The new party anthem features Nicky Pickky wherein she can be seen donning Ubon headphones while rapping in the video

Call for entries open for the inaugural awards honouring innovative content solutions of brands. Deadline to enter is March 20, 2020

BuzzInContent compiles a list of content-driven campaigns done by Mastercard, ICICI Lombard, Tata Mutual Fund, Acko, IDBI Federal Insurance, DBS Bank and ICICI Prudential to celebrate Women's Day and to send across powerful messages

Elevates Axon Alex and Rishi Sen to Managing Partners of the agency. Roopak Saluja moves to the role of Chairman of The 120 Media Collective

In various social media posts, the young influencers are seen creating content promoting the thickness of the reformulated Slice

The programme begins this month with the first edition featuring legendary cricketers Sachin Tendulkar, Brian Lara, Bret Lee, Jonty Rhodes and Muttiah Muralidharan

A lot of times, even fantastic content marketing ideas don't take shape in proper content campaigns. BuzzInContent explores the possible reasons behind ideas not getting converted, and tries to find out possible solutions to increase the conversion rate and not let the hard work go in vain

As part of the contest, people have to give reasons why Bollywood actress Ananya Pandey should hang out with them. They need to upload details of their Fastrack watches using #ChillWithAnanya hashtag

Unlike the previous generations, the millennials and Gen Z have more affinity towards real life and self-help content. Hence, the brands that focus more on real-life stories instead of glossy-fairy-tail content marketing techniques can generate more traction. BuzzInContent.com spoke to some leading marketers to understand the impact of real-life and self-help content can create for brands

The new series features women luminaries from various walks of life to discuss the need for health insurance with an aim to encourage and empower women to be financially independent

According to Sheeko Brandscore, the platforms were able to fetch more than 12 million eyeballs for the promotional video created using the social media following of the artists, who are also social media influencers. The platforms had to spend an estimated Rs 40 lakh on the making of the video

BuzzInContent lists content initiatives of brands ranging from influencer-led content, UGC, videos on content platforms and social media campaigns

The campaign conceptualised and executed by Gozoop was created to launch Beardo's Onion Oil Concentrate. Several influencers were brought on board to amplify the launch of the product

Conceptualised and executed by ADK Fortune, the film highlights that there is nothing private about the public place

Arya tells BuzzInContent.com how the company has evolved over the years, creating content for live events and digital platforms around comedy and music while providing solutions for brands. She explains how comic content makes most conversations accepted and their upcoming plans in regional comedy

While it is a wonderful idea to have a separate central content team, it takes away the thinking power of others in the brand marketing team whenever the word ‘content' appears in their plan

Beard the lion in his den with BuzzInContent's secret sauce to keep the content marketing game up to the mark

Brand Advocacy is a powerful medium that can help your marketing campaign accrue business success. Ajit Narayan, CMO and Program Head, Socxo, gives a few tips on how to build a brand advocacy programme