ScoopWhoop is the fourth big buyout for the group after The Moms Co, BabyChakra and content and commerce platform POPxo, which it acquired last year
By BuzzInContent Bureau | October 21, 2021Hamsini Shivakumar and Kanika Yadav of Leapfrog Strategy Consulting take a look at the content that constitutes Spotify Podcasts by brands such as FinShots, Bumble, BloombergQuint, etc., to explain how podcasts can be used to build brand affinity
By Hamsini Shivakumar | October 20, 2021These days, brands are often seen dumping branded content after developing enough awareness in the market. In this backdrop, BuzzInContent tries to find out if branded content strategy is losing relevance or still in the game
By Akanksha Nagar | October 19, 2021The series named 'India's No. 1 Zaayke with Chef Kunal Kapur' and ‘India's No. 1 Swaad Health Anusaar with Chef Pankaj Bhadouria' will run throughout the year, highlighting various themes such as regional, festive and seasonal cuisines
By BuzzInContent Bureau | October 19, 2021This Global Handwashing Day, Lifebuoy brought together Education Ministry officials, handwashing ambassador Kajol and Chairman and MD of Hindustan Unilever Sanjiv Mehta to launch a specially curated alphabet book by Ruskin Bond
By BuzzInContent Bureau | October 18, 2021As part of the #LetRashmiRun campaign, Zee5 roped in nine influencers for nine days of Navaratri, where each influencer posted an Instagram reel about their journey, and how they support Rashmi in her fight against gender testing. #LetRashmiRun roped in Beer Biceps (Ranveer Allahbadia) for a podcast on the issue
By BuzzInContent Bureau | October 18, 2021Dabur will provide dry ration and other essentials to 23 families of honey collectors in the Sundarbans whose livelihoods were impacted due to multiple cyclones and massive floods over the past few months
By BuzzInContent Bureau | October 18, 2021Contestants can share recipes on their Instagram and Facebook pages with the #MaiBhiBonnChef hashtag between October 11 and 20
By BuzzInContent Bureau | October 18, 2021The day-long campaign brings together experts and creates social media campaigns to raise awareness on the importance of personal hygiene and cleanliness
By BuzzInContent Bureau | October 18, 2021Brings India its first dedicated destination for pop-culture driven live streaming commerce; plans to launch in international markets soon
By BuzzInContent Bureau | October 14, 2021CoinDCX aims to educate prospective investors and traders about the crypto space and brings it one step closer to its ultimate goal of onboarding 50 million Indians into crypto
By BuzzInContent Bureau | October 14, 2021While some say brands can have their own set of metrics to keep the brand ethos in check, if not universally agreed-upon metric, others say one does not need to have a hawk-eye on the measurement
By Akanksha Nagar | October 14, 2021Oyo wanted a pan-India reach and the ability to tap into its target audience, i.e. youth between the ages of 20 and 34
By BuzzInContent Bureau | October 13, 2021Hamsini Shivakumar and Kanika Yadav of Leapfrog Strategy Consulting suggest how brands can take a position in the cultural space of festivals through branded content
By Hamsini Shivakumar | October 13, 2021Content marketers discuss various tools and trends brands must follow, and how they should align marketing teams and agencies internally to make it easier to provide a seamless content experience
By Akansha Srivastava | October 12, 2021During Durgotsav, the platform will stream pujo special shows and movies every Friday this October along with TV shows like Mithai, Amader Ei Poth Jodi na Sesh Hoy, Aparajita Apu, Dadagiri (Season 9) and Uma
By BuzzInContent Bureau | October 12, 2021The music video spreads a positive message by depicting the small joys in life and how, sometimes, all one needs is a simple journey to discover themselves
By BuzzInContent Bureau | October 11, 2021The message of the campaign is that every act of goodness makes us truly beautiful
By BuzzInContent Bureau | October 11, 2021