The FMCG giant's coffee brand Nescafe posted a short video on Twitter on ‘How to make Vietnamese coffee' but forgot to remove competitor Amul's Mithai Mate condensed milk

Recently, Jaguar invited influencers to its Jaguar XE launch event and made them post pictures from there on Instagram. In the same timeline, Volvo launched a contest on social media, inviting suggestions from people on innovative ways to fight climate change. The contest is amplified by influencers

Amit Doshi, Founder and CEO, IVM Podcasts, also explains how brands can work with podcasts

In an interaction with BuzzInContent, Peigh, Managing Director, IPG Group, talks about the growing importance of user-generated content due to fall in consumers' trust in social media macro-influencers

The five-episode web series releasing today will have Dewar's Scotch brand being subtly integrated into the storyline

The campaign on Instagram has managed to garner a reach of over 1.5 million with an estimated spend between Rs 20-25 lakh

Cubicles is a fresh take on the life of millennials who are ready to dive into the corporate world and their experiences of the many firsts during this journey. The five-episode series will release weekly on TVFPlay and TVF's YouTube Channel starting December 10

The #Sahibaat campaign with Bollywood actress Richa Chadda highlights the importance of intimate hygiene and asks women to be more proactive whenever there's a clinical problem. The campaign is conceptualised by Wavemaker and POPxo

The platform for short films organises specially curated panel discussions in six cities which will be aired on a popular television network to drive reach for the brand and the property

Spread over seven episodes, the videos are shot in an intimate informal setting and will be released in intervals on Saregama's YouTube channel. The audio will be available first on Amazon Prime Music

Skechers Performance India had organised the Mumbai Walkathon on November 24, 2019. The brand created a lot of pre- and post-event buzz by bringing on board celebrities and influencers to promote it on social media

DPA launched a web series, ‘Pyaar Actually', on Hotstar last month. According to Singh, convenience is the key benefit offered by OTT platforms to its viewers. So it's inevitable for the brand to be present there where the audience visits regularly

The video is a thought-starter to compel the audience to think about a missing day of rest for the mother, irrespective of whether she is a stay-at-home-mum or a working professional

With Jambo's launch, we are challenging the thinking that adults don't enjoy cartoons and animated content, says Anirudh Pandita, Co-Founder, Pocket Aces

Even though it a fashion brand, it has roped in influencers across fields, gender, reach and demographics to raise mass awareness around its upcoming sale from December 4-8, 2019

Scripted and directed by Taproot Dentsu Creative Head Titus Upputuru, HarperCollins' latest short film is an ode to the art of storytelling. A must watch

The brand partnered with the renowned football club Manchester City in their recent India Trophy Tour as the official Mobile Photography partner. It gave an opportunity for the brand to increase awareness and engagement with the Indian consumers. The event collaboration was further amplified through influencer marketing

BuzzInContent talks to Chopra, EVP and the Head of India Business, on the back of the launch of the second leg of the #BerokZindagi campaign. Chopra talks about the nuances of building a content marketing campaign and how it helps brands engage with consumers