The India Country manager of WPP speaks to BuzzInContent.com on making the content to commerce journey more seamless for consumers and making customer touchpoints more contextual

Zee TV, Essence and Flipkart join hands to make TV viewing truly interactive during Flipkart's annual sale - Big Billion Days

Unlike other video offerings available today, Flipkart is integrating compelling technology in entertainment, for the widest consumer base which penetrates into the deepest parts of the country eying endless possibilities

India's first indigenously manufactured denim labels promote such art that keeps the youth spirit alive with their eloquent music

ASCI's bid to frame guidelines for social media influencers promoting brands and products has created a buzz. BuzzInContent.com talks to experts to find out if this move would force brands to withdraw from such paid partnerships

The content producer will create 18 new shows under the title Zomato Originals

The platform strengthens its regional reach with the launch of 7 new Indian regional languages on its social network

The content-related functions at most companies come under the ambit of CMOs, who at times have very little understanding of content. Given how vital content marketing is becoming for brands, experts say there's a dire need for brands to hire content specialists at the decision-making level

Singh will be driving LimeRoad's Content and Community strategy while rapidly accelerating in video

This is an initiative at the company's end, started in 2014, to recognise and salute the real heroes without whose contribution the festivities would lose its glory

Crafted and executed by Wavemaker, the #DilKiSuno campaign will showcase inspiring stories by celebrities at IIFA 2019. The aim is to bring alive the inspiring stories of consumers who have listened to their hearts and made their own path

The saying ‘creativity has no limitations' could be contested if attached to a deadline. Creative teams often hit a roadblock called the writer's (or the creative) block. BuzzInContent.com compiles a list of ‘to-do list' to help agencies, content platforms and creators to navigate their way out of this challenge

Very few brands in India have been successful in creating communities. The Memory Project from HDFC Life has turned out to be one such community platform where people are sharing memories of their loved ones who are no more. Started in 2018, the digital platform has reached to million users with an average time spent between three and five minutes

Reckitt Benckiser announced the launch of a new range of pain relief brand, Moov Advance Gel. Around the launch, the brand has been creating a lot of UGC. BuzzInContent caught up with Duhan, Chief Marketing Officer, RB Health South Asia, to discuss the challenge of maintaining the quality of content while creating UGC

The campaign will promote 15 destinations in the form of a digital archive. A comprehensive insider's guide on the destinations was launched today, which also marks the World Tourism Day. It will include information on ‘Things to do', ‘How to reach', ‘Best time to visit' and ‘Top activities/events' for travellers

The platform is a creators' first community and helps them promote what they are passionate about, which helps identify genuine brand advocates and creates a community that fosters authentic conversations

The company ropes in creative video agency Band-Stand Videos for the conceptualisation and digital agency Schbang Digital Solutions for execution

BuzzInContent caught up with Pawan Sarda, Group Head, Digital, Future Group, to know why the brand chose Instagram to launch the web series and how it intends to engage with consumers