Capturing the imagination of tier II and III cities in India, SHAREit has started focusing more on monetisation. BuzzInContent.com traces its journey in India and brings out the lessons that it holds for both homegrown and international content platforms

As the brand launches a series of recipe videos in partnership with Gobble, Anil Viswanathan, Director, Marketing (Chocolates), Mondelez India, shares the brand's content strategy with BuzzInContent.com

The aim of the content partnership is to increase brand awareness. The show will stream on TVFPlay and SonyLiv from April 5

The first in the mini-series features 14 supercars and their passionate owners trying to notch the best lap record at the Buddh International Circuit. The aim is to make the obsession with racing reach a fever pitch in India through high-quality content

The digital-first agency, The Small Big Ideas, conceptualised and executed the social media content initiative for the Hindi movie channel. Besides creating engagement across social media platforms, the agency's social media strategy revolved around usage of Giphy as a platform, creating dubstep using Bollywood dialogues and relatable topical content and memes

YellowBulbs aims to partner with agencies, publishers and brands, with emerging technologies to create more effective branded content, content-led IPs and collaborating with distribution networks

The consumers have to post a video doing 30 push-ups, tag three of their friends to participate and earn their cake in a jar

At a time when FMCG giants like P&G and Unilever have called out influencers due to lack of credibility and authenticity in their followers, brands are learning the art of selecting right influencers after making trial and errors. What do influencers bring to the table and what are the things to keep in mind while designing content for influencers? BuzzInContent.com analyses

The 3D animation film created by Delhi-based branded entertainment agency Humour Me captures the essence of the brand's ideology by revolving the storyline around the brand mascot and how he relentlessly chases something that he wants and succeeds towards the end despite all odds

Rannvijay Singh, Karanvir Bora and Varun Pruthi join Idea 4G #IndiaKaLiveNetwork campaign on social media

The web series made by TVF's Screenpatti is a story of five friends that go on a reunion road trip

A content initiative conceptualised by Brave New World for Reliance Retail's fashion retail brand honours a woman's softer strengths: her loving nature, her graciousness, her elegance, her willpower, her tact, her drive

Gul Panag, Parul Gulati and Mehek Thakur portray powerful women achievers in the video released on March 8 on Girliyapa. It will also be shown at the United Nations Commission on the Status of Women, an annual event in New York City

Vogue curated edit of the latest fashion trends and the pieces a customer should own are available on Flipkart platform

In an interaction with BuzzInContent.com, Iyer, Chief Creative and Content Officer, explains why it has become important for creators to know a brand closely and be responsible towards it. He says so much content has been created that a lot of it ends up as trash. Iyer said pure advertising is here to stay as it generates sales

Narayan, Associate Director and Head of Marketing, Policybazaar and Paisabazaar, along with Shamik Ghosh, Head, Content and Communications, Paisabazaar, spoke exclusively with BuzzInContent.com about the group's content marketing strategy and how to create a good piece of content

The new vernacular languages support team includes writers, proofreaders and voice-over artists who are based across three offices - Delhi, Bangalore and Mumbai

This marks Amazon.in's first online association with any digital storyteller. The web series integrates the messaging of all the three brands in the storyline. Amazon.in is the presenting sponsor. The series has been powered by Butterfly Ayurveda. Pipa • Bella is the associate sponsor