Brands creating food-related content is not new. But due to the Covid-19 lockdown, we can see a massive increase in cooking-related content. BuzzInContent.com caught up with Amul, KFC, Big Bazaar, chef Ranveer Brar, lifestyle platform Gobble and digital agency Blink Digital to analyse the growth of the branded cookery content space in India and the art of creating food content

Through the two-month campaign #HappyAtHome created by Foxymoron, Hershey's will encourage its fans to create and share from over 100 recipes created by celebrity chef Ranveer Brar, using Hershey's syrups, spreads and cocoa powder

In these uncertain times, the brand is focusing on how it's more important for men to become equal partners in household chores. The brand launched a film, which is a throwback of the #ShareTheLoad campaigns, collaborated with influencers, launched social media contests, TikTok challenge and more

Aired powerful content pieces ‘The Choice' and ‘Circumstances' during Oprah Winfrey's town hall show on racial discrimination in the US

With over 1.9 crore downloads and 90 lakh monthly active users on its app, Trell has witnessed a 20x growth within one year

McCann won for its campaign ‘Cash is no more king in India' for Mastercard and TOI for the ‘Lost Votes' campaign

The partnership will start with the live broadcast of the finale of the ongoing Red Bull Flick tournament on Loco

Ramaswamy, Co-Founder, The Script Room talks in length about the art of storytelling through branded content. He said if brands want to tread carefully, and only want to be associated with shows that are goody two shoes, then they could be missing out a lot. The right way to look at it is in a very large zoomed-out perspective. It cannot be too myopic. One should be game for a few trolls

Animated content for long in India has failed to deliver value due to quality issues. But the Covid-19 crisis came as a shot in the arm for animation, which has come to the rescue of brands and publishers. BuzzInContent.com finds how the animation space is redefining itself from being a children genre to be accepted by all

The #SwagStepChallenge that aims at encouraging people to use traditional greetings like salaam and namaste has garnered 17 billion views across TikTok and Instagram

According to Sheeko Pepsi India's Brandscore, the brand collaborated with more than 29 influencers, whose posts reached more than 84 million people, with over 47,000 comments in an estimated media value between Rs 60-70 lakh

Through the stories of four real members, the brand campaign puts focus on how they leveraged the platform's potential to connect with others, to upskill and move ahead in the career

The campaign executed by Mad Influence garnered over five billion views in just three days of execution

In the first part of our series, BuzzInContent.com analysed why live streaming is becoming an integral part of the content strategy of brands during this pandemic. In part-II, brands and agencies discuss what must be followed to maximise ROI on live streaming

With the events industry shut due to Covid-19, a lot of brands have resorted to the live interactive content formats on social media. But creating appeal, engagement, getting the right audience to watch it along with fulfilling brand objectives is not easy. BuzzInContent.com talks to brands and experts to understand the art of doing it right

The lockdown has proved to be challenging for the media industry but it has also provided content creators with an opportunity as consumption of content is more than ever. It also calls for innovation as creators have to make do with minimum production back-up

To ensure that families can comfortably have this conversation with the girls in the family, Stayfree has tied up with Menstrupedia. The platform talks about what periods are and how to manage them better

The campaign has been launched to celebrate the start of train journeys amid Covid-19, highlighting the importance of safety, caution