In an interaction with BuzzInContent.com, Doshi says it would be foolish to assume that the industry's ad revenues have not been impacted due to Covid-19

The campaign has been conceptualised and executed by their creative agency partner Kinnect and digital media firm Qyuki. The bank will also contribute Rs 500 each time the song is shared via social media

With its second leg of online masterclasses starting May 1, 2020, Canon India aims at reaching out to photography enthusiasts across the country by adopting a hyperlocal approach of conducting webinars in regional languages

The programme focuses on providing expertise to bartenders with training sessions divided into different modules, including sessions on grooming, styling, communication, photography, personality and etiquette and social media

For the online extension of the Doers Club, Dewar's associated with Chef Vicky Ratnani, Chef Ranveer Brar and Chef Anahita Dhondy, to share few food recipes that can be made with limited ingredients available at home

Sanam's video highlights a message of resilience and hope. It salutes India's frontline healthcare workers and UberMedic drivers, who transport them from their homes to hospitals every day

Zoo Media's video content solution agency recently released a work-from-home version of its show Behensplaining on Netflix's YouTube channel. In an interaction with BuzzInContent.com, Khatter explains the challenges and opportunities of curating viral content amid the Covid-19 pandemic

The concert organised under the larger brand campaign #StayStrongMoms also generated massive engagement on Twitter with over 13 lakh impressions. According to Netbase, the engagement activity positively impacted the brand, which witnessed a whopping 18-point increase to 98% in its brand sentiment score

The 24-episode web series returns to capture the ‘firsts' in the virtual love story of two characters, who stay far but get close while stuck in the Covid-19 lockdown

Brand advocates Parineeti Chopra, Chef Sanjeev Kapoor and nutritionist Pooja Makhija are encouraging people to shift to Sugar Free Green through live sessions and social media posts

Once the lockdown is over and business is back to usual, brands will get aggressive on the marketing front. Content marketing will play an important role in garnering immediate sales to maintain cash flow

The #DisinfectToProtect campaign was launched with a film featuring prominent faces including Kareena Kapoor Khan, Saif Ali Khan, Ganesh Venktataram, Nisha Venktataram, Twinkle Khanna, Ritesh Deshmukh and Genelia D'Souza, urging people to stay at home and relaying important messages to the audience

BuzzInContent.com caught up with the agency and brand to talk about the idea and the execution of the content initiative that has crossed 30,000 and three lakh views on Facebook and Instagram, respectively

This fictional Hindi series aims to help audiences in B30 cities and beyond to participate in capital markets for their wealth creation goals through investing decisively in mutual funds and SIPs

The brand has collaborated with influencers such as comedians, dancers, musicians and Instagrammers to take up the fun challenges and ask their followers to do the same to win hampers and grocery vouchers

The campaign spreads hope, faith and love in its musical initiative against the coronavirus

21 campaigns have been shortlisted in the Effective Content Strategy category, which rewards content strategies that can demonstrate a business outcome

The service offers short-format content, movies, TV shows and short films across genres in more than 15 languages such as Hindi, English, Bhojpuri, Punjabi, Telugu, Tamil, Kannada, Malayalam, Bengali, Gujarati