Season 3 explores the same-gender romantic relationship between two young girls. With the increasing importance of wearing a mask to prevent the spread of viruses, PureMe's range of long-wear, linen masks was seamlessly woven into various episodes of the series

Bobble's AI engine will understand consumers' real-time intent, map it with the right content and accordingly suggest Sunfeast YiPPee! Mood Masala's relevant stickers, GIFs or BigMojis to replace the plain text message and encourage further sharing

Showcasing how the pandemic has accelerated virtual dating, with a surge in swipe volume and messages sent on Tinder, the partnership captured newer dating encounters and unpredictable plots via text-based, video and visual content

Divyanka Tripathi Dahiya, Deepika Singh Goyal and Teejay Sidhu took the #SaasBahuSwap challenge on social media, celebrating the evolution of saas-bahu relationship in the Indian society, just like the characters of the show

The influencers talked both about hygiene and the environment. The brand reached more than 3.85 lakh in a media value pegged around Rs 10 lakh, according to content marketing agency Sheeko

The week-long campaign seeks to initiate a nation-wide dialogue around personal hygiene with an intent to drive change and raise awareness on creating a healthier nation

Whisper had earlier partnered with Girliyapa for its web series Girls Hostel

In this week's semiotic analysis, Hamsini Shivakumar analyses the brand's music video created with rapper Dee MC. She says the brand hasn't found its own voice through the video or evolved the visual and verbal signs of progressiveness, but it has simply adopted the formula learnt from culture to tick the right boxes for the anti-colourist crowd

Former Miss Universe Sushmita Sen has joined the judges' panel of ‘Myntra Fashion Superstar @MTV', which is set to go live on Myntra's content destination Myntra Studio, and on MTV and Voot

The brand will run a dance challenge based on the hook step in the music video through the Instagram profiles of the 10 celebrities featured in the video

It's an innovative content strategy for a confectionery brand to extend its usage beyond regular consumption. BuzzInContent.com caught up with Ritesh Sud, Associate Director, Category (Marketing) and Media, Perfetti Van Melle, to understand the brand's content strategy to increase awareness and sales of the product

In a joint interview with BuzzInContent.com Aalok Bhan, Director and Chief Marketing Officer and Rahul Talwar, Marketing Head, explain how content marketing initiatives helped the life insurance brand move ahead during and after lockdown. They talk about the brand's overall content strategy and future plans

In a media value pegged between Rs 30-40 lakh, the brand was able to garner 29 million-plus reach through influencer marketing for the launch of the phone

The brand with its philosophy of mood uplift transcends from ‘Joy of Bathing' to ‘Joy of Living' with this launch

The campaign narrates the multiple negative thoughts that a woman goes through during pregnancy in the middle of the Covid-19 pandemic

The platform integrated Insurance Samadhan's offerings in a weekly show on financial literacy, where the host simplified the complex topic of insurance and ways to tackle grievances in a month-long campaign

To celebrate the launch of the ZX 2K Boost sneaker, adidas Originals launches the ZXience Network on YouTube. The Stream of ConZXiousness series features actor Ranveer Singh, gaming superstar Ninja, vintage clothing icon Sean Wotherspoon and actress Mette Towley

Dingra, CEO, WATConsult, in an interaction with BuzzInContent.com, says initiatives like vocal for local and Atmanirbhar (self-reliant) have pushed brands to adopt regional content with vigour. She says video and audio tailored to regional dialects and easy-to-consume short video formats will be the low hanging fruits in the near future