A first in the sexual wellness category, Skore and Isobar banked on Clubhouse's popular club, Dark Room, hosted by content creators Santu Mishra and Aishwarya Subramanyam, who speak on taboo topics. They together created a room ‘Sleepless with Skore' on August 8, which had more than 1000 people joining for the two-hour session

This new film conceptualised and executed by Jugaad Motion Pictures is part of Tinder's initiative with a resources centre, www.letstalkconsent.com, to encourage discourse on consent, in partnership with Yuvaa and Pink Legal

The program outlines opportunities for content creators to receive funding in the form of cash rewards

The men's fashion and lifestyle brand has launched its first UGC-contest #HeroNahiVillain hook-step challenge, which encourages users to send their versions of the Hero Nahi Villain hook step

Classplus eyes the 340 million user-community on ShareChat and Moj to build a stronger teacher-student connect

Moment marketing has been a buzzword among agencies and brands for quite some years now. But is churning content for every occasion really a strategy or does it dilute a brand's message? BuzzInContent finds out why latching on to every conversation can backfire for a brand and when moment marketing can turn into spamming for consumers

While it is expected of education brands to create content on such an occasion, other players also took Teacher's Day as an opportunity to engage with consumers. BuzzInContent lists its favourite campaigns

With celebrity features in every edition along with interviews, editorial lookbooks, industry scoop, international perspective and expert opinions, ‘Blogazine' is an editorial assemblage designed and curated to keep readers interested through focused content

Jha will now lead the live commerce and shoppable videos platform's brand and content marketing functions

The campaign initially featured Bollywood actor Shah Rukh Khan. To amplify the message and the newly created song, the brand collaborated with influencers Rithvik Dhanjani, Gauhar Khan and Awez Darbar who dared followers to recreate the video

Pepsi has launched a set of golden cans and packs inspired by Money Heist, leading up to the virtual fan party in October 2021 for all series fans

These stories have been narrated by the warriors themselves. #AgentofSafety is part of Har Ghar Surakshit, a public awareness initiative by Godrej Locks to make people safety conscious

BuzzInContent caught up with brands and agencies to discuss how the right content marketing strategy will help brands engage with consumers at relevant touchpoints even when third-party cookies cease to exist

The Groupe consolidates its content production arm under Shah. The Groupe also elevates Akshay Multani to Executive Producer, Prodigious and appoints Deepak Bulchandani as Head of Brand Partnerships at Content Factory

The brand has launched a film that touches upon an important facet of equality and encourages everyone to accord equal respect to both working professionals and homemakers

The influencer campaign features Yogesh Tripathi, Nirmal Soni and Karamjit Anmol

The campaign was launched on World Senior Citizens Day. As part of the campaign, the brand collaborated with Ravi Bala Sharma, Manjari Varde, Tripat Singh and Dinesh Mohan to spread the message that how the use of diapers can gift (freedom) to those suffering from it. BuzzInContent caught up with Kartik Johari, Vice-President, Nobel Hygiene, to know more about the execution of the campaign

BuzzInContent caught up with Sonal Mishra, AVP, Marketing at Unacademy, to talk about the thought behind creating a music-led content IP