Abhishek Aggarwal, Co-Founder and CEO, Trinity Gaming, writes that of all influencers, gamers are known to have the best audience engagement. Content creators play games and entertain their audience. Their fan base is largely between ages 15 and 30, which is the most targeted demographic in advertising
By BuzzInContent Bureau | July 01, 2021BuzzInContent caught up with Kaul, Head, Personal Health, Philips to talk about their influencer and digital content strategy to promote the Philips OneBlade razor. He talked about the brand's collaboration with TVF and the usage of celebrity influencers to amplify the campaign #KhulKeBolo
By Benita Chacko | June 30, 2021Content writers, marketers, copywriters, content marketers and digital agencies can optimise their content for the best possible impact using this feature by getting inputs from 10 stakeholders at once
By BuzzInContent Bureau | June 29, 2021The property aims to create a community which bonds over easy-to-cook recipes and the love for fresh meat and fish through bite-sized Instagram videos
By BuzzInContent Bureau | June 29, 2021Organised on Insurance Awareness Day, the session was conducted by actor Tisca Chopra. Suresh Badami, Executive Director, HDFC Life, Dr Anupam Sibal, Group Medical Director of the Apollo Hospitals Group and Lisa Ray, actor, model and author took part
By BuzzInContent Bureau | June 29, 2021This campaign conceptualised by Leo Burnett Orchard sends the powerful message that recognising the LGBTQ+ community does not necessarily equate to true acceptance
By BuzzInContent Bureau | June 29, 2021In Episode 4 of Content Conversations, BuzzInContent caught up with Gaul to talk about filmmaking for brands, unscripted branded content, his views on the growth of content marketing in India, advertiser-funded programmes, ROI through content and various other things
By BuzzInContent Bureau | June 28, 2021Encubay works with women-led businesses across India and globally to provide mentorship, expert access, business resources, trusted offerings, fundraising assistance and corporate connections
By BuzzInContent Bureau | June 28, 2021For the second consecutive year, Gillette India will support barbers and their families by providing a Covid-19 health insurance cover up to Rs 1 lakh
By BuzzInContent Bureau | June 24, 2021In a month-long campaign, the brand has collaborated with music streaming platforms and taken on board 50 influencers, including Hashneen Chuahan, Sanjana Singh, Shezali Sharma, Rehmat Rattan. The influencers are known for their lip-sync, transition and dancing videos
By BuzzInContent Bureau | June 24, 2021The campaign features Harbhajan Singh, Harshvardhan Rane, Abhinav Bindra, Prince Yuvika Narula, Ranvijjay Singha. It partnered with Marathi actors Adinath Kothare, Siddharth Chandekar, Shashank Ketkar. Shine Shetty, Nikhil Siddhartha, Makapa Anand have been brought in for Kannada, Telugu and Tamil audiences
By BuzzInContent Bureau | June 24, 2021Composed by Shankar Mahadevan, who has sung the song with his sons Shivam and Siddharth and Harshdeep Kaur, the anthem penned by Tanishq Nabar encourages people to get vaccinated
By BuzzInContent Bureau | June 24, 2021The music video features Indian rap artists Meba Ofilia, Siri and Dee MC, celebrating a new generation of women who embody the spirit of empowerment
By BuzzInContent Bureau | June 24, 2021The campaign #APadThatBreathes documents the various travails women face on their period days, keeping it relatable and humorous. Samta Datta, General Manager, Marketing, Soothe Healthcare, shares the campaign's insights
By Benita Chacko | June 24, 2021In an exclusive conversation with BuzzInContent, Swarup, CEO, Founder, Chtrbox and Julie Kriegshaber, COO, Chtrbox, say that the acquisition offers 360-degree influencer-driven ad campaigns across TV, OTT, digital and app-based platforms that fully leverage the deep experience and knowledge of both teams. It offers an opportunity to drive more rapid development of social commerce business opportunities
By Akanksha Nagar | June 23, 2021Personal controversies in the lives of brand ambassadors often take a toll on the names they endorse. But will brands face a similar impact when influencers run into controversies? BuzzInContent.com speaks to experts to know their views
By Benita Chacko | June 22, 2021The digital campaign #WeWillTakeOffAgain is a direct message from the elder generation, applauding and encouraging the fervour of the young and motivating them to keep moving ahead against the odds
By BuzzInContent Bureau | June 22, 2021The campaign was executed for the brand's realme Buds Q2 launching on June 24
By BuzzInContent Bureau | June 22, 2021