The brand roped in influencers like Surbhi Sharma, Nimisha Arora, Rashmi Thakur, Varsha Balani, among others

It has earmarked US$ 750 million for its global expansion. Other than India, the company has expanded into key overseas markets such as Brazil, Australia, the UK, Germany, Mexico

The influencer campaign has not only helped the NGO in raising funds and increased awareness, but it has also helped brands in getting the right kind of recognition and appreciation from the public for their active participation in a social cause

Nagarajan spoke about the evolution of the content and creator industry and how creators will be able to monetise their content without relying on algorithms of apps

BuzzInContent analyses India's major crypto brand's content strategy to engage with consumers even when uncertainties loom over the world of crypto

This decision will reduce the burden on brands and influencers and will encourage greater compliance from all parties

The vegan beauty and personal care brand launched its new range of skincare products through influencer marketing campaign

The campaign created by BBDO India, asks the question, “If men can share the load equally with other men, why are they not doing it with their wives?”

The media company has created the track for the chocolate brand Cadbury 5 Star

The restaurant has rolled out the #DateAWrap campaign for their limited-edition signature wraps for the Valentine season

The contest launched by the app will be open for creators and users to participate across India from February 15- March 15

The invite-only program aims at partnering with the next generation of female content creators, based on their ideas, purpose and expertise

Conceptualised by dezerv. and Light@27, a creative agency founded by stand-up comic and actor Gursimran Khamba, the campaign comprises of two films

Tanmay Bhat, Kubbra Sait, Rohan Joshi, Raftaar, Awez Darbar among other popular influencers are part of the three short-film content for the online video game

The new track brings together popular Indian musicians Guru Randhawa, Anirudh Ravichander, Dee MC to inspire GenZ to embrace their authentic selves

Jha will be responsible for driving Lintas C:EX Entertainment's content output through the lens of an entertainment expert and providing strategic direction to the team

This comes a few days after Mishra stepped down from his position citing ‘personal reasons and harassment by an ex-employee'

In the last 2 to 3 years, several brands have started coming up with campaigns that motivate consumers to become content creators or take up content creation more seriously. BuzzInContent.com explores how this strategy benefits brands