Brands will be able to evaluate what type of content works best for them; images or video, short-form or long-form, listicle or standard editorial and much more
By BuzzInContent Bureau | September 09, 2019The campaign has been launched to raise awareness around six new colours of its iconic motorcycle, the Bullet 350
By BuzzInContent Bureau | September 09, 2019Leo Burnett won a Bronze for the campaign ‘Jeep Democracy' in the Branded Content medium at the awards
By BuzzInContent Bureau | September 06, 2019Ranjit Nair, CEO and Founder of Germin8 Solutions, writes that to evaluate content reach and success, one has to define goals, set KPIs for them, and then measure and track the KPI
By BuzzInContent Bureau | September 06, 2019To promote its latest smartphone Oppo Reno2, Oppo India has partnered with Instagram to launch ‘Challenge Yourself' initiative that dares GenZ and millennials to visually imagine the unthinkable with the Oppo Reno2
By BuzzInContent Bureau | September 05, 2019The initiative conceptualised and executed by Carat media urges consumers to support women during their early days of motherhood and builds awareness around products that help mothers during breastfeeding days
By BuzzInContent Bureau | September 04, 2019Outbrain will provide marketers with solutions to scale their native strategy, programmatically
By BuzzInContent Bureau | September 04, 2019The initiative is conceptualised and executed by Blink Digital. The brand, with curated educational videos for common diseases, busts healthcare myths and shares the science behind GSK brands. Each film will discuss a medical fact and a relevant GSK product
By BuzzInContent Bureau | September 04, 2019It is difficult to imagine a product information or description to go hand in hand with a witty story or an engaging piece, especially in BFSI and healthcare categories. BuzzInContent.com speaks to experts on how to create an engaging piece of communication while keeping product information at the heart of it
By Akanksha Nagar | September 03, 2019The social campaign looks to a crowd-sourced original thoughtful verse on self-discoveries from the audience and fans. The film is shot by the creative team of Word of Mouth Media and co-written by filmmaker and poet Vineet Panchhi with Kapil Sharma, Head of Communications at Ford India
By BuzzInContent Bureau | September 02, 2019Marathi music composer and singer Avadhoot Gupte has collaborated with the brand for the initiative. People across India have been asked to contribute towards the lyrics of the aarti, which will be composed by the musician this week
By BuzzInContent Bureau | September 02, 2019On Women's Equality Day, the personal care brand collaborated with Sait to talk about gender equality, which is also a part of the brand's larger on-going campaign #AbSamjhautaNahin
By BuzzInContent Bureau | August 28, 2019Shiraz Khan, Founder of Spicetree Design Agency, writes about how IoT devices provide content marketers with massive volumes of data that offer multiple benefits
By BuzzInContent Bureau | August 28, 2019In a conversation with BuzzInContent.com, Sameer Saxena, Director Marketing, Legrand (Group) India, talks about the brand's philosophy when it chooses the content marketing route
By Shradha Mishra | August 26, 2019This season's focus is on the beauty of relationships, and how it makes a home what it is. This season, the celebrities come from different parts of the country and different walks of life; and this diversity gets reflected in how they envision and build their home
By BuzzInContent Bureau | August 26, 2019A full service creative and social media agency taking on international agencies to win clients might sound too far-fetched but this story of a creative startup carving its space among the biggies is actually rolling out. Saurabh Pacheriwal and Anushree Pacheriwal, founders of Gemius, share their journey and growth strategy with BuzzInContent.com
By BuzzInContent Bureau | August 23, 2019The campaign has influencers from all walks of life sharing their ‘Find My Kind' stories driving conversation about the path they have chosen and the relationship they seek. The engagement through influencers fetched the brand over five million impressions
By BuzzInContent Bureau | August 21, 2019Investing over 95% of its digital spends in content, the yogurt manufacturer driving its expansion through content marketing and rarely seen in mainstream advertising. The CMO shares the company's strategy with BuzzInContent.com
By Akanksha Nagar | August 21, 2019