The research highlighted insights from reasons for doing social selling, to the source of content, to belief on the system, to choices of learning

Wins ‘Best Investigative Film' of the year award for its documentary Amoli

He joins ex-Lowe Arun Iyer's agency from United Breweries where he was Head of Digital Marketing

The idea of the initiative is to break the barriers of body shaming and to motivate women to be comfortable in their own skin

FCB India was a close No. 2. A total of 17 metals were awarded in the category, where Cheil India fetched two Gold metals for adidas ‘The real Kashmir' and FCB got one Gold and one Silver for Horlicks' ‘Fearless songs'

Created by both the artists, the new song titled ‘How we do it' will be launched by the beverage brand on November 29

The trends are drawn from the winners of the Effective Content Strategy category of this year's international Warc Awards

Headquartered in Mumbai, the studio aims to fill the void of creating entertaining content by using insight-based communication for brands

Garg talks about the beauty brand's content marketing initiatives, the right way to look at content and its Cannes strategy

Based on the theme ‘Elements of Nature', the finalists were instructed to weave in stories using the four elements at Kanan Devan Hills – earth, fire, wind and water. These stories in the form of webisodes will be released every week on Tata Tea Kanan Devan's Youtube channel

In the third edition of the annual event by Future Group's fashion brand, it collaborated with actress Mouni Roy to amplify the campaign #SexyBackSundays on social media

The fashionable audio brand has topped the Sheeko Brandscore this week, garnering more than 23.5 million reach with an estimated media value worth Rs 30-35 lakh

Thrive focuses on increasing the believability of brand storytelling by treating influencers more as customers or talent and not just as media channels. This will make influencer marketing an initiative that impacts the purchase journey than being just an amplification vehicle

BuzzInContent.com brings to you tips and solutions that will help brands stand out with their regional content strategy and win consumers' mind space by producing culturally relevant content for them

Brands realise the importance of local languages and nuances to connect better with customers but still have fenced themselves from putting forward regional content on a larger scale. BuzzInContent.com, in conversation with agencies, brands and content platforms, digs deeper into the challenges that are restraining brands from exploring vernacular enough

Besides the unboxing, viewers can also expect a fun video featuring the cast of Inside Edge Season 2 where the underlying themes and rivalries showcased in the show get revealed

The headphone and mobile accessories manufacturer has taken influencer route to promote Toreto Remix, a charger with bluetooth speaker

With an estimated media spend of just Rs 3 lakh, the campaign has achieved an estimated reach of more than 800k