Having a celebrity's face also helps marketers develop a perspective and connect with customers, cutting through the clutter, Ramprasad told BuzzInContent.com

Starting December 7, the four-part original weekly series is a part of Whisper's ongoing #MeriLifeMereRules campaign that aims at encouraging audiences to stand up for what they believe in and to live life by their own rules

The video content highlights the way modern lifestyle hinders the way we sleep, keeps brand integration subtle while keeping the focus firmly on educating customers about the value proposition of a traditionally touch-and-feel category

Users say the social networking giant is pushing videos on their timeline at the cost of updates from friends. The company, however, says the platform reflects what you follow, what you like and what you share.

In an interview with BuzzInContent.com, the Country Head of Dentsu Story Lab says branded content will transcend from branded videos and sponsorships to brand-owned intellectual properties with a longer shelf value. He feels that measuring the success of content based on views is not the right yardstick

The online platform for women aims to strengthen its reach and engagement by addressing new audience groups

Last year, the brand had launched its first video educating people not to film intimate moments in mobile phones. With #ShutThePhoneUp 2.0, the brand bursts the bubble surrounding data security

This partnership will offer content services for brands specifically on and for social media

The initiative is part of ‘The Dharavi Project', a hip-hop afterschool backed by Qyuki Digital and Universal Music

The initiative was launched as a digital campaign to introduce Engage pocket perfumes titled ‘Pocketful O' Stories' to celebrate the unexpected moments of love and playful romance. The campaign received 11,200 entries/comments and over 6,000 stories

With this content initiative, the brand unfolded untold stories of acclaimed riders who had a strong foothold in the community to help the brand launch its latest engine oil Power1 Cruise

The platform partners with Indian media brands who will create made-for-mobile publisher stories and TV-like shows for Snapchat, across multiple genres

As content marketing becomes need of the hour for marketers in a digital era, print in India is already providing much more effective solutions to brands. The medium is playing to its strengths that include trust, credibility and deep reach to deliver results. In a series of articles, BuzzInContent.com explores various facets of content marketing in print

In an interview with BuzzInContent.com, Banerjee talks about the growing content ecosystem, FCB India's approach to content and the idea behind Fuel Content

Top lactation experts to help create a programme to help over 120,000 moms learn how to breastfeed their babies for longer

Capitalising on the huge pool of data pertaining to women and moms gathered by the platform over the last few years, it aims to strengthen its research capabilities

The ethnic wear brand's new digital marketing campaign is all about embracing women for who they are and who they wish to be and has brought more than 150 influencers from varied walks of life including bloggers, musicians, activists, bikers and many more

The agency is currently testing the beta version of the tool for its key clients across automobile, apparel, appliances and technology