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The platform has been built to work with influencers both directly, or via their managers and talent agencies

By BuzzInContent Bureau | September 29, 2021
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The rates for a branded web series can vary from a few lakhs up to Rs 15 crore, while for influencers it ranges from as little as 5K for a branded post to over Rs 5 lakh. Experts discuss how the rates are unregulated and suggest that publishers and platforms should charge based on the qualitative reach and impact

By Akanksha Nagar | September 28, 2021
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This campaign brings to light the discomfort fathers feel in talking about menstrual periods with their daughters — even though it is one of the most critical conversations of her growing-up years

By BuzzInContent Bureau | September 28, 2021
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The campaign idea behind the series weaves a narrative with fbb's new festive collection and the emotional connect of two young adults from two different cities falling in love, for seamless brand integration

By BuzzInContent Bureau | September 28, 2021
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Gokul was previously Regional Sales Head (West) at Cricbuzz, where he was responsible for revenue generation

By BuzzInContent Bureau | September 28, 2021
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The Mankind Pharma's oral contraceptive brand brought on board Marathi actress Sonalee Kulkarni to spread the message that everyone has a right to choose when to start a family

By BuzzInContent Bureau | September 27, 2021
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#SoundsofSociety is a platform for musicians to showcase their grassroots approach to making music, in a collaborative format

By BuzzInContent Bureau | September 27, 2021
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Sony Music UK artists Disciples and Pip Millett perform their latest tracks at Jaguar Land Rover's Gaydon Product Creation Centre in facilities normally used for designing and developing vehicles

By BuzzInContent Bureau | September 24, 2021
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The anthem launched earlier this month on World Suicide Prevention Day has reached over 16 million people in just two weeks

By BuzzInContent Bureau | September 24, 2021
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The platform leverages audio, video, gamification, e-rewards, and data analytics to enable brands/marketers to engage with a diverse influencer community in rural and urban India

By BuzzInContent Bureau | September 24, 2021
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Ambika Sharma, Founder and MD, Pulp Strategy, writes that if your Instagram effort is not paying off, then blaming the complex algorithm for leaving your brand out is counterproductive. She suggests some tips that can help brands with their content marketing strategy on Instagram

By BuzzInContent Bureau | September 24, 2021
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While it is an interesting dialogue exchange platform, brands and experts say it lacks in offering well-rounded measurement metrics to necessarily quantify the success of a session and restricts users from revisiting the content. They discuss useful tips and advice for brands to gauge the ROI by bringing in higher engagement levels

By Akanksha Nagar | September 23, 2021
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The digital campaign aims to free Ayurveda of its complexities and enable millenials to make it a part of their everyday life, and live a holistic lifestyle

By BuzzInContent Bureau | September 23, 2021
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The film was launched on the occasion of International Organic Day on September 22

By BuzzInContent Bureau | September 23, 2021
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Sayani Gupta, Bani J, Kaneez Surka, Ayush Mehra, Yashaswini and Anwesh Sahoo will facilitate unfiltered, meaningful conversations around dating truths in India

By BuzzInContent Bureau | September 23, 2021
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HT Brand Studio created a short web series ‘Friday Finance' for the brand. The series revolves around three old-time friends who catch up every Friday and talk about jobs, relationships, future plans, and, most importantly, finances

By BuzzInContent Bureau | September 22, 2021
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Leapfrog Strategy Consulting's Hamsini Shivakumar and Kanika Yadav highlight how brands can bank on the relatability cost-effectiveness and engagement prospects of chat shows that are gaining popularity among TV and digital audience

By Hamsini Shivakumar | September 22, 2021
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The industry is expected to grow at a CAGR of 25% till 2025 to make it a Rs 2,200-crore industry, predicts the India Influencer Marketing Report

By BuzzInContent Bureau | September 21, 2021
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