In the complex business of technology, be it B2B or B2C, leading companies such as Microsoft, Intel, Adobe and Google are using content marketing to drive brand relevance, advocacy and empowering customers with information. BuzzInContent.com finds out how content is helping tech brands to reach out to relevant audiences and what solutions do publishers have in store

The crisp and comical 1.45-minute video aims to educate people to not share their life insurance policy details with strangers over the phone

In a conversation with BuzzInContent.com, the platform's Head of Ad Sales and Partnerships Sachin Sharma says that TikTok's hold on new internet users with a distinct information-sharing pattern and behaviour sets them apart

The increasing demand for social media influencers among brands has led to the emergence of agencies specialising in influencer marketing. But why do brands go for these agencies and how does this category of marketing work? BuzzInContent.com dives deep for an answer

Hosted at Cannes, this is the first international awards for the best bloggers across 42 nominations, uniting and celebrating influencers and opinion leaders from around the world in various fields

Karthik Nagendra, CEO, Thought Starters, suggests a few tools to up your content marketing game and improve ROI

The Head of Marketing, Volkswagen Passenger Cars, shares the latest trends in content marketing, including the relevance of long-format content in the age of snackable short content. He talks about their content initiatives to reach to their loyal user base and new audiences. The brand spends 7% of its digital budget on content marketing across all social media platforms

CLX is Cannes Lions new initiative that will provide participants an intimate and experience-led environment to hear from and engage with the companies at the forefront of content creation through a series of curated roundtable discussions

The launch of CamEye marks the foray of Kent RO into the automotive security space. The agency will be involved in content creation and amplifying content to increase the brand's awareness across digital platforms and organic search

Spanning across almost all product categories and not just tech products, unboxing videos garner millions of views. A few call it a bizarre trend, whereas others count it as a reliable marketing technique in branded content. BuzzInContent.com finds out

A selection of curated roundtables taking place during the Cannes Lions Festival will provide compelling insightful learnings and ideas for the creation of successful content

As a part of the in-show integration, the protagonists of eight shows will bring alive Kurkure's new positioning,‘Khayaal Toh Chatpata Hai'

In its annual report, Google concedes that major and premium content creators are turning to YouTube to engage viewers for their OTT platforms. Here are a few useful insights from the report related to video content consumption

In an interview with BuzzInContent.com, the CEO and Founder of Fork Media tells why too much dependence on platforms such as Facebook could backfire for content creators. He talks about the importance of great storytelling in longer format and the engagement that it can deliver for brands

Malhotra, Lead, Digital and Content Marketing at MG Motor, says purpose-driven content marketing helps connect better with the audience emotionally and in choosing the right content creators

Times Network's youth entertainment channel Zoom launched its content division ‘Zoom Studios' last year and has been creating a lot of content for brands since then. BuzzInContent.com caught up with Gandhi, President, Revenue, Times Network to talk about the kind of offerings that the studio has for brands

The agency has been shortlisted for the campaigns done for Puma, Future Retail's Big Bazaar and Johnson & Johnson's Stayfree

The matrimonial site recently partnered with NDTV to do content around its campaign ‘Find Your Equal'. Rajasekar KS, General Manager, Marketing, Matrimony.com, explains why a digital brand chose television for content and how it helped the brand