Mehta will take care of entertainment and sports, branded content, music and IP creation along with experiential marketing. Mayne will look after social media practice and driving the creation of agile content that powers performance marketing

The company created a Facebook page to engage with millennials through tailor-made content. The campaign will be promoted through influencer marketing via new-age social media platforms

In an interaction with BuzzInContent.com, Abhik Sanyal, Head, Consumer Marketing, DSP Investment Managers, says consumers look at content created by a brand with a fair amount of scepticism. But when it comes from a publisher, there's a certain stamp of authority. He talks about the #BreakTheBias campaign, which the brand launched on TVF's Timeliners' YouTube channel

Nykaa's YouTube channel Nykaa TV saw a 120% increase in watch time during this time. Nykaa Network launched weekly challenges and contests to keep the audiences engaged, resulting in a 3X increase in new monthly subscribers

The #DarkFantasyLockdownCreations campaign is a part of the bigger ITC Kitchen Project with content marketing agency Sheeko

The video, conceptualised by Momspresso, is inspired by single moms who have the strength to raise their child alone and the courage to never give up in the face of greatest challenges

The campaign launched on Mother's Day included a live session through social media with a specialist on the importance of right nutrition. The brand engaged with micro- and nano-influencers from the mother's community in sparking online conversations

Sharing the story of the largest digital food publisher, India Food Network, Naik, Co-founder and Director tells BuzzInContent.com how the platform while serving brands with content, consumers and commerce plans to launch food podcasts as well. She talks about the challenge of finding new storytellers in the space and how the platform is providing its audiences with therapeutic recipes amid the pandemic

In an interaction with BuzzInContent.com, Doshi says it would be foolish to assume that the industry's ad revenues have not been impacted due to Covid-19

The campaign has been conceptualised and executed by their creative agency partner Kinnect and digital media firm Qyuki. The bank will also contribute Rs 500 each time the song is shared via social media

With its second leg of online masterclasses starting May 1, 2020, Canon India aims at reaching out to photography enthusiasts across the country by adopting a hyperlocal approach of conducting webinars in regional languages

The programme focuses on providing expertise to bartenders with training sessions divided into different modules, including sessions on grooming, styling, communication, photography, personality and etiquette and social media

For the online extension of the Doers Club, Dewar's associated with Chef Vicky Ratnani, Chef Ranveer Brar and Chef Anahita Dhondy, to share few food recipes that can be made with limited ingredients available at home

Sanam's video highlights a message of resilience and hope. It salutes India's frontline healthcare workers and UberMedic drivers, who transport them from their homes to hospitals every day

Zoo Media's video content solution agency recently released a work-from-home version of its show Behensplaining on Netflix's YouTube channel. In an interaction with BuzzInContent.com, Khatter explains the challenges and opportunities of curating viral content amid the Covid-19 pandemic

The concert organised under the larger brand campaign #StayStrongMoms also generated massive engagement on Twitter with over 13 lakh impressions. According to Netbase, the engagement activity positively impacted the brand, which witnessed a whopping 18-point increase to 98% in its brand sentiment score

The 24-episode web series returns to capture the ‘firsts' in the virtual love story of two characters, who stay far but get close while stuck in the Covid-19 lockdown

Brand advocates Parineeti Chopra, Chef Sanjeev Kapoor and nutritionist Pooja Makhija are encouraging people to shift to Sugar Free Green through live sessions and social media posts