The funding will help accelerate the expansion of its influencer marketing tech platform. Faad Network and Angel Bay participated in the current round, which marks the second investment for AngelBay in DYT

The company will provide personal manager, admin, finance support and help with content development. It will provide solutions such as email handling, branded content, calendar management to all influencers on board

Started in 2019 as a platform to discover India's newest rap talent, Red Bull Spotlight is now a six-part series that will see eight rappers fight for the title. The winner will get to record a full-length album in a professional studio, a music video, an EPK and more

Through this acquisition, PokerBaazi.com expands its in-house content and media arm ‘India Poker News'

The film's writer Swati Bhattacharya and Chief Creative Officer of FCB in India explained that we refuse to see children for who they are and how do they want to grow up. She wanted to show discrimination begins at home and often a child suffers from this brokenness even after they become an adult. If you are accepted at home, you are more ready to face the world

The Founder of Leapfrog Strategy Consulting writes how the agency breaks the boundaries between marketing and HR by introducing branded content to the latter through 14 short minisodes, showcasing the work atmosphere at the company

Though the brand is not very active on Instagram, it has kept up with the times and rolled out an influencer marketing campaign as part of the #LetsUnstereotypeIndia. Through the choice of relevant influencers, the campaign questions deep-rooted prejudices in society

In conversation with production houses and OTT platforms, BuzzInContent explores how promotions of films and series are now more about creating content that engages and connects with the audiences in various formats, including influencer-led marketing

With the creator mode, the ‘Connect' button will be replaced with the ‘Follow' button. It will also move the ‘Featured' and ‘Activity' sections to the top of the member's profile to more prominently display their content

BuzzInContent.com caught up with Smita Murarka of Duroflex to get into the nitty-gritty of the brand's latest influencer-marketing strategy for its music property for World Sleep Day

The Whisper Media study is conducted by Kantar and Orbit. The report indicates that close to 90% consumers have seen a brand or product via an ICA and typically spent about five seconds observing it

Backed by Chinese influencer marketing agency Top Social, the Bored Games platform aims to be more localised in its approach while taking care of user privacy. Discussing its content offering, Khetle, Business and Growth, Bored Games, says the platform's core proposition is quality over quantity and will soon foray into audio format

BuzzInContent.com talks to brands in the sleep category to discuss how they are building a credible relationship with consumers by speaking in their language through innovative content formats

There will be a series of communications to highlight the brand being resilient and reliable. Havas Media Group is the media buying partner for the campaign

Over a span of eight weeks, Kiran will narrate one folktale each week. While narrating the stories, Kiran will also remind listeners to experience the power of sleep, and cite the benefits of a great mattress — offering a word of mouth for Centuary

The OTT space is growing at a galloping pace, but one must need to overcome challenges related to budgets, creativity, reach and engagement, and the client-agency-OTT player relationships

The partnership will have 14 Moj creators experiencing various adventures in Ras Al Khaimah as well as sharing their travel stories

The brand has also opened a dedicated sleep helpline number (1800 258 7678) for a free consultation regarding sleep disorders