The investment round was led by Neoplux (Doosan Group, Korea) and OPPO (China). Existing investors IDG Ventures India, Kalaari Capital, GREE Ventures (Japan) and Summit Media (Philippines) also participated

Brand custodians and representatives from Adobe spoke about how creative agility can be managed without compromising brand consistency to deliver outstanding experiences at a brisk pace across all channels and devices

Pawan Sarda, the Group's Head of Digital, talks about the brand's content play to target the regional markets for its local positioning

Video for Sponsored Content to help marketers and businesses make the most of LinkedIn's targeting and measuring capabilities to effectively reach and engage with the right audience in a quality environment using video

Saxena will be responsible for identifying and building new revenue streams, along with fostering deeper brand relationships

Sheikhawat talks about the UB Group's content marketing focus, strategy to choose content, employee advocacy and the content marketing scenario in India

To launch the brand's new corporate identity, Jack in the Box Worldwide, the digital agency brand of The 120 Media Collective, created a platform to connect like-minded individuals and bring them together to realise their aspirations

BuzzInContent talks to content experts to explore the scope of branded content and content marketing, the strategy of doing both, opportunities attached and the diminishing line of difference between the two

While the ecommerce giant has inspired dads to replace their corporate mugshots with the pictures with their kids, it has published several stories of dads on Flipkart Stories and launched Instagram contest

Based in Mumbai, Gawandi will be responsible for instilling a robust content practice at the agency

ImMature has been created by Sameer Saxena and written by Abhishek Yadav, Nishad Jhaveri and Suprith Kundar, and directed by Prem Mistry. ImMature is a five-episode coming-of-age story about the first adventures in a young man's life

The furniture e-tailer, which also has an offline presence, is moving its focus from capital-intensive TV advertising to low-cost content marketing to reach out to consumers and plans to invest in a web series

Instead of directly selling the brand to consumers, Prega News thought of creating awareness around pregnant working women and their plight during and after the pregnancy and how colleagues can be supportive during these tough times

Rawat talks about Zoomcar's aggressive plan on content marketing and shares his viewpoints on how can brands make most of the ROI through content

Launched in 2015, Flipkart Stories produce engaging stories of people and places along with latest updates on lifestyle, technology space, etc., helping the brand build consumer engagement, trust and thus leads

Tripathi will work to implement marketing strategies, and analyse trends and results to determine annual unit and gross-profit plans

Brave New World wins three awards including a Gold AME for its content marketing campaigns done for Myntra's brand Roadsters. ADK Fortune won Silver for Prega News' content initiative #YourSecondHome

The India Influence Report 2018-Influencer Insights Edition (IIE) says 80% social media influencers feel Instagram will grow the fastest this year, much ahead of Twitter and Facebook