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Arré Studio has roped in veteran film-maker and ad-man Harsh Dave as Executive Producer to strengthen its development and execution capabilities in the original content space

By BuzzInContent Bureau | August 28, 2018
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The web series garnered 2.4 million total views and was a follow-up to the vox pop video of #GraveyardOfLifeGoals that was launched in end of March 2018 with popular YouTube star Sahil Khattar. The content initiative is a part of the company's campaign Samjho Ho Gaya, Life Goals. Done

By BuzzInContent Bureau | August 23, 2018
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He will report to Kartik Iyer, President Media Brands and Amplifi – Dentsu Aegis Network India

By BuzzInContent Bureau | August 21, 2018
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When consumers step into the role of advertisers and start speaking for the brand on various platforms, it gives the brand a kind of credibility and proximity with consumers that no amount of advertising can match. BuzzInContent.com finds out how user-generated content is working for brands

By Akansha Srivastava | August 21, 2018
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The attorneys argued that the site has created user content when it mines user data to ‘create' and ‘customize' an audience for a particular advertiser

By BuzzInContent Bureau | August 21, 2018
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The fast food brand has also launched a contest where consumers need to click a selfie with their favourite Sub, explain how it makes their mood and share it with #MakeItWhatYouWant

By BuzzInContent Bureau | August 15, 2018
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Along with The Better India and supported by UN Women India MCO, the campaign highlights the path-breaking work of six women catalysts of change

By BuzzInContent Bureau | August 14, 2018
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To change the attitude towards the girl child, the automotive giant has planned a number of activities that includes creating relevant content around the campaign in partnership with Terribly Tiny Tales

By BuzzInContent Bureau | August 06, 2018
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The channel engages with the fans of its reality show ‘India's Best Dramebaaz' through the GIFs of their favourite contestants, celebrity mentors and hosts. The Giphy account has already crossed 17.1 million views in four weeks

By BuzzInContent Bureau | July 30, 2018
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Chaturvedi joins the ecommerce giant from Housing.com where he was Group Chief Marketing Officer

By BuzzInContent Bureau | July 25, 2018
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The web series ‘Hershey's Presents Meethe Bahane' will show how its range of syrups, spreads and cocoa can be used to make daily snacks and breakfast more exciting

By BuzzInContent Bureau | July 25, 2018
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Geraets explains the rationale behind going big on television for the company's latest content initiative ‘Maggi Kitchen Journeys'

By Akansha Srivastava | July 24, 2018
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Bhavishya Kelappan, Business Head, Mia, shares with BuzzInContent how the brand decided to focus more on content marketing than advertising to engage with their consumers

By Karuna Sharma | July 24, 2018
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The new offering will give brands the power to stay on top of live and trending topics

By BuzzInContent Bureau | July 13, 2018
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The product brings in a new range of influencer focused metrics and insights lacking today

By BuzzInContent Bureau | July 13, 2018
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The Chief Revenue Officer of MissMalini Entertainment talks about their content offering, measurement. He also says marketers should first focus on brand building and then expect sales leads

By Akansha Srivastava | July 10, 2018
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Being a content-heavy sector and with decreasing attention span, how can this segmentwin the trust of consumers using content as a mainline marketing tool across mediums? BuzzInContent analyses

By Karuna Sharma | July 10, 2018
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The initiative highlights and recognises the extraordinary stories of six women changemakers across communities who drove a positive change in society

By BuzzInContent Bureau | July 10, 2018
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