As per the survey, the FMCG category was the highest spender with over 62% increase in their influencer marketing spending as they focussed more on stay-at-home consumers

The video was ideated and produced in partnership with Spring Marketing Capital and has already garnered 100k views on its branded content channel ‘Home Time' within two days of the launch

The brand collaborated with multiple chefs and connoisseurs to celebrate its 134th Anniversary on Christmas

The first episode of the series is now streaming on YouTube

The program intends to support musicians to make their dreams a reality

Hamsini Shivakumar and Kanika Yadav of Leapfrog Strategy Consulting to analyse the BuzzInContent Awards 2021 winning content-driven campaigns over the course of the next few weeks. This time around, they have handpicked winning content pieces by Columbia Pacific Communities to analyse them through the lens of culture

The agency will extend strategic and brand partnerships, content strategy and digital presence for their roster

With the theme of ‘Meri City Mera Music' it aims to bring back the spotlight on the lost glory of India's diverse folk music

The acquisition is an extension of a successful partnership with Momspresso for content, influencer engagement and commerce

Premiering on December 24th, 2021, the documentary will provide an overview of the textile manufacturer's factory

Setia, VP and Business Head, Social Commerce, Myntra, talks about the evolving creators' economy and how this is on the right track

The brand came up with pick-up lines that people used during the pandemic

Hamsini Shivakumar and Kanika Yadav of Leapfrog Strategy Consulting write how marketers could place integrated marketing communication, immersive experiences and branded content on a spectrum of initiatives to garner greater consumer attention and deeper consumer engagement with their brand

Marketers often tend to spend around 80% on content creation and remaining 20% on distribution. Not only is this ratio unjustifiable at times, experts tell BuzzInContent how this can impact the reach and engagement

The second edition of BuzzInContent Awards, presented by MTV and powered by News Nation, announces 66 winners across 27 categories

The group is also looking at closing out acquisitions in the beauty and personal care space covering all categories, says Darpan Sanghvi, Group Founder and CEO, Good Glamm Group. BuzzInContent.com catches up with both Sanghvi and Malini Agarwal, Founder, MissMalini, to understand what new and better offerings this acquisition will bring on the table and to discuss the future of content-to-commerce

Laalit Lobo, VP of Marketing, Bombay Shaving Company, Ashish Bajaj, Head of Marketing, Partnerships and PR, MediBuddy, Deep Bajaj, CEO & Co-Founder, Sirona, Shreyas Shevade, Head of Creative and Content, upGrad, and Sandeep Balan, Partner, Branded Content, Spring Marketing Capital were speaking on day three of BuzzInContent Conversations

As part of the collaboration, the band has also released a new song, ‘Udaan'