The Indian content collaborations are among 50 Asia Pacific deals. Prominent Indian names include Red Chillies Entertainment, Vh1 Supersonic, Comic Con India, Network 18, Scoopwhoop, NDTV, Filmfare and CricBuzz

The jeans brand will also host live sessions with this season's women changemakers Jwala Gutta and Aditi Singh Sharma on September 25 and 27

The content creator is now among top 50 auto channels globally, cementing its position as a trusted and well-received auto portal

The movie studio division of Times Group came up with four creatives stating four learnings they got from their movies. The content was conceptualised by Little Monk Communications

The content was given a local twist while giving consumers an understanding of the wide range of products Asian Paints has to offer

Sharma has over eight years of diverse social media marketing and leadership experience across the UK, Singapore, Indonesia and India. Recently, she was leading the social media team, including influencer marketing division, for Iris Worldwide in Indonesia

Targeting the millennials, under this new campaign, homebuyers can pay a pre-EMI starting Rs 9,999 per month for a limited period and book their dream home with Godrej Properties

The acquisition strengthens Wunderman Commerce's Amazon expertise across supply chain, operations and assortment planning, content/search optimisation and promotional management, particularly in European markets where Amazon's market share is growing rapidly

The series featured a set of young bankers, inspired by true stories. To further increase awareness in India, DBS Bank decided to use cricket sensation Sachin Tendulkar and after he got on board, the trailer and two episodes starring him garnered 28.7 million views

The new proprietary product will help brands to do content planning based on psychographics so that they can better choose platforms and engage with the right audience

In this era where most brands are using online mediums to brew their content, Deshpande, Head - Content Plus, Mindshare, believes that digital is not the sole reason for the growth of content

Asif Upadhye, the Co-founder, Director and Story Teller at Yellow Seed writes how good content can perform well only when supported with an equally good marketing strategy. Create engaging content but build a plan that promotes it well. Begin on the right note and continue the right path to reach the desired destination

When Netflix came up with a quirky reply to trolls, other brands latched on to the social media movement with memes and GIFs to talk about their ‘omnipresence'

Presented in a five-part series of 8-10 minutes each, the episodes are in a documentary format

Presented by T-Series, the snazzy brand video promotes an active lifestyle and celebrates the joy of uninhibited movement in a unique, off-beat style

Mehta said that with the changing dynamics of marketing and the demand for more personalised and customised communication, content marketing will become an important part of every marketer's communication strategy and old methods will become outdated

Shivaji Dasgupta, Founder of INEXGRO Brand Advisory, writes how the greatest opportunity for a brand investing in content for children is a head-start in forging relationships, a formidable challenge in the world of performance-based engagements

Karan Kumar, Head, Brand & Marketing, Fabindia, asks if brands can find a deeper meaning that would help in their adoption in an era of surplus choices