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The men's fashion and lifestyle brand has launched its first UGC-contest #HeroNahiVillain hook-step challenge, which encourages users to send their versions of the Hero Nahi Villain hook step

By BuzzInContent Bureau | September 08, 2021
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Classplus eyes the 340 million user-community on ShareChat and Moj to build a stronger teacher-student connect

By BuzzInContent Bureau | September 08, 2021
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Moment marketing has been a buzzword among agencies and brands for quite some years now. But is churning content for every occasion really a strategy or does it dilute a brand's message? BuzzInContent finds out why latching on to every conversation can backfire for a brand and when moment marketing can turn into spamming for consumers

By Akanksha Nagar | September 07, 2021
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While it is expected of education brands to create content on such an occasion, other players also took Teacher's Day as an opportunity to engage with consumers. BuzzInContent lists its favourite campaigns

By BuzzInContent Bureau | September 07, 2021
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With celebrity features in every edition along with interviews, editorial lookbooks, industry scoop, international perspective and expert opinions, ‘Blogazine' is an editorial assemblage designed and curated to keep readers interested through focused content

By BuzzInContent Bureau | September 03, 2021
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Jha will now lead the live commerce and shoppable videos platform's brand and content marketing functions

By BuzzInContent Bureau | September 03, 2021
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The campaign initially featured Bollywood actor Shah Rukh Khan. To amplify the message and the newly created song, the brand collaborated with influencers Rithvik Dhanjani, Gauhar Khan and Awez Darbar who dared followers to recreate the video

By BuzzInContent Bureau | September 03, 2021
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Pepsi has launched a set of golden cans and packs inspired by Money Heist, leading up to the virtual fan party in October 2021 for all series fans

By BuzzInContent Bureau | September 02, 2021
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These stories have been narrated by the warriors themselves. #AgentofSafety is part of Har Ghar Surakshit, a public awareness initiative by Godrej Locks to make people safety conscious

By BuzzInContent Bureau | September 01, 2021
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BuzzInContent caught up with brands and agencies to discuss how the right content marketing strategy will help brands engage with consumers at relevant touchpoints even when third-party cookies cease to exist

By Akansha Srivastava | August 31, 2021
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The Groupe consolidates its content production arm under Shah. The Groupe also elevates Akshay Multani to Executive Producer, Prodigious and appoints Deepak Bulchandani as Head of Brand Partnerships at Content Factory

By BuzzInContent Bureau | August 31, 2021
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The brand has launched a film that touches upon an important facet of equality and encourages everyone to accord equal respect to both working professionals and homemakers

By BuzzInContent Bureau | August 27, 2021
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The influencer campaign features Yogesh Tripathi, Nirmal Soni and Karamjit Anmol

By BuzzInContent Bureau | August 27, 2021
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The campaign was launched on World Senior Citizens Day. As part of the campaign, the brand collaborated with Ravi Bala Sharma, Manjari Varde, Tripat Singh and Dinesh Mohan to spread the message that how the use of diapers can gift (freedom) to those suffering from it. BuzzInContent caught up with Kartik Johari, Vice-President, Nobel Hygiene, to know more about the execution of the campaign

By BuzzInContent Bureau | August 27, 2021
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BuzzInContent caught up with Sonal Mishra, AVP, Marketing at Unacademy, to talk about the thought behind creating a music-led content IP

By Akansha Srivastava | August 26, 2021
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The dating app's #ConversationOnConsent movement in partnership with Yuvaa and Pink Legal aims to encourage conversations on consent

By BuzzInContent Bureau | August 25, 2021
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Putting the spotlight on the issue of elderly lonesomeness on World Senior Citizen's Day, the senior living community operator launched the #ReplyDontReject initiative with Bollywood actor Boman Irani. The campaign is conceptualised and executed by Famous Innovations

By BuzzInContent Bureau | August 25, 2021
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The series draws parallels between the battlefield and insurance, highlighting how the aspect of dependability is most important in either case. The series will bring out a series of interesting stories from the battlefield narrated by Major Gaurav Arya (Retd.)

By BuzzInContent Bureau | August 24, 2021
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