BuzzInContent.com caught up with Kumar, Head of Brand and Content, Scaler, to understand its content strategy, brand's focus on web series, influencer marketing and how the content marketing space is shaping up in India

The phase-wise campaign began with a digital film showcasing how mothers always try to be perfect in every aspect, and when they make a mistake, they are surrounded with clouds of guilt

Hamsini Shivakumar and Kanika Yadav of Leapfrog Strategy Consulting talk about the brands that this year on Mother's Day took a welcome and much-needed de-tour from their usual storytelling practises reserved for the occasion

The purpose-led campaign aims to convert the ‘Right to Nap' policy into a movement to normalize afternoon naps at work

As season 3 offers 10 unique holiday personalities that are represented by 10-holiday teams, comedian 'Sunil Grover' will be seen in numerous avatars to connote these varied personas of travellers

The platform has shared the top trends and themes from the Memeaverse in India. This includes the dominance of comedy memes, the prominence of topical memes like #sharktankmemes and rise of regional memes like #gujjumemes and #tamilmemes

In MMA-GroupM's Modern Marketing Reckoner, Nagarajan, Head of Branded Content, GroupM, shares that more creators are able to take up their social media content as their principal vocation and not just as a side hustle

The show “Crypto Ki Duniya” originally produced in Hindi, will go live in Gujarati, Bangla, Telugu, Marathi and Tamil

The partnership spread over five different content pieces centres on the newly married Uday and Divya, who are shifting into a new home, amid the hot and humid weather of Mumbai

Enormous Brands, Grey Group India, FCB India and Mindshare India won a Gold each at the recently concluded awards show

Ditching the typical narrative, brands this year also tried to put the focus on personal achievements, opinions and individuality of mothers in their campaigns

The show's focus is on creating dialogue around incontinence and its acceptance, by showing the realities of how it can affect everyday life

JSW Sports has facilitated a partnership between the Indian Javelin Thrower, Olympic Gold Medallist, Neeraj Chopra and YouTube India

Hamsini Shivakumar and Kanika Yadav of Leapfrog Strategy Consulting write about why content marketers should more deeply consider the re-semioticisation (altering of the meaning) of the rap genre that they are engaged in

The campaign lauds the life lessons which everyone learns from their first teaching institute - mothers

The LIMF is an initiative led by the Indian Army in the region to promote Ladakh's local talent, youth and their love for music

BuzzInContent.com caught up with India's leading independent influencer marketing agencies to map their growth journey and to gauge the scale of growth of this industry in the times to come

The Studio is a platform that brings together 1100+ content creators who will provide increased engagement for brands with relatable reels and videos made by real people, in real-life scenarios