Conceptualised by 22feet Tribal Worldwide, the campaign beat saw Mukhate celebrate his excitement of watching Sharma on Netflix, in his signature style, which takes small snippets from seemingly unassuming moments, and remixes them into bops that become unforgettable

Cricketers Virat Kohli, AB De Villiers, others reveal how IPL changed their lives

When a woman is rescued from sex trafficking, often families refuse to accept them back because of social stigma and the fear of being shunned by society. ‘The Lost Daughters' draws attention to this issue that plagues millions of such women in the country

The brand has chosen two influencers who belong to different demographics, helping the brand to amplify the message as widely as possible

With the Creators Arena, the brand aimed at creating a disruptive and unique experience around N-Line to appeal to the youth, making it a hip and cool brand to be associated with

The campaign aims at creating awareness and engaging consumers about the uniqueness of the burgers

Murdia was earlier serving as the Vice-President of Marketing at Zeel

The agency started working with Skillshare in 2021 and now it will be in charge of ideating and delivering campaigns for all digital platforms and touchpoints to reach the right target audience

DamnFam, a group of content creators was onboarded for the campaign, designed to showcase the winter wonders of the country

As part of its content marketing efforts, Angel One has initiated key campaigns such as #ShagunKeShares, #EkNayiShuruaat and #BudgetKaMatlab to attract first-time investors and traders from Tier-2 and Tier-3 cities

Hamsini Shivakumar and Kanika Yadav of Leapfrog Strategy Consulting, write while discussions of patriotism cannot escape the use of abstract values of bravery, courage and the like, it is important to anchor these values in something tangible that is connected to the category and product that the brand is best known for, within one's content

The campaign used Instagram reels to pay homage to some of the timeless ‘boss' moments and ‘boss' people from the Indian film industry

Even if a start-up has inherited wealth to spend on large scale ad campaigns, having a fool-proof content strategy in place will only facilitate the marketing job. Experts from start-ups and digital agencies share tips on how one can go about creating an optimised content marketing strategy

With the increase in the subscription content space, the knowledge sharing platform had announced new features for the creators to have a sustainable income through subscriptions

The new season puts special focus on homes with a personal touch and how each celebrity unwinds and re-connects in their personal haven away from the public eye

In a conversation with BestMediaInfo.com, some content creators and agencies said that the SVOD-model will boost the creator economy in India while others have raised apprehensions

Out of the posts upheld, 80% of influencers withdrew their posts

The content company promises to remain dedicated to creating stories centring on female characters