Conceptualised by VMLY&R, the campaign witnessed participation from leading brands such as Fevikwik and Policybazaar and over 1,000 influencers

The contest, activated during the lockdown, aims at giving independent artists a song and music video release opportunity on the platform in English, Hindi-Solo, Hindi-Group, Regional and Hip Hop

The campaign encourages people to keep enjoying their favourite foods without worrying about tooth sensitivity

The data-driven report ‘Top 100 Mom Social Media Influencers of India' is formulated from a sample of 300,000 Indian influencers who had trackable data

WittyFeed has rebranded itself into a hyper-localised, professionally generated content platform, Nukkad by Stage, and launched Stage, an artist-led and dialect-based OTT platform. BuzzInContent.com caught up with Vinay Singhal, Co-Founder and CEO at Stage to talk about the platform's journey from Wittyfeed to CatchUp and now Stage

If used creatively and efficiently, Audcasts can be the ticket to widespread recognition, says Karan Gupta, Managing Director at Zirca Digital Solutions

Whoppl delivered 4X ROI. The success of the campaign #Weikfieldrefresh was in choosing the right influencers and letting the stories speak for themselves. The content led to organic chatter and got people talking about the brand, creating a million unique impressions

INCA has introduced Sophia, the AI-powered global influencer, to its network in her first agency ambassadorship while expanding its portfolio in APAC via partnership with Hanson Robotics. Dokania, APAC, Product Manager, INCA talks to BuzzInContent.com about the future of virtual influencers and its capacity to provide heightened level of brand safety

The poem weaved in verse by Ford's Director of Communication Kapil Sharma, is a celebration of collective human endeavour in the face of a challenge which shone through with many going further to help others

FreshTake series reflects upon Doublemint's brand proposition of starting something fresh and building meaningful connections

#NewspaperMornings is a multi-platform campaign and will engage in a dialogue with TOI's readers. The film is available on TOI's digital and social media handles. The campaign will be amplified across television, OTT and digital platforms

The campaign #IAmAnArtist conceptualised by BC Web Wise displays a healthy mix of introductory, tutorial videos and content featuring real people with their fluid art paintings

The activity included a YouTube release, ‘How to Impress Your Boss' in association with YouTuber ‘Be YouNick'. Abhi and Niyu, Barkha Singh, Ankush Bahuguna, Saloni Gaur, and Ayush Mehra and others posted content around the campaign

The brand has also launched its own social media platforms ‘Keep It Real with Pfizer Upjohn' on Facebook and Youtube to create a community and raise awareness about the increasingly prevalent issue in the country. The campaign is conceptualised by Edelman India

As part of the content-driven consumer engagement campaign, the brand has empanelled a jury of home décor industry experts Krsnaa Mehta, Founder, India Circus, Ronitaa Italia, Editor-in-chief, GoodHomes magazine, and Payal Singhal, leading designer, to select the deserving candidate

Conceptualised by OML (Only Much Louder), the video features Varun Thakur and Supriya Pilgaonkar

Sanjay Suri, as Eddy, a rare breed of professional cuddlers in India, has a job to squeeze the joy out of weary souls. But first, the uncanny ability must pass the test of suspicion

The brand collaborated with celebrities and influencers who posted videos of them dancing to the anthem. It also celebrated the resilient spirit of news channels and other brands through social media posts and outdoor hoarding