Once the lockdown is over and business is back to usual, brands will get aggressive on the marketing front. Content marketing will play an important role in garnering immediate sales to maintain cash flow

The #DisinfectToProtect campaign was launched with a film featuring prominent faces including Kareena Kapoor Khan, Saif Ali Khan, Ganesh Venktataram, Nisha Venktataram, Twinkle Khanna, Ritesh Deshmukh and Genelia D'Souza, urging people to stay at home and relaying important messages to the audience

BuzzInContent.com caught up with the agency and brand to talk about the idea and the execution of the content initiative that has crossed 30,000 and three lakh views on Facebook and Instagram, respectively

This fictional Hindi series aims to help audiences in B30 cities and beyond to participate in capital markets for their wealth creation goals through investing decisively in mutual funds and SIPs

The brand has collaborated with influencers such as comedians, dancers, musicians and Instagrammers to take up the fun challenges and ask their followers to do the same to win hampers and grocery vouchers

The campaign spreads hope, faith and love in its musical initiative against the coronavirus

21 campaigns have been shortlisted in the Effective Content Strategy category, which rewards content strategies that can demonstrate a business outcome

The service offers short-format content, movies, TV shows and short films across genres in more than 15 languages such as Hindi, English, Bhojpuri, Punjabi, Telugu, Tamil, Kannada, Malayalam, Bengali, Gujarati

Maggi will bring forth the most popular recipes from across the country, under three areas of ‘made easy', ‘made with a twist' and ‘made healthier'

Approved podcasters can directly list audio shows to the JioSaavn platform, gaining access to more than 100 million engaged users

With a surge in online searches for ‘DIY haircuts', BBlunt introduces a challenge to grow your hair, roping in experts to share hacks and tips to maintain the look. The campaign is executed by the brand's digital agency Schbang

Tiger Shroff posted his fitness and exercise video on Instagram and asked his followers to share their fitness plan on social media, tagging Asics and #StayFitStayStrong. The brand garnered more than 28 million views and massive UGC as part of the campaign

Myntra has partnered with over 350 influencers and brands to deliver over 2,500 content pieces and will add 50 new pieces of content every day. Everything is shoppable on the feed and Myntra Studio will seamlessly close the loop, from inspiration to commerce

Bhanja, CEO, Consumer Products, Pidilite Industries, tells BuzzInContent.com how the brand is always on the lookout for collaborations to create meaningful content. He explains why any content strategy has to be closely knitted to the brand's strategy and strongly anchored in the business with community owners and champions to remain relevant

The series aims to make viewers recognise many deep-rooted beliefs and biases one may suffer from while taking a decision of any kind—be it shopping choices, complex relationship issues or investment decisions

The anthem is conceptualised by Big Bang Music and Kwan along with upGrad to drive the productive habit of learning from home during the quarantine

Content marketing experts suggest a few content marketing trends that are helping brands engage with consumers during Covid-19 crisis

The brand links the video with the brand message of #SavourThePause when everyone's life has been paused during the unprecedented times like these