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Instead of promoting their products, Weikfield attempts to change society's perception about mothers and shows that they are not limited to their culinary skills. Apart from a host of micro-influencers, the brand has collaborated with actress Sameera Reddy for the campaign

By BuzzInContent Bureau | May 17, 2021
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Man's Life aims to create space for a one-stop lifestyle destination for men, where advertisers have the dual benefit of editorial content and engagement. Starting with a video-first content approach, it plans IPs across entertainment, sports, lifestyle and auto content and will venture into podcasts too

By Akanksha Nagar | May 13, 2021
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Expects to acquire at least 300-500 new brands in the next 12 months

By BuzzInContent Bureau | May 12, 2021
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Mediabrands and its clients will gain access to Vice Media's production teams, creators, and talent without committing to any media spend, ad buy or content placement on their media properties

By BuzzInContent Bureau | May 12, 2021
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The Mother's Day content themes this year kept in mind the pandemic situation and how mothers have stood as strong pillars not just at home but also as Covid warriors

By BuzzInContent Bureau | May 10, 2021
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What's Your Problem, a Wondrlab company, has conceptualised the video series

By BuzzInContent Bureau | May 07, 2021
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Marico Limited's Livon has launched a campaign to bring some cheer into people's lives in such difficult times. Taking on board actress Mithila Palkar, the brand has asked users to share videos of their #LivonHairDance Moves, which are being featured on Livon's page

By BuzzInContent Bureau | May 07, 2021
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Curates Unwind with Taj, an exquisitely picked selection of the finest of classical music

By BuzzInContent Bureau | May 06, 2021
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New-age video content creators Ganesh Vanare and Anunay Sood capture their experiences across Kurseong, the land of white orchids in Darjeeling, and Sandakphu, the highest peak in West Bengal, through the Oppo phone as part of the ‘Life Unscene' campaign

By BuzzInContent Bureau | May 05, 2021
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BuzzInContent caught with Sharma, Marketing Director, Blued India, the world's largest gay dating social media app, to discuss how content is helping the brand break stereotypes and normalise conversations around the LGBTQ community in India

By Akansha Srivastava | May 05, 2021
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Children are often featured in their parents' influencer marketing campaigns. But now they are becoming influencers themselves. BuzzInContent.com spoke to some influencer agencies to understand what goes behind these campaigns

By Benita Chacko | May 04, 2021
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In the second episode of BuzzInContent's monthly IP, Hamsini Shivakumar, Semiotician, Leapfrog Strategy Consulting, Savita Pai, Chief Digital and Media Officer, Diageo India, Sajni Masturlal, Head of Content, Wakefit and Karthik Nagarajan, Chief Content Officer, Wavemaker India and Head of Content, GroupM India talk about the nuances of creating content that is culturally relevant

By BuzzInContent Bureau | May 03, 2021
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The Founder of Leapfrog Strategy Consulting writes that given the times we are living in, if brands start relevant and wide-reaching conversations to grow awareness around mental well-being, they could make a dent in the social handling of the issue and, of course, be remembered fondly as changemakers by consumers

By Hamsini Shivakumar | May 03, 2021
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The heartening story is expected to bring about some hope, positivity, faith and a few smiles as the country is going through unprecedented challenges

By BuzzInContent Bureau | May 03, 2021
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Podcash, a marketplace for podcasters, advertisers and guests, aims to create an all-in-one data-driven marketplace that eases podcast discovery and promotes the growth of the podcasters by connecting them to the right collaborators and advertisers

By BuzzInContent Bureau | April 30, 2021
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In an over three-minute video titled, ‘If your bra were an aunty', Singh highlights various issues women face with their ‘conservative' bra and how Nykd by Nykaa can solve them all. Despite its length, the uniqueness and the humorous quotient makes you watch till the end

By BuzzInContent Bureau | April 30, 2021
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The campaign #CoolHaiMeriMaa reiterates that a mother's confidence in a child helps the child to progress and succeed in life. The initiative appreciates their will of standing tall and smiling for their children and guiding them in the toughest of tough situations

By BuzzInContent Bureau | April 29, 2021
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The influencers will invoke nostalgia and revive childhood memories during lockdown 2.0 by using Rasna as an ingredient to make multiple recipes

By BuzzInContent Bureau | April 28, 2021
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