Garg talks about the beauty brand's content marketing initiatives, the right way to look at content and its Cannes strategy

Based on the theme ‘Elements of Nature', the finalists were instructed to weave in stories using the four elements at Kanan Devan Hills – earth, fire, wind and water. These stories in the form of webisodes will be released every week on Tata Tea Kanan Devan's Youtube channel

BuzzInContent lists content initiatives of brands ranging from influencer-led content, UGC, videos on content platforms and social media campaigns

The campaign conceptualised and executed by Gozoop was created to launch Beardo's Onion Oil Concentrate. Several influencers were brought on board to amplify the launch of the product

Conceptualised and executed by ADK Fortune, the film highlights that there is nothing private about the public place

Arya tells BuzzInContent.com how the company has evolved over the years, creating content for live events and digital platforms around comedy and music while providing solutions for brands. She explains how comic content makes most conversations accepted and their upcoming plans in regional comedy

While it is a wonderful idea to have a separate central content team, it takes away the thinking power of others in the brand marketing team whenever the word ‘content' appears in their plan

Beard the lion in his den with BuzzInContent's secret sauce to keep the content marketing game up to the mark

Brand Advocacy is a powerful medium that can help your marketing campaign accrue business success. Ajit Narayan, CMO and Program Head, Socxo, gives a few tips on how to build a brand advocacy programme

Branded content ought to add value to both the content creator and the brand. Sales and editorial need to empathise with each other's roles, taking complete ownership of preserving integrity and voice of the content. But do they understand this role? How is the industry evolving for both teams to work in synergy? How can the lack of coordination impact an initiative? BuzzInContent.com finds out

Gautam Madhavan, Founder and CEO at Mad Influence, gives a rundown guide for brands of top and trending TikTok marketing strategies dominating the cyber space

The campaign has been conceptualised by Dhara and is being executed in coordination with Mixed Route Juice

User-generated content platform for women Momspresso.com revealed insights into the explosive growth of regional content

In 2019, we saw brands and agencies learning new and smarter ways to strategise, research, create and publish content. BuzzInContent.com identifies trends that will dominate the year 2020 for which brands need to prep up

Hiren Panchal, Co-Founder, Litmus Branding Pvt. Ltd., sums up key factors to consider when looking to collaborate with an influencer

Darshan Bhatt, Director, GoQuest Media Ventures, writes how consumers today are spoilt for choice when it comes to consuming content — be it on a TV set, a mobile device or via OTT platforms

The brand aims to create meaningful content to inspire audiences to plan their finances for achieving personal goals through a series of short stories about young and successful artists who share their journey and the planning behind it before they set out to achieve stardom

The Signature Masterclass events are being held in Pune, Kolkata, Guwahati and Hyderabad over January and February 2020 and curated by Vice Media in association with Kommune and India Film Project