Are content creators the winners as they are getting better revenues for their investment on content or the OTT players, who are getting non-Bollywood and relatable localised content? BuzzInContent.com speaks to industry experts to find out who is gaining what because of the shift

Prior to this, Singh held the position of Chief Executive Officer leading the South Asia operations of GroupM

Through the initiative ‘Joy of running', the brand announces its association with the upcoming TCS World 10K Run 2019 as the official ‘Sports Goods Partner'

The brand is celebrating ‘I am who I am, unapologetically' in its new campaign ‘Den I'm' and unboxing four real artists to showcase the campaign with musicians

Under the brand's flagship CSR programme Shiksha, P&G has launched the film #DontLetDreamsWait conceptualised and created by Leo Burnett

After the success in the US, Europe and Australia, the company has set its foot in India. Marketers and agencies will get access to one of the largest native supply opportunities in the world, spanning dozens of programmatic native exchanges and SSPs, including Outbrain's own native advertising platform

In a conversation with BuzzInContent.com, Jankulovski talks about how content serves as a showcase of the Maserati lifestyle to its prospective customers and brands enthusiasts. Sharing its upcoming plans in the same space, he reveals how it is measuring ROI garnered from content initiatives

Wunderman Thompson has created a few films to encourage the industry to redefine short- form mobile video creativity. Facebook is also throwing open a ‘Thumbstopper Challenge', an invitation to all creative minds to submit their short stories on the brief of driving behaviour change in less than 10 seconds by July 12. The winners will be announced in August, and the top winners will get to travel to Cannes next year

This is Nestle's third edition of the campaign. Built on the philosophy ‘Have a break, have a KitKat', it urges consumers to take unique travel breaks

Dubey will report to CEO Rohit Bagad and will help bolster the company's offerings to help brands reach consumers through regional language content

The offering will enable brands to run AI-powered content marketing campaigns beyond social channels to achieve real outcomes for marketers. INCA will roll out in India in Q3 2019

Buck, SVP, Global Revenue at Taboola, says content discovery platforms help users to unearth the right content at the right time at the right place. He says there is no point creating content if it is not fine-tuned before distribution via right channels

Hosted by Chef Kunal Kapoor, the show will stream on TVFPlay and YouTube channel The Timeliners, starting May 16, every Thursday

The content partnership aims to leverage the occasion of Family Day to build brand affinity and love for McDonald's

The lyrics of the rap songs are user-generated. They mention the essence of India's cities and are sung by famous rappers

Three world famous National Geographic photographers — Andy Bardon, Carlton Ward and Krystle Wright — used OnePlus 7 Pro's triple lens camera to capture the beauty of North America

Rashi Goel, VP Consumer Communications, Nestle India, shares with BuzzInContent.com how the whole idea of the content initiative in the form of a mobile-first website was born. An AI-enabled chatbot service for nutrition queries, tiffin recipes, growth trackers, custom meal plans are among the website's offerings

In an interaction with BuzzInContent.com, Saujanya Srivastava, Chief Business Officer at MakeMyTrip, shares how the brand, via its blog's regional content and in-app travel game show, aims to help its customers meet their travel aspirations