Rising Star Awards 2023– Winners

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Hamsini Shivakumar and Prabhjot Singh Gambhir of Leapfrog Strategy Consulting write about how brands can partner with stand-up comedians to create more innovative and original branded content as well as user generated content

By Hamsini Shivakumar | January 30, 2023
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The campaign talks about real-life stories of how individuals have transformed their lives and managed their health by walking 10,000 steps and thereby leaving behind unhealthy habits

By BuzzInContent Bureau | January 27, 2023
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A look at how brands across categories celebrated India's 74th Republic Day

By BuzzInContent Bureau | January 27, 2023
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With the ‘Smytten Stars' program, the brand aims to create a community of top-notch content creators who get early access to the latest trends and try newly launched products

By BuzzInContent Bureau | January 25, 2023
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Padmanabhan, President - Investments, Trading, and Partnerships, GroupM – India, spoke to BuzzInContent.com on the back of the launch of ‘Jai Ho! Bharat Ki Anant Yatra' - GroupM's Motion Content Group's new IP in partnership with Google and Meta

By Nisha Qureshi | January 25, 2023
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Fanory enables creators to monetise their craft on their terms through their community of fans, thereby turning them into micro-entrepreneurs

By BuzzInContent Bureau | January 25, 2023
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The new anthem is engineered to let people bring the best energy to their house parties in 2023 – letting them be their own bartender as well as their own DJ

By BuzzInContent Bureau | January 25, 2023
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Created and conceptualised by Dabur Amla and Schbang, the campaign #StrongHairStrongerYou shines light on the societal labelling of women based on their hairstyle

By BuzzInContent Bureau | January 25, 2023
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Anushree Jain, Co-founder of SocialTag, shares the key changes which will be seen in the influencer marketing space, including how creators will themselves become brands

By BuzzInContent Bureau | January 24, 2023
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The new division is being led by influence marketer Sangya Lakhanpal

By BuzzInContent Bureau | January 24, 2023
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The agency facilitated two Indian travel influencers – Aakash Malhotra and Larissa D'sa - who travelled and explored the diverse landscapes of Utah and showcased the same through a series of aesthetic deliverables on Instagram

By BuzzInContent Bureau | January 24, 2023
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The web series aims to depict the content creators' quest for social media following

By BuzzInContent Bureau | January 23, 2023
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The culmination episode of the three-month long initiative premiered on January 20

By BuzzInContent Bureau | January 23, 2023
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Speaking to BuzzInContent.com, several members from the influencer marketing fraternity pointed out that while the new guidelines rolled out by the Department of Consumer Affairs can bring around more transparency, a few categories of influencers might feel restricted and face the brunt of penalties irrationally

By BuzzInContent Bureau | January 23, 2023
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The initiative shows Radhika Sharma and Ankita Kumar experiencing unexplored destinations in Gauteng, Mpumalanga and KwaZulu-Natal

By BuzzInContent Bureau | January 20, 2023
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With the clientele group constituting global agencies and a plethora of brands, the B2B tech SaaS platform for influencer marketing aims to break even by the end of January and cross the $1.5 million mark by February

By Shreya Negi | January 20, 2023
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Written by Gulzar and sung by Armaan Malik, the anthem opens with the brand's promise of ‘Nick for Kids, Kids for Nick', reiterating that as a franchise Nickelodeon has kids at the heart of all that it does

By BuzzInContent Bureau | January 20, 2023
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The show, co-powered by SUGAR Cosmetics and Sterling Reserve, coming-of-age drama of a man-child who refuses to grow up, and doesn't want his closest friend to grow up either

By BuzzInContent Bureau | January 19, 2023
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