The creators posted videos of their feet rising above ground, giving the look of being swept off their feet. They also asked people to create similar videos. The best entries had a chance to win Mi 11 Lite phones

The campaign was centred around three key pillars of Enhance, Empower and Evolve devised to facilitate holistic development of bar staff across key locations

BuzzInContent.com explores how news channels need to go beyond set rules and formats of branded content in order to attract more brands

The film conceptualised and executed by Coconut Films; a Mumbai-based production house, touches upon various emotions and feelings attached to returning to one's safe haven—home

Bhuptani will be responsible for setting up the communications planning vertical for the agency's key businesses. She will further strengthen the content+ offering by refining and sharpening strategic content communications narratives

Hamsini Shivakumar, Founder, Leapfrog Strategy Consulting, has picked five branded content samples to analyse how brands have reimagined the bond of protection between brother and sister to update their cultural stance. And the ways in which that has shaken the traditional understanding at the root

The song is written and sung by Padamjeet Sehrawat and the music has been given by Kamal Joshi

The interactive short film allows viewers to make fashion choices for the characters along the narrative, seamlessly bringing alive Amazon's Har Pal Fashionable campaign messaging

Raid Nights, the brainchild of Tanmay Bhat, in partnership with iQOO and OML Entertainment and Sky eSports developed a gaming live streaming initiative

Ali will primarily be focusing on the growth and sustenance of the creative division, while also working closely with the teams of Slow Products and Slow Experiences on their content initiatives

upGrad's Shreyas Shevade, Godrej Consumer's Anuja Mishra and Jigar Sheth from OML talk about the strategy behind creating content pieces with increased shelf life around special occasions, maximising ROI, going beyond building brand awareness and much more through such content pieces, in the fifth episode of Content Conversations

The show hosted by Neena Gupta was part of the brand's #AbHaiMummyKaTime campaign that led up to Mother's Day. It featured four real-life, inspirational women – now successful entrepreneurs – who took time out from their roles as cooks to create identities of their own

The OTT platform has brought together influencers from different walks of life to present a variety of relationships. This goes well with their theme of love in different shades

The campaign created by AutumnGrey was launched on the occasion of World Nature Conservation Day. It says using natural energy from the sun is the best way to reduce the harmful impacts of carbon footprints

The latest initiative follows the launch of the Nivea Soft College Edition packs in four designs that celebrate four unique personas of college girls — Fashionista, Sporty, Entertainer and Smarty

Chendira, Head of Advertising, Sales, South Asia, Discovery Inc, says that a client would want to move ahead with you to create more successful content-led campaigns only if you come out of the herd mentality

Rishabh Khatter, Studio Head, The Rabbit Hole, explains how the video content creation agency plans campaigns around movies and web series and what film marketers should not do if they want to promote their content

Though the influencer marketing industry is on the rise, it is struggling in terms of revenue generation because of competitive pricing and the absence of a standardised fee