Content distribution strategy has become mobile-first these days but desktop and tablet audiences are no less important. Content creators and platforms have to deploy specialised skill set for all three channels and cannot ignore tablet users even though they are 1-2% as they are the decision makers

BuzzInContent.com compiles a list of ideas, strategies and methods that can help brands stand out in the maze of content being produced in times where everyone wants to get their share of consumers' love

FCB's content production arm FuelContent India has conceptualised and executed the content initiative that celebrates women who dared to follow their unconventional dreams and show the world that they are physically strong too

On World Oral Health Day, the toothpaste brand launched ‘Hello Sensodyne', a technology innovation that one can launch on Google Assistant on any smartphone and say ‘Hello Sensodyne' to know the symptoms, causes and ways to manage tooth sensitivity

Relying heavily on influencer marketing, the services include shopping recommendations, product review by vertical big shots, launch event live-streaming, constellation contest and other influencer engaging methods

Not all brands understand the right art and science of content distribution. A lot of times, brands end up dumping links on social media, running ill-planned content on mismatched platforms and then hope to generate an optimised return on investment

As Senior Vice-President - Content and Brand Solutions, Narayanan will report to CEO, Neena Dasgupta

Shivaji Dasgupta, the Founder of INEXGRO Brand Advisory, writes about James Bond movies, which are a treasure trove of ‘classical' content marketing and have influenced consumption choices for millions of customers over seven decades

To break the perception that women can't be the ‘bro' in a group, McDowell's No.1 launches a short film in association with Filter Copy

The initiative kicks off with a series of three films ending with call-to-action where every parent receives a set of 26 Letters of Courage on their WhatsApp on giving a missed call. In addition, the brand has especially created an Amazon Alexa skill

Along with TV, the short films will also be available on mobile and laptop on Tata Sky from March 9

Gareth Flood, CMO, Shell Lubricants, shares with BuzzInContent.com how video content improves customers' operations and livelihoods rather than just talking about products

Launches Alcohowl, the first in a series of new IPs. Alcohowl will be present at two levels, as a digital platform creating custom content for consumers in the form of an e-magazine and branded videos and as an on-ground experiential platform providing curated experiences through special events and activities

It is imperative to create branded content that doesn't portray the brand in the face of the consumers but it should also not be the case where it gets lost in the narrative. BuzzInContent.com explores the right balance of creating branded content that doesn't look like ads, and remains unique to the brand and compelling to the target audience

When a brand talks about the success of a content piece, it mentions the number of views, impressions and altogether the virality aspect of the initiative. But should virality of content be the ultimate goal for brands' content marketing efforts? BuzzInContent.com explores

Bagchi joins the organisation from Quasar Media, a WPP/Group M agency

Shivaji Dasgupta, Founder of INEXGRO Brand Advisory, writes how Air India's famed booklet ‘Foolishly Yours' can be a training manual for content creators

The service will help brands and agencies to cater to the interest of the audience in tier II and III cities, and rural markets