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The idea of the initiative is to break the barriers of body shaming and to motivate women to be comfortable in their own skin

By BuzzInContent Bureau | April 26, 2019
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FCB India was a close No. 2. A total of 17 metals were awarded in the category, where Cheil India fetched two Gold metals for adidas ‘The real Kashmir' and FCB got one Gold and one Silver for Horlicks' ‘Fearless songs'

By BuzzInContent Bureau | April 13, 2019
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Created by both the artists, the new song titled ‘How we do it' will be launched by the beverage brand on November 29

By BuzzInContent Bureau | November 26, 2018
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The trends are drawn from the winners of the Effective Content Strategy category of this year's international Warc Awards

By BuzzInContent Bureau | October 22, 2018
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Headquartered in Mumbai, the studio aims to fill the void of creating entertaining content by using insight-based communication for brands

By BuzzInContent Bureau | August 14, 2018
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Garg talks about the beauty brand's content marketing initiatives, the right way to look at content and its Cannes strategy

By Akansha Srivastava | May 08, 2018
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Based on the theme ‘Elements of Nature', the finalists were instructed to weave in stories using the four elements at Kanan Devan Hills – earth, fire, wind and water. These stories in the form of webisodes will be released every week on Tata Tea Kanan Devan's Youtube channel

By BuzzInContent Bureau | March 20, 2018
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Do Your Thng opened the campaign brief to DaMensch users. The collaboration was with male creators from photography, fashion, lifestyle and grooming. Each creator developed a content piece relevant to their profile and audience, which was shared on social media

By BuzzInContent Bureau | September 25, 2020
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BuzzInContent.com brings to you the first-ever weekly series titled ‘Content and Culture' that will analyse the content initiatives by brands through the Semiotic Lens. Presenting this week an analysis done by the rare Semiotic professionals at Leapfrog Strategy Consulting led by Hamsini Shivakumar for Cadbury Dairy Milk Silk's song ‘Sang Rahiyo'

By Hamsini Shivakumar | September 23, 2020
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BuzzInContent.com caught up with Yadav, Associate Director, Marketing (Chocolates) and Karthik Nagarajan, Chief Content Officer, Wavemaker India to understand the brand's content strategy for the promotion of Cadbury's limited-edition Dairy Milk Silk ‘I missed you' Heart Pop bar

By Shradha Mishra | September 21, 2020
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Shorts is a new short-form video experience for creators and artists who want to shoot short, catchy videos with their mobiles on YouTube

By BuzzInContent Bureau | September 17, 2020
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India's advertising self-regulatory body will have to equip itself for monitoring branded content, DIY videos, informative articles, macro- and micro-influencers, user-generated content (challenges thrown by brands on short-video platforms) or any other form of content commissioned by brands

By Akansha Srivastava | September 16, 2020
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Instead, spend your precious time, energy and hard-earned money on earning love and loyalty through content marketing

By Niraj Sharma | September 14, 2020
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Brands, content platforms, creators, publishers and agencies can enter their work created between January 1, 2019, and October 31, 2020. BuzzInContent has also created a special category for content marketing during Covid crisis

By BuzzInContent Bureau | September 09, 2020
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Yan Han, International Business Chairperson, Topline Consulting Group, shares five points around which influencer marketing will evolve and adapt to the changing circumstances of the social order

By BuzzInContent Bureau | September 09, 2020
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The first episode featured Deepika Padukone. The second episode featuring Balan was aired live on the Vedantu app on July 31. 1.3 lakh people registered for the episode, while the Vedantu website attracted one million visits and 8 lakh unique page views on the same day

By BuzzInContent Bureau | September 04, 2020
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Anuradha Aggarwal, Head, Infotainment and Kids, Star & Disney India, speaks to BuzzInContent.com about one of the finest brand integrations in recent times

By Akansha Srivastava | September 03, 2020
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Neel Gogia, Co-founder, IPLIX Media, writes how long-term tie-ups are the best way for both brands and influencers to grow together and make the partnership a success

By BuzzInContent Bureau | September 02, 2020
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