The Mother's Day content themes this year kept in mind the pandemic situation and how mothers have stood as strong pillars not just at home but also as Covid warriors
By BuzzInContent Bureau | May 10, 2021What's Your Problem, a Wondrlab company, has conceptualised the video series
By BuzzInContent Bureau | May 07, 2021Marico Limited's Livon has launched a campaign to bring some cheer into people's lives in such difficult times. Taking on board actress Mithila Palkar, the brand has asked users to share videos of their #LivonHairDance Moves, which are being featured on Livon's page
By BuzzInContent Bureau | May 07, 2021Curates Unwind with Taj, an exquisitely picked selection of the finest of classical music
By BuzzInContent Bureau | May 06, 2021New-age video content creators Ganesh Vanare and Anunay Sood capture their experiences across Kurseong, the land of white orchids in Darjeeling, and Sandakphu, the highest peak in West Bengal, through the Oppo phone as part of the ‘Life Unscene' campaign
By BuzzInContent Bureau | May 05, 2021BuzzInContent caught with Sharma, Marketing Director, Blued India, the world's largest gay dating social media app, to discuss how content is helping the brand break stereotypes and normalise conversations around the LGBTQ community in India
By Akansha Srivastava | May 05, 2021Children are often featured in their parents' influencer marketing campaigns. But now they are becoming influencers themselves. BuzzInContent.com spoke to some influencer agencies to understand what goes behind these campaigns
By Benita Chacko | May 04, 2021In the second episode of BuzzInContent's monthly IP, Hamsini Shivakumar, Semiotician, Leapfrog Strategy Consulting, Savita Pai, Chief Digital and Media Officer, Diageo India, Sajni Masturlal, Head of Content, Wakefit and Karthik Nagarajan, Chief Content Officer, Wavemaker India and Head of Content, GroupM India talk about the nuances of creating content that is culturally relevant
By BuzzInContent Bureau | May 03, 2021The Founder of Leapfrog Strategy Consulting writes that given the times we are living in, if brands start relevant and wide-reaching conversations to grow awareness around mental well-being, they could make a dent in the social handling of the issue and, of course, be remembered fondly as changemakers by consumers
By Hamsini Shivakumar | May 03, 2021The heartening story is expected to bring about some hope, positivity, faith and a few smiles as the country is going through unprecedented challenges
By BuzzInContent Bureau | May 03, 2021Podcash, a marketplace for podcasters, advertisers and guests, aims to create an all-in-one data-driven marketplace that eases podcast discovery and promotes the growth of the podcasters by connecting them to the right collaborators and advertisers
By BuzzInContent Bureau | April 30, 2021In an over three-minute video titled, ‘If your bra were an aunty', Singh highlights various issues women face with their ‘conservative' bra and how Nykd by Nykaa can solve them all. Despite its length, the uniqueness and the humorous quotient makes you watch till the end
By BuzzInContent Bureau | April 30, 2021The campaign #CoolHaiMeriMaa reiterates that a mother's confidence in a child helps the child to progress and succeed in life. The initiative appreciates their will of standing tall and smiling for their children and guiding them in the toughest of tough situations
By BuzzInContent Bureau | April 29, 2021The influencers will invoke nostalgia and revive childhood memories during lockdown 2.0 by using Rasna as an ingredient to make multiple recipes
By BuzzInContent Bureau | April 28, 2021Thakker was earlier with Universal Music Group. This will be his second stint at TVF (The Viral Fever)
By BuzzInContent Bureau | April 28, 2021The Founder, Leapfrog Strategy Consulting, says there is almost a white space when it comes to branded content which furthers the cause of eco-friendly, cruelty-free, sustainable and zero waste consumption in India. Unilever's entry into this space – even if at a global level – is a sign of a growing clientele for such products
By Hamsini Shivakumar | April 26, 2021As part of Levi's year-long digital initiative #IShapeMyWorld, independent journalist Faye D'Souza shares her story and inspires many others to challenge the rules set by society
By BuzzInContent Bureau | April 26, 2021As part of brand integration, in each weekly webisode, Chef Anahita digs into her fridge and picks out one Goeld frozen food to create mouth-watering and wholesome dishes
By BuzzInContent Bureau | April 23, 2021