New ways to pull creative content instantaneously from Adobe Creative Cloud into Marketing Cloud let brands integrate content and data more closely and deliver a seamlessly integrated experience

Nikhil Rastogi, Head Marketing and Digital Acquisition at the bank, talks about consumer passion points: family and friends, travel, sports, food and money and how the bank leverages it in its marketing strategies

Virginia Sharma, Director, Marketing Solutions, India, LinkedIn talks about the importance of being at the right platform with the right context and a clear brand mission and vision attached to the monetisation goals of the company

Joshi was speaking at Content Marketing Summit Asia 2018 on the possible ways in which brands and publishers can collaborate to create epic content. The panel included Rasika Tognatta of Turner, Komal Puri of Schwarzkopf and Samir Bangara of Qyuki

Speaking on Content Marketing Measurement, the Chief Marketing Officer of United Breweries lists three important things that should be kept in mind while approaching content strategies – innovation with scale, relatability and moment marketing

Branded content is the first space the Effectiveness Lab will explore, probing how consumers respond to different content strategies, creative approaches and formats

There were a total of 18 winners across 20 categories from over 100 entries received for the inaugural edition of the awards. Bangalore-based Brave New World Communications ruled with five medals, including Content Marketing Agency of the Year award

Indian marketers are now faced with the challenge of using tools to maximise ROI and gain a strategic edge over competitors. LinkedIn Content Marketing Trends are based on technological advances and driven by the rising class of astute content marketers

In a panel discussion at the Content Marketing Summit, Delhi, on February 15, platform owners discussed subjects like content marketing in the world of multi-channel publishers, can brands become publishers with consistent content and the need and role of

On day one of Content Marketing Summit Asia, Sameer Seth of Dolby Laboratories, Sunay Bhasin of MTR Foods, Anand Dubey of Mahindra Finance and Sakshi Chadha of Payback engage with each other in a panel session on ‘Content Marketing Challenges for Brands

Irani talked about how Nykaa increased its sales through content marketing initiatives, dynamism in the space, trends, her thoughts on the changing consumer behaviour and partnering with external content creators

The Digital Marketing Head of the online insurance company believes content marketing is a long-term play and hence brands under pressure to perform immediately end up doing advertising

Appoints Prachi N Thadhani to lead new vertical that will collaborate with filmmakers and content creators to produce content in the form of web series, short films, special features and cater to the demand across OTT and digital platforms

74% Indian marketers plan to increase their budget this year, says LinkedIn survey

Launched in April 2017, BharatMartimony's content initiative HappyMarriages.com showcases relevant content besides a monthly newsletter

The fashion brand's digital agency Social Kinnect conceptualised and executed the brand's content marketing initiative by creating one lakh registrations on Facebook and fetching over 13 million impressions across digital platforms

The content marketing initiative drove 7.5 lakh users to Brand Factory's site to buy the passes

Chopra talks about various challenges to the content marketing space and how to overcome them. He also shared ixigo's viral content marketing strategy in a conversation with BuzzInContent