Real Magic marks the first new global brand platform for Coca-Cola since 2016. It is being launched alongside a refreshed visual identity for the brand as well as a new perspective on the logo that will feature across Coca-Cola marketing

Hamsini Shivakumar and Kanika Yadav of Leapfrog Strategy Consulting, analyse the change in branded content narratives from the old storylines that relied upon emotions and flashbacks

Executed by Wavemaker, the initiative notched up ~15 million answer views across their quirky content

PHD Media and OMG Content create a bespoke experiential campaign spread across 5 Indian states

In a session titled ‘Agencies as creator enablers', the panellists discussed the role of agencies in the growth of creators and the impact on their future

Creators talk about their relationship with brands and what needs to be done to make the most out of brand integrations

While experts say that a fully equipped content marketing team should have people capable of pulling off a campaign through all the stages, they also feel there is no defined size for such a team. BuzzInContent finds out how brands can build a high-performing team that stands out from the rest

Taaran Chanana, Managing Director and Co-Founder of MemeChat App, writes why meme marketing is an important marketing tool and brands can't miss deploying it, especially during the IPL season

The new features will enable marketers to exercise community-building through long-form content, achieve greater reach with Live Events, and optimise how they measure against their brand-building goals

The platform has been built to work with influencers both directly, or via their managers and talent agencies

The rates for a branded web series can vary from a few lakhs up to Rs 15 crore, while for influencers it ranges from as little as 5K for a branded post to over Rs 5 lakh. Experts discuss how the rates are unregulated and suggest that publishers and platforms should charge based on the qualitative reach and impact

This campaign brings to light the discomfort fathers feel in talking about menstrual periods with their daughters — even though it is one of the most critical conversations of her growing-up years

The campaign idea behind the series weaves a narrative with fbb's new festive collection and the emotional connect of two young adults from two different cities falling in love, for seamless brand integration

Gokul was previously Regional Sales Head (West) at Cricbuzz, where he was responsible for revenue generation

The Mankind Pharma's oral contraceptive brand brought on board Marathi actress Sonalee Kulkarni to spread the message that everyone has a right to choose when to start a family

#SoundsofSociety is a platform for musicians to showcase their grassroots approach to making music, in a collaborative format

Sony Music UK artists Disciples and Pip Millett perform their latest tracks at Jaguar Land Rover's Gaydon Product Creation Centre in facilities normally used for designing and developing vehicles

The anthem launched earlier this month on World Suicide Prevention Day has reached over 16 million people in just two weeks