The four-episode web series is a sci-fi thriller tackling crucial aspects pertaining to the environment and air pollution

Little Black Book conceptualised and executed the campaign for the alcohol brand to drive awareness around the larger campaign #SmartDrinkingBuddy. The content platform was given the task to amplify its reach, with customer engagement and interaction

The feminine hygiene brand has launched a dedicated platform, periodpain.in, to drive the conversation and offer content around menstrual cramps

The user-generated content campaign conceptualised by Dentsu Webchutney witnessed 2,100% traffic spike from Instagram to the app. It helped the brand see a rise in Instagram traffic by 7,700%, 1,165% growth in the brand interactions with over 16 mn social impressions

BuzzInContent.com explores how well the headline sells the content and what are the ingredients of a good and impactful headline

The campaign aims to raise awareness about different medical specialities and the role that doctors play in their respective domains through interesting and educative infographics and animated videos

The digital innovation on Instagram was conceptualised by Blink Digital. Each note turned into piano keys had a word synonymous with KFC attached to it. By playing around with each set of piano keys, users could record their own sequence of the notes and upload it or send KFC India a direct message on Instagram

The initiative is timed around the world cup where Sehwag shares his winning mantras in a series of videos. He inspires the audience to share videos of their success mantras to hit beyond the boundaries

The first of the two rounds will be conducted online over three weeks followed by the second round including semi-final and final to be played offline on July 17, 2019, in Mumbai

Within five months of launching R.Bharat, the network is launching R.fluid, a new venture to strengthen its distinctive competence of storytelling and story-doing for advertisers

Apart from making brands' content go viral, Kalyan Kumar, Co-Founder and CEO of SoCat, tells BuzzInContent.com that the influencer marketing agency would also focus on movie marketing. He explains how they engineer the social spread of content

The song ‘Nayi Zindagi' showcases the story of HelpUsGreen, how it is solving critical problems like river pollution

The 2018 annual racing championship was hosted across three cities in India over a period of five months with over twenty racers in contention

On the last day of Cannes Lions, Stefan Heinrich, Marketing Director, US TikTok, interacted with Andrea Okeke, Comedy Content Creator and Anna O' Brien, Creator, TikTok to discuss how marketers can engage with millennials at a time when short attention span has become a challenge

On Day 4, actor and musician Jeff Goldblum, Louise Benson, Executive Festive Director of Cannes Lions, and Stephane Xiberras of Havas discuss the future of entertainment and how artists, tech and media companies, agencies can make it more meaningful for audiences

On the second day of Cannes Lions Festival 2019, Islam ELDessouky, Head of Integrated Marketing Communications, Middle East, Coca-Cola, and Sasan Saeidi, CEO, Gulf, Wunderman Thompson, shared a few content marketing learnings from the beverage brand's campaigns

As the attention span of audiences shrinks, short-format content has become the first choice for brands. But how potent and lasting is the impact of snackable content in comparison with the long format? BuzzInContent.com speaks to stakeholders to find out if length actually matters

While mothers are ‘naturally programmed' to bond with babies, the thought behind the initiative was to build the importance of active involvement of fathers and make them part of the bonding journey