releasing weekly. The storyline of the series is set in the 90s with the aim of giving a nostalgic feel to viewers

The agency will have access to Qoruz's product suite and a database of over six million macro and micro-influencers, to help brands generate better traction with the right target audience

Amit Shah, head of corporate strategy and marketing, explains why they avoid giving the brand's content mandate to external creators. He says a kind of content that works for one brand might not work for another

Shivaji Dasgupta, Founder of INEXGRO Brand Advisory, writes about how brands can use events or occasions to create an endearing bridge between the content and the customer

As part of the campaign, celebrity influencers will talk about what ethnic means to them, their unique background and cultural influences. Food bloggers will engage readers through blogs on ethnic cuisines while YourQuote will promote local languages