Speaking at BuzzInContent Conversations 2020, influencers, agencies and brands discuss why influencers demand a sizeable say in brand communication. They talk about influencers having an emotional connect with brands and explain why having influencers as brand evangelists work well
By Akanksha Nagar | December 10, 2020The winners' list of India's most-awaited content marketing awards is out. Selected by a jury consisting of industry captains, the winners have been picked after a thorough and transparent process
By BuzzInContent Bureau | December 09, 2020The fully automated and transparent judging process without any manual intervention will give the first finalists of the inaugural BuzzInContent Awards. BuzzInContent Conversations line-up announced
By BuzzInContent Bureau | December 01, 2020The feature will soon be introduced in Live as well. A new workflow will also allow advertisers to create branded content ads without the need for them to post organically on Instagram first
By BuzzInContent Bureau | November 23, 2020To create the film, the brand's creative agency Howl reached out to brand loyalists via social media to gather user-generated videos and stitch them together. Brought alive by Roshan's voice, the film surpassed six million+ organic views on YouTube in a month
By BuzzInContent Bureau | November 20, 2020Prior to his stint at Daredevils, Dua served as the Asia Director of Octagon, a leading sponsorship consulting practice, consulting for Beijing Olympics and ideating and executing the Test event for 2008 Olympics — World Cup of Gymnastics
By BuzzInContent Bureau | November 20, 2020News18 Network will create a show ‘Young Genius' that will air on TV beginning in January and ending in March 2021. Times of India has launched a #KeepLearning campaign that will offer innovative, engaging and informative content for young students
By BuzzInContent Bureau | November 19, 2020Amid the scarcity of fresh content and a dire need to integrate the brand with the content on TV and digital, brands and agencies ought to be a tad smarter with the integration. BuzzInContent.com figures out how the branded content space is evolving amid the pandemic
By Akanksha Nagar | November 17, 2020Hamsini Shivakumar, Founder, Leapfrog Strategy Consulting writes that hybrid format tends to mix up characteristics from ads and content, as per the perceived requirement and it makes more sense to the marketer who feels concerned about the ROI on a pure branded content film and sees this as a way to continue the product sell while making it less interruptive
By Hamsini Shivakumar | November 13, 2020It curates simple, engaging, youthful and bite-sized content in various formats such as videos, articles, infographics, comic strips and quizzes
By BuzzInContent Bureau | November 12, 2020The video campaign #SmileWalaDiya has a contest where people will be encouraged to share how they will delight their friends this Diwali. The film has been co-produced by Schbang Motion Pictures and Happy Monk
By BuzzInContent Bureau | November 11, 2020The agency is targeting to manage influencer marketing campaigns worth Rs 500 crore by March 2022
By BuzzInContent Bureau | November 04, 2020The brand also launches a special Cookbook featuring 30 sweet and savory recipes for your everyday breakfast
By BuzzInContent Bureau | October 30, 2020The Man Who Walked Around the World will premiere globally on Discovery's portfolio of brands and services on November 12
By BuzzInContent Bureau | October 28, 2020OML's content marketing team continues to drive the branded entertainment initiative of Bacardi Breezer, Grey Goose, William Lawson's, Dewar's, Bombay Sapphire, Martini, Martini 0.0 and Patrón across 15 countries
By BuzzInContent Bureau | October 23, 2020The series will feature popular mixologists from Delhi-NCR who will divulge secrets of their best creations
By BuzzInContent Bureau | October 19, 2020The portal will equip parents with children above two years and up to the age of 12 years, to make informed decisions about food choices and nutrition
By BuzzInContent Bureau | October 16, 2020The inclusion of fashion and lifestyle conversation in his relatable yet creative content will accelerate Myntra's efforts of tapping into the fashion-centric audiences and beyond
By BuzzInContent Bureau | October 12, 2020