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The campaign consists of a music video. The company urges people to watch it, make their own video using the soundtrack and post it on social media

By BuzzInContent Bureau | October 05, 2020
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The brand launched the campaign #KuchNahiDikhega in association with Kings XI Punjab. The campaign hashtag trended for more than four hours. The campaign went live at 6:45 pm on September 20 and the tweets kept on coming in till 1am

By BuzzInContent Bureau | October 01, 2020
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This partnership was created by Wavemaker. While exploring the locales of Rajasthan, the duo created unique content with videos and posts, blending key features of the bikes as they shared their tales and stories

By BuzzInContent Bureau | October 01, 2020
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Mehta tells BuzzInContent.com how businesses are showing more confidence in terms of investments in branded content amid the crisis. He shares how CarDekho with zero marketing investment but sole focus on content achieved the highest traffic ever amid the pandemic

By Akanksha Nagar | September 30, 2020
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Trying to build a deeper connection with the audience through topical marketing, this non-intrusive contextual marketing with relatable content, when the IPL matches are on, seems to have struck a chord with cricket fans

By BuzzInContent Bureau | September 30, 2020
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As over 100 brands spend hundreds of crores on advertising, BuzzInContent.com speaks to brand custodians on how content is helping them differentiate their offerings in such a clutter this season

By Akansha Srivastava | September 29, 2020
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In the 30-minute video episodes, influencers and artists will speak about their forte and perform acts to present the audience with a blend of audio and visual food for thought

By BuzzInContent Bureau | September 28, 2020
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In the campaign conceptualised by Grapes Digital, Mankind Pharma shows the story of a pharmacist who falls ill and a small kid gets medicine for him, giving the message how we should care for the people from the profession

By BuzzInContent Bureau | September 28, 2020
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The series launched in Gujarati is written and directed by Manan Desai, Co-Founder of The Comedy Factory, and conceptualised by Sideways

By BuzzInContent Bureau | September 28, 2020
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Launched by US influencer marketing firm Izea Worldwide, Influence+United is bringing influencer marketing companies to offer brands, marketers exposure to over 3 billion citizens and geographical expertise for multi-continent brand organisations

By BuzzInContent Bureau | September 25, 2020
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The brand did a rapid-fire video with Kareen Kapoor and Saif Ali Khan. Through the influencer collaboration, the brand garnered over 4.7 million reach in a media value estimated between Rs 30-40 lakh

By BuzzInContent Bureau | September 25, 2020
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Fans in specific markets can get rewards and in-game prizes with the purchase of Mountain Dew products. Mountain Dew is official beverage sponsor of PubG Mobile Pro League Americas, PubG Mobile World League, PubG Mobile Global Championship 2020

By BuzzInContent Bureau | September 25, 2020
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Deswal previously served as VP, Global Growth and Marketing at Unilodgers (world's largest student housing platform) and Head, Growth and Marketing at Times Internet for news and gaming business

By BuzzInContent Bureau | September 25, 2020
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Draws significant investment from Pawan Munjal, DCM Shriram Promoters Family Office, SAIF Partners, Twitter, Lightspeed Ventures and India Quotient in the new round of funding

By BuzzInContent Bureau | September 25, 2020
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The film conceptualised by Lowe Lintas is in continuation of the Born Colourless campaign, which was launched through a manifesto on World Anti-Racism Day (March 21) last year

By BuzzInContent Bureau | September 24, 2020
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The campaign aims at creating much-needed awareness around the condition and ways to manage the symptoms using a holistic and clean lifestyle. It has created open conversations where women are sharing their experiences and insights about managing PCOS

By BuzzInContent Bureau | September 23, 2020
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The collaboration with Colgate is a part of Zee5's influencer-led, content marketing tool Ampli5

By BuzzInContent Bureau | September 23, 2020
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Brands aspire to create content-led IPs that run in the long run, helping not just in brand building but also the business. While many try, only a few are able to sustain, losing hopes of ROI in the middle of the journey. Content experts talk about the challenges of sustaining content IPs and explain the means to overcome them

By Akansha Srivastava | September 22, 2020
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