Zubin Sarkari, Founder of Glamrs, a digital platform for women, writes how people are increasingly moving from shorter to longer forms of video content

Launching the Mumbai Mirrored digital series, the Brand Director of Times of India said digital content with no source is dangerous and no other medium can match the authenticity of print. He said only creative agencies have brand understanding and content creators, despite being digitally savvy, lack this aspect

Starting September 16, one can watch 18 original shows in a ‘Videos' tab on the Zomato app. The shows are shot in a vertical frame, which is ideal for app-based mobile viewing

BuzzInContent's objective has always been to make the job of marketers easy by bringing the industry together to share ideas, solutions and discuss challenges related to content marketing and branded content. After talking to experts over a period of time, we have compiled a list of possible solutions that can help marketers solve the problem of lead generation through content

As part of the campaign #SikhaateRehna campaign, three humorous videos portray some basic mistakes that people tend to commit even after multiple reminders and how they can be prevented

The company plans to utilize the proceeds from the investment to strengthen its expertise in content creation

The case studies will come up for final presentation between September 23 and 27, 2019

Idea collaborated with popular 21 TikTok content creators such as Awez Darbar, Riyaz, Arishfa, Jannat Zubair and others who kick-started the challenge

Use of social media challenges by brands is picking up as it generates a good amount of UGC. BuzzInContent.com finds out what kind of ROI brands are able to generate via such challenges

The content initiative is to promote the brand's recent TVC ‘Sabka Time Aa Gaya' for ‘Har Recharge Pe Extra Offer'. One could see TikTok influencers Jannat Zubair, Awez Darbar, Riyaz, Arishfa, Gima, Nagma dancing to the jingle music track

The data-driven and open discovery tool enables brands and their agencies with easy access to search, filter and shortlists influencers for their marketing initiatives

BuzzInContent.com compiles a few checkpoints for brands and agencies to ensure their content marketing strategy is working out

The content company is known to have expertise in motorsports content creation

Chandan Bagwe, Founder and Managing Director, C Com Digital, writes that the true potential and outreach of content marketing have come to fore with the arrival of digital marketing tools and social media. There are numerous benefits provided by content marketing which have made it a channel that is used by at least 90% of the marketers today

Memes have proved to be more than just a trend and they are ready for marketers to use them, writes Saksham Jadon, Founder, Youngun India

The four-episode series showcases Legrand's home automation technology. The series has been released on Good Times TV and the brand's India YouTube channel

Despite increased consumption of content on internet and falling attention span of the new-age user, brands — both big and small — still opt for the good old radio for their content marketing or branded content initiatives. BuzzInContent.com finds out how radio is still delivering effective results when it comes to brand integration

The new arm will develop a roster of stars to cater to the fast-growing pop culture market and serve the growing need from digital content platforms, brands and live experiences for new-age celebrities and fans who are digital natives