Thakker was earlier with Universal Music Group. This will be his second stint at TVF (The Viral Fever)

The Founder, Leapfrog Strategy Consulting, says there is almost a white space when it comes to branded content which furthers the cause of eco-friendly, cruelty-free, sustainable and zero waste consumption in India. Unilever's entry into this space – even if at a global level – is a sign of a growing clientele for such products

As part of Levi's year-long digital initiative #IShapeMyWorld, independent journalist Faye D'Souza shares her story and inspires many others to challenge the rules set by society

As part of brand integration, in each weekly webisode, Chef Anahita digs into her fridge and picks out one Goeld frozen food to create mouth-watering and wholesome dishes

Traveller, photographer and videographer Anunay Sood and travel and lifestyle photographer Ganesh Vanare will explore Kurseong, in Darjeeling, and Sandakphu, the highest peak in West Bengal, and capture their experience through the lens of Oppo Reno5 Pro 5G

Ruskin Bond professes the importance of community living for senior citizens, and the need to be in a community such as The Virtuoso Club and Serviced Residences, which fosters positivity, active living and a socially engaging lifestyle

The sportswear brand will launch 20 films in a phased manner, including that of Ranveer Singh, Hima Das, Beyoncé, Paul Pogba, Mo Salah and Siya Kolisi. Their stories will be brought to life through rare, home footage of some authentic stories in sports culture around the world

The series follows travel influencers Abhishek Vaid and Chaitrali Ghodke as they travel through South India in search of musical inspiration, using Harman Professional's audio solutions to produce the show on the road

Produced by TheVibe Studios, this show shows four biking legends quench their thirst for wanderlust and undertake a journey to the easternmost part of India, Arunachal Pradesh, to experience the country's first break of dawn

The Founder of Leapfrog Strategy Consulting writes that CarDekho's example is a lesson in how brands can bring synergy between branded content and ads. Just because the two formats serve different requirements and may be used to address different segments, it doesn't mean they need to differ in how they build the brand

It is rare for an influencer to bear their vulnerabilities to their audience and it is exactly this attribute of Kapila that makes the post more relatable. The video stands out for its authenticity and relatability

The engine puts the power of artificial intelligence-led copy-creation in the hands of every Creative across dentsu

In the launch video, Mr Nags briefly talks about RCB and its players, who will change their style both on and off the field, while announcing Myntra's role in taking the fashion quotient of the team up a notch

The content format gives brands an opportunity to engage with the celebrities' audience and build brand affinity

BuzzInContent.com caught up with online gaming platforms and content creators to discuss the importance of content marketing and how to implement the medium to grab the attention of gaming lovers

Sania Mirza, Abhinav Bindra, Sunil Chhetri, Robin Uthappa and Cheteshwar Pujara will share their stories of mental health struggles and advocate for better mental health in the talk show ‘Mind Matters'

Premiered on March 15, the series garnered 38.4 million viewership with episode 2 and 3 trending at #1 on YouTube for two days. Unacademy's user journey is shown through Lata, a NEET-UG aspirant who, with the help of Nishant, is introduced to the app. The app's new features like live polls and gamified quizzes have been seamlessly woven into the narrative

In the new ixigo #TrainKaSwad campaign, he will share glimpses of his journey through reels, videos and images and educating travellers on how train travel has changed post-Covid. He will explore hidden and authentic food vendors in beautiful domestic leisure destinations