At a time when couples are kept apart by families, by society and even by legislations, the toothpaste brand's Valentine's campaign gives a fresh perspective to relationships. It directs users to their website for relationship advice and real-life stories for inspiration

The brand went live on Facebook where celebrity chefs Ajay Chopra and Vicky Ratnani interacted with the live audience, shared their tips and solved kitchen queries as part of the campaign ‘Ghar Ka Khana, #GoodToGreat'

While the campaigns have been launched around the same time to promote the video quality features of the phones, each film has a completely different insight, execution and treatment

Vidyut Jamwal, Suresh Raina, Raashi Khanna, Pranitha Subhash, Yasmin Karachiwala and Samantha Akkineni highlight the brand's Neem Fresche technology

Hamsini Shivakumar, Founder, Leapfrog Strategy Consulting, writes that stand-up comedy as branded content can only succeed when it is based on the fundamentals of what branded content is supposed to be — a way for brands to participate in culture

The agency will look into end-to-end influencer management activities, including brand partnerships, and leverage the gaming influencer's brand value

Season 4 captures the essence of what it's like to be set up for an arranged marriage in 2021 with the new Cadbury Silk Mousse acting as a catalyst between the characters. Season 5 integrates the Cadbury Silk Heart Pop in a heart-warming narrative that touches upon the sensitive topic of acceptance of specially-abled people finding love despite their challenges

Hypd Store aims to utilise the funds on product enhancement, growth and category expansion

The three-month-long campaign ‘Kaun Dumb Hai', will include a series of digital content that will focus on reiterating the issue and will be used by condom marketers to help reach a larger audience

Fifteen original and favourite positive stories of love, friendship, community, work, hope and family were commissioned on behalf of Nokia and have been created and designed to be shared with loved ones as Short Moving Stories – short, text-able messages of hope

The film created by 22feet Tribal Worldwide depicts a poem narrated by Pallavi Mahajan, who herself is a woman in science

Ceat's messaging will be integrated into upcoming podcasts by the platform and will help the brand to engage with cricket lovers

Shailja Joshi, Associate Director, Potato Chips Category, PepsiCo India, tells BuzzInContent that the core thought behind the campaign was that whether one is committed, happily single or in a long-distance relationship– no matter what the scenario may be, Lay's can help celebrate their ‘RelationChip Status'

In its new campaign conceptualised and executed by Flying Cursor, Mahindra Bolero tells the story of the couple who use their Bolero as an ambulance with the aim of making emergency healthcare accessible to everyone

MX Player is the first homegrown platform to introduce interactive narratives as a product innovation, where viewers can decide the course of the story

The three-episode web-series ‘The Office Canteen' features multiple prominent influencers and is a humorous take on workplace canteen situations

As PR companies enter a space previously dominated by digital and influencer marketing agencies, industry leaders feel the lines between the two are blurring and brands can benefit from both

Hosted by RJ Naved of ‘Mirchi Murga' and featuring celebrities such as Ranveer Singh, Bhuvan Bam, Harbhajan Singh, Nushrat Bharucha, Aparshakti Khurana, Vijay Varma, Nidhi Singh, Sumit Vyas, it premiered on February 7 and will air every Sunday at 10:30 pm