Titled ‘Kitchen, Khanna & Konversations', the three-part series is available exclusively on Hotstar

Fuel India will be led by Debarpita Banerjee, President North and East, FCB Ulka, and the India operation will offer content creation solutions in an end-to-end format

Smartphone players and automobile manufacturers are top contributors to content ads, according to last quarter data of Inshorts

With the growth in appointment viewership attributed to affordable data and the rise of vernacular content, content and ad-funded content will become very important

The company aims to strengthen its connect with electricians, who are busy throughout Diwali, and build greater affinity for the brand

TVision Insights Co-founder tells BuzzInContent.com that high-attention content can have a ‘hero effect' and if brands want more attention then they need to invest in high-quality, premium content

Launched in partnership with MediaLink, CLX will bring eight of the world's best media and entertainment businesses to Cannes Lions and will take place in Palais II from June 17-21, 2019

The objective of the campaign was to drive the story of Indigo dying, the art facing competition from its machine printed alternatives and drive the brand's digital share-of-voice

The collection of five films is a part of Shell's global #makethefuture campaign. Brokered by CNN International Commercial (CNNIC), the partnership also includes an interactive Shell-branded content hub produced by create, CNNIC's in-house studio

The platform showcased films like ‘Maya' by Aniruddha Roy Chowdhury, ‘Shame' by Anusha Bose, ‘Rogan Josh' by Sanjeev Vig and ‘Ladoo' directed by Sameer Sadhwani and Kishor Sadhwani and produced by Neeraj Pandey

The tourism agency is launching a content initiative UnDiscover Australia in collaboration with ESPNcricinfo during the upcoming India's tour of Australia. The initiative, which is likely to reach 20 million cricket fans, will be woven into the cricket programming of the digital platform

While OTT is already a reality, how well prepared are brands to build on this massive opportunity, asks Karan Kumar, Chief Brand and Marketing Officer, Fabindia

The film is set against the backdrop of Karva Chauth, and showcases the start of a new tradition, one with a deeper meaning

Barbie doll maker Mattel India relies heavily on content marketing and the company has realised unmatchable returns in terms of brand love and sales leads. In an interview with BuzzInContent, Kataria said that it is always better to have fans of a product than just customers

In order to connect with the younger audience across the country, the song has renditions in eight languages composed by music director Pritam's music platform JAM8. The song is being released on various OTT platforms, radio channels and social media

Conceptualised by Wavemaker, the film is an extension of the brand's communication around social issues on the theme of pre-activism ‘Alarm Bajne se Pehle Jaago Re'

The series is an extension of AMFI's larger campaign ‘Mutual Fund Sahi Hai', targeting tier II and nearby cities. Set around the '90s, the relatability factor with the target audience made the series a successful content strategy

The etailer will open the sale with a 90-minute long live celebratory music concert conceptualized by IPG Mediabrands agency Interactive Avenues and Sony Music India