The company ropes in creative video agency Band-Stand Videos for the conceptualisation and digital agency Schbang Digital Solutions for execution

BuzzInContent caught up with Pawan Sarda, Group Head, Digital, Future Group, to know why the brand chose Instagram to launch the web series and how it intends to engage with consumers

Salwan, co-founder and CEO of Little Black Book, shares key ingredients of the secret sauce of the platform's success and why it is the go-to place for brands looking to connect with millennials

The campaign was conceptualised and executed for the premium jewellery brand by Adfluence. The campaign saw an engagement rate of 18.99%, 5.7 million+ impressions, and the campaign posts were ‘saved' by more than 9,500 users

Individuals can log on to http://erasedpages.com/ where they can search and ask any question about their past that they wish to rediscover the answer to

Based on ‘Future of Work' report by Dell Technologies in collaboration with Institute For The Future, the video emphasises on how emerging technologies like artificial intelligence, machine learning, internet of things etc. will change the way we work in the year 2030. It also highlights how there might be the creation of new jobs in the future that do not even exist as of today

Rekha Rao and Sandeep Vasudevan join as the Business Heads

News agency Reuters reported that this marks the dating app's foray into creating an online platform for scripted video content

Amid a debate over whether it is the content creator who decides the success of a content piece or the distribution platform, BuzzInContent.com finds out who wins the race

As a part of this initiative, RJs will additionally create engaging and interactive digital content to engage with listeners and advertisers in an effective way

The first video ‘The feedback' experiments with entrepreneurs who believe in inclusiveness. The second video ‘Leap of faith' depicts the conviction one needs to follow his dreams

The campaign ‘Perfect films never leave you' is conceptualised and executed by River Advertising

Marsplay's seed round was led by Amit Agrawal, former YouTube India Head, Vivekananda Hallekere, CEO, Bounce and Shamir Karkal, Founder Simple.com, among others

Featuring the Xiaomi ringtone, the video is an interesting contemporary spin using EDM, leveraging the brand's high-spirited identity and Mi Fan culture

As part of the offering, the influencers will create unboxing videos of products for the brands

Through this initiative, the company aims to promote the spirit of connected living that is an enabler in people's lives this festive season

Long-term partnerships between advertising agencies and brands are a norm of sorts. But it is not the same when it comes to brands partnering with content platforms, content creators and content specialist agencies. BuzzInContent explores the reasons behind such short-term associations and the future potential

Brands will be able to evaluate what type of content works best for them; images or video, short-form or long-form, listicle or standard editorial and much more