Big FM's content studio acquires Mania Ki Duniya (over 300k+ YouTube subscribers) characters Baba BC and Mehta Kuch Nahi Kehta. Thwink will also partner with brands to give them an edge with character integration

RoI is the big question when a brand embarks on any marketing initiative and the fact that HUL's Brooke Bond Red Label has come back for a second edition of 6-Pack Band featuring six differently abled teens is probably proof enough that content marketing does bring value to the brand. Shiva Krishnamurthy, General Manager, Brooke Bond Red Label, Hindustan Unilever, explains what the video did for the brand

The Co-founder and Director of milkshake brand feels that brands will invest more in building content, especially videos on visually stimulating, bite-sized consumption platforms like Instagram

Balan, Head of Digital Marketing, talks in-depth about creating good content, the beer brand's focus on video content and challenges in the video content space

86% of consumers can tell the difference between branded content and editorial, 75% claim to be interested in content if it is ‘relevant to them', whether it is branded or not. In addition, 73% prefer branded content to traditional forms of advertising

Chtrbox.com will help brands with deep data to make the right selection, enable push-campaigns and missions to relevant influencers to get their word out and get the biggest bang for their buck

Ankita Bakshi has been appointed as Creative Solutions Producer at the content marketing team for India and will work alongside Regional Sales Director Vishal Bhatnagar in building the BBC StoryWorks capabilities in India

The film shows a man who readily took up the challenge of carrying an average weight of a baby which a would-be mother carries in the final stages of pregnancy, around his belly for nine days but surrenders after a week, confessing his discomfort

For many companies, classical music is still seen as a good-to-do social responsibility event. But corporates and brands can make classical music a part of their marketing DNA, explains Hindustani classical vocalist Sveta Kilpady

In the campaign created in association with TVF's Girliyapa, the brand is subtly integrated in the story where a situation is created around ‘What if mothers behaved like government employees?'

The research shows branded content campaigns are more effective if they include personalised elements. 63% agree that personally relevant content improves how they feel about the brand associated with it and 58% see brands in a more positive light if they provide them with content that matches their interests

Shivaji Dasgupta, Founder of INEXGRO Brand Advisory, writes how in the emerging world of Content Marketing, the stimulus must always be the experience while the desired response is the brand

Known for doing stories in 140 characters and integrating brands seamlessly in them, the content platform is now trying various forms of video content

The first set of Fact Cards has been launched in association with Raymond's Khadi campaign. As part of this campaign, with the help of intriguing creatives, Inshorts shares with its readers seven interesting facts about the humble weaver with the caption ‘The story re-spun'

Kumaran comes with an experience of over two decades in revenue and content planning and sales, distribution and marketing

Celebrated and recognised globally, The Webby's is an iconic platform created to award excellence on the internet and is touted to be the Oscars of the Internet

The focus will be on creating solutions for brands associated with Republic TV, primarily through branded content. WYP will also be responsible for Republic TV's promotional content

What's Your Problem created Twitter's first live comedy show, half hour of content programming on a TV channel and a stand-up comedy show by terminally ill people