Naiyya Saggi, Founder and CEO of BabyChakra, will join MyGlamm as Co-founder and President. She will spearhead the mom-baby vertical and build the overall community vertical for the group

The show comprises 11 episodes, honouring around 20 young geniuses in the age group of 6 to 15 from different fields such as performing arts, academics, technology, and sports to name a few

Season 6 showcases the enriching journey of a young couple faced with an unplanned pregnancy and eventually taking a leap of faith into parenthood

The brand is collaborating with inspirational voices of change such as Paralympic sports champions Deepa Malik and Manasi Joshi, shuttler Saina Nehwal and national football team captain Sunil Chhetri to lift consumer spirits with the new campaign

In a conversation with BuzzInContent, Anand, EVP and Portfolio Head, Diageo India, talks about its brand McDowell's No. 1 overall content marketing strategy and how despite the minor hiccups, it was successfully able to find right partners for branded content

Brands put their best foot forward to celebrate India's 75th Independence Day amid these trying times and stand in solidarity with a Covid-weary people

In her weekly column Content & Culture, Hamsini Shivakumar, Founder, Leapfrog Strategy Consulting, explains why modern packaged food brands should embrace their modernity and use branded content as their point of distinctiveness vis-à-vis other food brands

The #LeaveAMark campaign was about celebrating women's accomplishments and their efforts that have made a difference

The pan-India survey that included metros and tier 1, 2, and 3 cities across 200+ influencers shows ~89.5% influencers witnessed a dip in engagement on their content since ASCI's guidelines went live

Premiering on August 13, the show will be aired every Friday at 7pm on MTV. The aim is to build newer touchpoints and strengthen the brand's resonance with target audiences

The goal behind the mandate is to use digital platforms to drive greater engagement with users and create financial awareness at a time when more Indians are investing in financial assets than ever before

BharatBox will work towards providing solutions such as television advertisements, influencer-generated social media content, branded content, interactivity and surveys to seek real responses from consumers about new launches via influencers, and e-commerce integrations encouraging direct purchases from audiences

Though brands may not be able to exceed 2019 (pre-pandemic) investments in content, they are gearing up for the festive session in an aggressive manner. With a performance mindset towards content, they expect interactive and influencer-driven content to see excellent engagement this time

The video created to launch the brand's rakhi label Sneh has been conceptualised in-house

The news platform will create digital-only video content, a TV show, and much more to raise awareness around cryptocurrency

The sessions are hosted by Raj Shrestha Juneja, Poker player, YouTuber and founder of Poker Life India, who will be seen in conversation with international mindset coaches such as Adam Carmichael, Karim Chelli

They launched a video that showcases a light-hearted engagement between friends who choose to create a unique occasion by sending each other a Black & White Hipster hamper with snackable recipes that they put together themselves and an easy-to-mix cocktail kit

Hamsini Shivakumar, Founder, Leapfrog Strategy Consulting, writes that raising awareness for vaccination is a meaningful opportunity for brands. If done not just via expression (videos, songs, etc.) but via enablement, it can result in increasing their goodwill among the public and position them as social benefactors