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In an interaction with Republic TV presents Engage, Abhik Sanyal, Head, Consumer Marketing, DSP Investment Managers, talks about the nitty-gritty of a good content strategy. The brand undertakes a lot of content initiatives to make mutual funds and investment concepts easy to understand while presenting them in an entertaining, contemporary and fresh manner

By Akanksha Nagar | January 13, 2020
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In an interaction with Republic TV presents Engage, Kochar, Vice-President, Marketing and Member Engagement, talks about the brand's content plans, growth of content marketing in 2019 and trends that will shape the content space in 2020

By Akanksha Nagar | December 23, 2019
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Future Group has been the flag-bearer in launching a few content formats like India's first Instagram web series, 24-hour live fashion show and live cookery show on digital. Sarda, Group Head, Digital, Future Group, talks to Republic TV presents Engage about the brand's content strategy, the company's willingness to create more vernacular content and expectations from agencies

By Akanksha Nagar | November 15, 2019
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In a video interview series, Republic presents Engage, Lufthansa's Director B2C Marketing for Asia Pacific, tells BuzzInContent.com that digital and social drive the brand's content initiatives but television and radio provide them reach. Listen to Knapp as he talks about Lufthansa's approach to content and his expectations from Indian content partners

By Akansha Srivastava | October 11, 2019
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In an exclusive interview series, Republic TV presents Engage, Mia's Business Head talks about the brand's content marketing strategy. She gives a few tips that marketers should consider while creating snackable content and on the usage of influencer marketing by the brand

By Akanksha Nagar | August 22, 2019
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In the second part of the video interview with Republic TV presents Engage, Jha, the CMO at the self-drive car rental platform, talks about the brand's future content strategy and a few tips for the brands embarking on their content marketing journeys

By Akansha Srivastava | August 09, 2019
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In an interaction with Republic TV presents Engage, Jha, the Chief Marketing Officer at the self-drive car rental brand, talks to BuzzInContent about the content distribution challenges faced by the brands, nitty-gritty of investing in the content on various mediums, how the consumers are moving from Facebook to TikTok and Instagram for content consumption

By Akansha Srivastava | July 31, 2019
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In an interview series Republic TV presents Engage, Bindal, Head of Content at the Real Estate company that owns Housing.com, PropTiger and Makaan.com talks about the brand's content strategy and how it measures the success of content effectiveness

By Akansha Srivastava | July 22, 2019
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In a video interview series Republic TV presents Engage, Chawla, Head of Brand Marketing, talks about how the brand is running at the forefront in the content game in the travel space. She also said that through the content one can create brand love that acts as the biggest advocacy and eventually fulfilling business objectives

By Akansha Srivastava | July 10, 2019
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In a video interview series Republic TV presents Engage, Volkswagen India's Head of Marketing says that he finds huge potential in the OTT and music space on the content front. He believes that while macro-influencers help get reach, micro-influencers bring further authenticity towards the brands

By Akanksha Nagar | May 27, 2019
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The CEO of the denim brand speaks with BuzzInContent.com in a video interview series Republic TV presents Engage on the brand's focus on content marketing, power of user-generated content and role of various mediums in the content strategy

By Akanksha Nagar | May 20, 2019
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Apte, Vice-President, Marketing, Castrol India, talks about the brand's content marketing strategy in a video interview series Republic TV presents Engage

By Akansha Srivastava | May 06, 2019
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Puma India Managing Director tells BuzzInContent.com that marketers stick to traditional advertising because that's what worked for them until a few years back. Watch Ganguly talk about Puma's focus on content in a video interview series, Republic TV presents Engage

By Akanksha Nagar | March 27, 2019
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Sai Narayan, Associate Director and Head of Marketing, Policybazaar and Paisabazaar, and Shamik Ghosh, Head, Content and Communications, Paisabazaar, talk about their content marketing strategy, challenges and the way forward for doing content for the financial services category, in a video interview series, Republic TV presents Engage

By Akanksha Nagar | March 15, 2019
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The Founder and CEO of Clovia talks about the brand's content strategy, dos and don'ts of content integration, and challenges associated with content marketing in the lingerie category, in a video interview series, Republic TV presents Engage

By Akansha Srivastava | March 04, 2019
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The Vice-President, Marketing at Shalimar Paints, talks about the brand's new focus on content, a few tips for brands entering the content marketing space and the challenges associated with branded content, in a video interview series, Republic TV presents Engage

By Akanksha Nagar | January 21, 2019
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Fabindia's Chief Brand and Marketing Officer talks about the growth of content marketing in India, nuances of doing content on TV and print, and some tips for marketers ready to enter the space, in a video interview series Republic TV presents Engage

By Akansha Srivastava | December 26, 2018
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The Country Marketing Director of HP India talks about the brand's content marketing strategy, in a video interview series, Republic TV presents Engage

By Akansha Srivastava | December 17, 2018
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