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The study found that the majority of consumers would stop purchasing from a brand if they felt the level of personalisation was creepy. The study also highlights that digital content and customer experiences cannot only make, but break brands too

By BuzzInContent Bureau | April 25, 2019
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AskNestlé is the new Nestlé India Corporate Service Brand in the form of a mobile-first website. It educates how parents feed and cook for their children up to 12 years of age

By BuzzInContent Bureau | April 24, 2019
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The Sterling Reserve Music Project is an enabler platform for independent music and is language and genre-agnostic. The latest song has been done in collaboration with vocalist RS Chauhan, mentored by rapper Ikka and produced by music producer Rishi Rich

By BuzzInContent Bureau | April 23, 2019
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The Chinese video app told the Supreme Court that the interim order was passed without hearing them

By BuzzInContent Bureau | April 23, 2019
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On the sidelines of Goafest, BuzzInContent.com met Matt Eastwood, Global Chief Creative Officer, McCann Health, to discuss how pharmaceutical brands can handle challenges in the category through content

By Akansha Srivastava | April 17, 2019
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Podcasts in India are gradually gaining listeners. But are advertisers lining up? BuzzIncontent.com speaks to Amit Doshi, the founder of IVM Podcasts, about the monetisation opportunity the medium provides in the branded content category and its growth potential in the Indian market

By Akansha Srivastava | April 16, 2019
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Do brands have the choice of either/or? Should their content be omnipresent with the risk of spending money with little results? What should an ideal content strategy use – paid or owned or earned media? BuzzInContent.com explores with content marketing practitioners

By Akansha Srivastava | April 11, 2019
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Launching the second leg of its content initiative, ‘The Great Indian Traveller', Jayraj Jadhav, Vice-President, Marketing and E-Business, tells BuzzInContent.com how the brand has increased its spend on content marketing five times more than the first year

By Akanksha Nagar | April 10, 2019
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The short video witnesses the three actors triple riding on the street, struggling to fit on a single two-wheeler. The video concludes with the reminder that ‘tripling only looks good on-screen, and not on the roads'

By BuzzInContent Bureau | April 10, 2019
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The 30-minute show includes live bidding for travel deals, quizzing for prizes, original travel entertainment content and a jackpot prize offering international holidays. The multi-week marketing series is live on MakeMyTrip's app every Sunday at 2 pm

By BuzzInContent Bureau | April 10, 2019
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Jain will lead and introduce leading native advertising practices, training, strategy development techniques and local payment options to the region with the help of Httpool's advertising operations processes

By BuzzInContent Bureau | April 10, 2019
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Digibooster is focusing on becoming the go-to place for anyone looking to buy short-format content, including content websites, brands, Facebook pages, YouTube aggregators and even individual influencers looking to build deeper engagement and traffic on their websites and pages

By BuzzInContent Bureau | April 10, 2019
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The brand has collaborated with choreographer Remo D'Souza who is creating a #JumpForHealth themed dance and will nominate others to contribute by jumping for the movement. For every 10,000 jumps collected, one prosthetic leg will be donated to the underprivileged

By BuzzInContent Bureau | April 10, 2019
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Looking at the investment patterns of brands on the content marketing front, TV channels have pulled up their socks to stay abreast with OTT players, content creators and platforms who have already grabbed enough of marketers' attention in the recent past

By Akansha Srivastava | April 09, 2019
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Voot Studios will enable advertisers to engage consumers with branded shows, sponsorships and interactive formats along with other content solutions. The online streaming service, which has announced 30 new original series, is targeting to reach the 100-million subscriber mark by end of FY20

By BuzzInContent Bureau | April 08, 2019
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The song features Disha Patani, Tiger Shroff and Badshah and is choreographed by Ahmed Khan. Released by T-Series, it is available on music streaming apps and YouTube

By BuzzInContent Bureau | April 08, 2019
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Interested candidates must describe what freedom means to them by creating a video, write an essay, make a photo collage or create whatever they want to make their application unique and then submit it to Harley-Davidson India's Instagram handle

By BuzzInContent Bureau | April 08, 2019
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The content on CatchUp is curated from across various publishers in different categories such as Bollywood, politics, sports, lifestyle, health and fitness, social media, etc. CatchUp delivers a unique personalised experience for users

By BuzzInContent Bureau | April 05, 2019
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