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The software and content company has roped in Naveen Kallur as Business Head

By BuzzInContent Bureau | February 05, 2019
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The digital agency has brought in Rajeesh Rajagopalan as Business Head and Nakul Pingale as Executive Creative Director for its Mumbai office, wins five accounts

By BuzzInContent Bureau | February 05, 2019
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Through the voice of industry experts, the 12-part podcast series aims to become an exhaustive mutual fund investing guide

By BuzzInContent Bureau | January 30, 2019
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In an interaction with BuzzInContent.com, Kumar, EVP at Isobar India, says as the content space evolves, agencies and brands will have a clear understanding of content marketing ROI metrics and the importance of having a proper distribution strategy

By Akansha Srivastava | January 29, 2019
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Targeting millennials, the rap video captures moments of fun, friendship, nostalgia and warmth experienced during train journeys

By BuzzInContent Bureau | January 28, 2019
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Starring internet sensations like Srishti Srivastava, Ahsaas Channa, Khushbu Baid and Shreya Mehta, the video motivates people to take a step towards getting out of their comfort zone and volunteering to educate underprivileged children across the country

By BuzzInContent Bureau | January 28, 2019
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The media arm of WPP names Prasanth Kumar as COO – South Asia and Tushar Vyas as President Growth and Transformation, South Asia. Parthasarathy Mandayam named Mindshare's Chief Executive Officer – South Asia and Amin Lakhani named Mindshare's Chief Operating Officer- South Asia

By BuzzInContent Bureau | January 25, 2019
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For the beauty brand, the creation and consumption of content isn't the end game and a much more challenging affair. Not only does it need to complement the brand's commercial interests, but also provide its customers with a brand-agnostic, educational experience of beauty

By BuzzInContent Bureau | January 24, 2019
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In an interview with BuzzInContent.com, the Chief Content Officer of the agency talks about the growth of podcasts as a medium for brands to do content, OTT becoming an important platform for the brands to develop IPs and the role of digital agencies in catalysing the brands' content strategies

By Akansha Srivastava | January 22, 2019
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The second edition features stories of three new characters chosen to best explain some of the most evolved concepts of investments. The campaign is conceptualised and executed by Mirum India

By BuzzInContent Bureau | January 22, 2019
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While voice is gaining widespread acceptance, India's on-demand audio or podcast industry is very nascent but promising. Aawaz.com aims to be an early mover and learn and grow with a new generation of audience that is increasingly consuming passive content such as podcasts while performing other tasks

By BuzzInContent Bureau | January 22, 2019
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Brands are associating with music to develop a cult property that also showcases their identity. Maruti Suzuki Nexa has taken the same route by launching Nexa Music in association with Qyuki Digital Media. What does the car brand want to achieve? BuzzInContent.com finds out

By BuzzInContent Bureau | January 21, 2019
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The paper brand launched #SwitchToPaper campaign, which was backed heavily by influencers. The brand also launched the website, www.switchtopaper.com, which saw over 70,000 unique visitors over the course of the campaign

By BuzzInContent Bureau | January 17, 2019
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Qyuki Digital will use its proprietary technology and analytics to sustain the initiative across traditional and new media platforms

By BuzzInContent Bureau | January 17, 2019
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The content initiative aims to embrace body positivity and celebrate fashion for all. This time around the campaign not only focuses on the spectrum of sizes that FabAlley has to offer, but it also urges women to stir conversations about size bias and being indifferent to it

By BuzzInContent Bureau | January 15, 2019
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The first episode of web series has garnered eight lakh views, and there is a 110% increase in Shudhdesi channel subscriptions. Powered by ShareChat, the six-part series premiered on January 3 on YouTube, Facebook and ShareChat platforms

By BuzzInContent Bureau | January 15, 2019
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The campaign went live last December with over 100 leading influencers sharing their ‘substance selfies' and campaign messaging, driving home this thought. Users followed in their footsteps with posts of their own, generating over a million impressions and an almost 20% engagement rate

By BuzzInContent Bureau | January 14, 2019
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The content available on the news and blog sections of Elara's Housing.com, PropTiger.com and Makaan.com will be available for consumption on Amazon's Alexa

By BuzzInContent Bureau | January 14, 2019
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