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The fashion brand's digital agency Social Kinnect conceptualised and executed the brand's content marketing initiative by creating one lakh registrations on Facebook and fetching over 13 million impressions across digital platforms

By BuzzInContent Bureau | February 12, 2018
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Chopra talks about various challenges to the content marketing space and how to overcome them. He also shared ixigo's viral content marketing strategy in a conversation with BuzzInContent

By Akansha Srivastava | February 11, 2018
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No Diageo brand has ever before got on board an external content creator in India for its content marketing initiatives. So how has the partnership with East India Comedy helped Captain Morgan grow the brand's affinity? BuzzInContent finds out

By Akansha Srivastava | February 11, 2018
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Vyom Charaya, Director Brand Solutions, The Viral Fever, lists the essentials for brands with reducing attention spans of audiences and increasing content consumption options

By Vyom Charaya | February 11, 2018
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No technology company can ever offer a client the same value as we do, Kumar told BestMediaInfo in an interview. He said India was the only country where every media was growing and focus on digital doesn't mean traditional media is being left

By BuzzInContent Bureau | January 31, 2018
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Co-Created by Happy mcgarrybowen and executed in collaboration with Isobar, SKREEM, and Greenroom, the #7HourMarathon campaign emphasises on the importance of sleep and connects it to the brand's philosophy

By BuzzInContent Bureau | January 31, 2018
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Adds new content categories such as Health and Fitness, Beauty and Fashion, Travel and Living, Recipes and Careers

By BuzzInContent Bureau | January 31, 2018
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The final deadline to enter the awards is January 15, 2018. The 2018 edition of the awards is accepting entries across 20 categories

By BuzzInContent Bureau | January 29, 2018
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The bank aims to galvanize change around key sustainability challenges such as plastic pollution, food waste, social inequality, fast fashion and ageing by sparking conversations about edible packaging solutions, upcycling, sustainable fashion, etc.

By BuzzInContent Bureau | September 26, 2019
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The local in-app campaign showcases India as a key global travel destination by inviting TikTok users to share their travel moments with the world

By BuzzInContent Bureau | June 25, 2019
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World Nutella Day is celebrated on February 5 every year. Last year on this day, social media was abuzz with content around the brand with over 6.5 million mentions

By BuzzInContent Bureau | February 07, 2020
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In a conversation with BuzzInContent.com, MVS Murthy, Head of Marketing and Digital Communications, says voice content is likely to overtake video in the coming years

By Akanksha Nagar | January 27, 2020
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The series tracks the fitness journeys of some of the country's fittest CXOs as they shed light on how running affects their businesses

By BuzzInContent Bureau | January 21, 2020
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The anthem has been launched to build excitement for the next races among its audience and strengthen its fan base

By BuzzInContent Bureau | January 16, 2020
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It will enable brands to leverage data better for creating snackable video content

By BuzzInContent Bureau | January 10, 2020
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The video features Ford Endeavour as the vehicle of choice and a worthy enabler of discoveries for those who dare to charter their unique routes

By BuzzInContent Bureau | January 08, 2020
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Launched in association with Qoruz, the tool will analyse the influencers' content, the engagement value that they create and their follower-base

By BuzzInContent Bureau | January 07, 2020
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In an estimated media value of Rs 25-30 lakh, the brand garnered a reach of more than 26.5 million

By BuzzInContent Bureau | December 30, 2019
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