Amid a debate over whether it is the content creator who decides the success of a content piece or the distribution platform, BuzzInContent.com finds out who wins the race

As a part of this initiative, RJs will additionally create engaging and interactive digital content to engage with listeners and advertisers in an effective way

The first video ‘The feedback' experiments with entrepreneurs who believe in inclusiveness. The second video ‘Leap of faith' depicts the conviction one needs to follow his dreams

The campaign ‘Perfect films never leave you' is conceptualised and executed by River Advertising

Marsplay's seed round was led by Amit Agrawal, former YouTube India Head, Vivekananda Hallekere, CEO, Bounce and Shamir Karkal, Founder Simple.com, among others

Featuring the Xiaomi ringtone, the video is an interesting contemporary spin using EDM, leveraging the brand's high-spirited identity and Mi Fan culture

As part of the offering, the influencers will create unboxing videos of products for the brands

Through this initiative, the company aims to promote the spirit of connected living that is an enabler in people's lives this festive season

Long-term partnerships between advertising agencies and brands are a norm of sorts. But it is not the same when it comes to brands partnering with content platforms, content creators and content specialist agencies. BuzzInContent explores the reasons behind such short-term associations and the future potential

Brands will be able to evaluate what type of content works best for them; images or video, short-form or long-form, listicle or standard editorial and much more

The campaign has been launched to raise awareness around six new colours of its iconic motorcycle, the Bullet 350

Leo Burnett won a Bronze for the campaign ‘Jeep Democracy' in the Branded Content medium at the awards

Ranjit Nair, CEO and Founder of Germin8 Solutions, writes that to evaluate content reach and success, one has to define goals, set KPIs for them, and then measure and track the KPI

To promote its latest smartphone Oppo Reno2, Oppo India has partnered with Instagram to launch ‘Challenge Yourself' initiative that dares GenZ and millennials to visually imagine the unthinkable with the Oppo Reno2

The initiative conceptualised and executed by Carat media urges consumers to support women during their early days of motherhood and builds awareness around products that help mothers during breastfeeding days

Outbrain will provide marketers with solutions to scale their native strategy, programmatically

The initiative is conceptualised and executed by Blink Digital. The brand, with curated educational videos for common diseases, busts healthcare myths and shares the science behind GSK brands. Each film will discuss a medical fact and a relevant GSK product

It is difficult to imagine a product information or description to go hand in hand with a witty story or an engaging piece, especially in BFSI and healthcare categories. BuzzInContent.com speaks to experts on how to create an engaging piece of communication while keeping product information at the heart of it