The objective behind the initiative is to be identified as a brand that cares for its customers by going an extra mile to address their worries

Dettol brought on board a few mom influencers who created a buzz around the brand's #CleanIsNotGermFree movement to be executed today, December 16, 2019

The fashion brand rarely does influencer marketing. For the first time in the last one year, the brand's #Standout contest has taken its influencers game at a mass level, reaching 13 million audiences on Instagram

National influencers reached 20 million, regional influencers reached over 50 million, TikTok influencers connected over 80 million audiences in 12 days

The influencer activity has garnered more than 5.5 million reach in an estimated media value of Rs 15 lakh

It is seen that celebrities have been tagging the music label for their music and film releases while giving buoyancy to T-Series' following on Instagram

In the web series, the celebrities let audiences into their beautiful homes and showcased their favourite corners. For season 3, the brand wanted to encourage binge-watching on YouTube

A series of letters were released on the Instagram handle and the users had to comment with songs starting from that letter, dedicating it to the food menu on McDonald's

Touted as the world's first digital fashion influencer talent hunt, the show is co-curated in association with Zoom Studio and Banijay India

In a freewheeling conversation with BuzzInContent.com, Diageo India's Content, Influencer Marketing and Brand Advocacy Head Khushboo Benani talks about the content strategy of Diageo's brands

The research highlighted insights from reasons for doing social selling, to the source of content, to belief on the system, to choices of learning

Wins ‘Best Investigative Film' of the year award for its documentary Amoli

He joins ex-Lowe Arun Iyer's agency from United Breweries where he was Head of Digital Marketing

The idea of the initiative is to break the barriers of body shaming and to motivate women to be comfortable in their own skin

FCB India was a close No. 2. A total of 17 metals were awarded in the category, where Cheil India fetched two Gold metals for adidas ‘The real Kashmir' and FCB got one Gold and one Silver for Horlicks' ‘Fearless songs'

Created by both the artists, the new song titled ‘How we do it' will be launched by the beverage brand on November 29

The trends are drawn from the winners of the Effective Content Strategy category of this year's international Warc Awards

Headquartered in Mumbai, the studio aims to fill the void of creating entertaining content by using insight-based communication for brands