For many companies, classical music is still seen as a good-to-do social responsibility event. But corporates and brands can make classical music a part of their marketing DNA, explains Hindustani classical vocalist Sveta Kilpady

In the campaign created in association with TVF's Girliyapa, the brand is subtly integrated in the story where a situation is created around ‘What if mothers behaved like government employees?'

The research shows branded content campaigns are more effective if they include personalised elements. 63% agree that personally relevant content improves how they feel about the brand associated with it and 58% see brands in a more positive light if they provide them with content that matches their interests

Shivaji Dasgupta, Founder of INEXGRO Brand Advisory, writes how in the emerging world of Content Marketing, the stimulus must always be the experience while the desired response is the brand

Known for doing stories in 140 characters and integrating brands seamlessly in them, the content platform is now trying various forms of video content

The first set of Fact Cards has been launched in association with Raymond's Khadi campaign. As part of this campaign, with the help of intriguing creatives, Inshorts shares with its readers seven interesting facts about the humble weaver with the caption ‘The story re-spun'

Kumaran comes with an experience of over two decades in revenue and content planning and sales, distribution and marketing

Celebrated and recognised globally, The Webby's is an iconic platform created to award excellence on the internet and is touted to be the Oscars of the Internet

The focus will be on creating solutions for brands associated with Republic TV, primarily through branded content. WYP will also be responsible for Republic TV's promotional content

What's Your Problem created Twitter's first live comedy show, half hour of content programming on a TV channel and a stand-up comedy show by terminally ill people

The investment round was led by Neoplux (Doosan Group, Korea) and OPPO (China). Existing investors IDG Ventures India, Kalaari Capital, GREE Ventures (Japan) and Summit Media (Philippines) also participated

Brand custodians and representatives from Adobe spoke about how creative agility can be managed without compromising brand consistency to deliver outstanding experiences at a brisk pace across all channels and devices

Pawan Sarda, the Group's Head of Digital, talks about the brand's content play to target the regional markets for its local positioning

Video for Sponsored Content to help marketers and businesses make the most of LinkedIn's targeting and measuring capabilities to effectively reach and engage with the right audience in a quality environment using video

Saxena will be responsible for identifying and building new revenue streams, along with fostering deeper brand relationships

Sheikhawat talks about the UB Group's content marketing focus, strategy to choose content, employee advocacy and the content marketing scenario in India

To launch the brand's new corporate identity, Jack in the Box Worldwide, the digital agency brand of The 120 Media Collective, created a platform to connect like-minded individuals and bring them together to realise their aspirations

BuzzInContent talks to content experts to explore the scope of branded content and content marketing, the strategy of doing both, opportunities attached and the diminishing line of difference between the two