Ungeek is a series of colourful, simplified, easy-to-absorb, insight-driven research reports and thought pieces for modern marketers

The series will be launched on Bhat's channel ‘Honestly by Tanmay Bhat' and will feature Prateek Singh, Founder of LearnApp.com, in the role of Tanmay's financial tutor. The video series will be live on the YouTube channel from June 7

At a time most brands across the globe are theming their content around hope and positivity, only being able to resonate with the consumers' cultural background can help them stand out in the clutter, writes the Founder of Leapfrog Strategy Consulting

The platform is used by over 45 top brands and agencies, including Huawei, Wipro, Pomelo, Fresh, Omnicom, Dentsu and We Communications. The company tracks more than three million influencers across Instagram, Facebook, YouTube, and TikTok

In its recent campaign, the non-profit media and educational organisation encourages fathers to be an active part of child-rearing. BuzzInContent caught up with Sonali Khan, Managing Director, Sesame Workshop India, to get into the nitty-gritty of the brand's latest influencer-marketing strategy for its campaign #DaddyCool

The brand reiterates the idea of challenging stereotypes, of being different without really being slotted in any one category, in a very distinct and unconventional manner

The campaign focuses on the tactile and emotional appeal of electric vehicles and conveys the experience of hassle-free travel covering longer distances and to remote locations or even short weekend day trips

Launched on Amway's 23rd anniversary in India, the campaign aims at spreading awareness on how the right nutrition can help in building a healthy lifestyle

The brand educates people about good quality sleep to tackle Covid-19 anxiety and help improve the efficacy of the vaccine

Before this, Hakim was General Manager at GroupM, where he headed the media mandate for Dell in India

To connect with consumers on a human level, brands often support causes and launch interesting content around these topics. Experts, however, warn that being a keyboard warrior to tackle real-life problems is an escape route for brands. They explain why a brand's narrative ought to be demonstrated by its actions

The brand aims to bring alive the invincible impact of memories in our lives. It emphasises that memories not only exist in the past but can also be the driving force that motivates one to move forward in life

The Covid context and global salon lockdowns have underscored the importance of hair experts in our lives. The digital series hopes to touch the global hair community to upskill and inspire them

The campaign has been conceptualised by Chimp&z Inc. The Instagram Reels, made by influencers Karan Sons, Neel, Vivek Menon, and Supriya, uses humour to emphasise the daily interactions with mothers in the kitchen while cooking

Instead of promoting their products, Weikfield attempts to change society's perception about mothers and shows that they are not limited to their culinary skills. Apart from a host of micro-influencers, the brand has collaborated with actress Sameera Reddy for the campaign

Man's Life aims to create space for a one-stop lifestyle destination for men, where advertisers have the dual benefit of editorial content and engagement. Starting with a video-first content approach, it plans IPs across entertainment, sports, lifestyle and auto content and will venture into podcasts too

Expects to acquire at least 300-500 new brands in the next 12 months

Mediabrands and its clients will gain access to Vice Media's production teams, creators, and talent without committing to any media spend, ad buy or content placement on their media properties