As part of the campaign, the brand is crowdsourcing ideas from consumers to suggest the ingredients of the brand's upcoming Dairy Milk limited-edition chocolate. To amplify the campaign, the brand collaborated with LBB to execute an event and also partnered with leading food influencers to promote it
By BuzzInContent Bureau | December 24, 2019TVF's branded content Kota Factory for Unacademy has topped the list. The other web series that found place in IMDb's top 10 list include Tripling done for Drivezy, Humorously Yours and Flames
By BuzzInContent Bureau | December 23, 2019Khanna will be seen sharing quick Christmas recipes on Tata Sky's social media pages today at 4pm
By BuzzInContent Bureau | December 23, 2019The musical is conceptualised and executed by Mindshare Content Plus and distributed by Sony Music
By BuzzInContent Bureau | December 20, 2019Shyamali Basu, Senior Vice President & Head - Products & Marketing, HDFC Asset Management, believes that the experience is an integral part of the process which impacts your user's behaviour and ultimately your content's performance
By BuzzInContent Bureau | December 20, 2019To engage with the consumers, the online gaming brand brought on board influencers to promote the #PokerFaceChallenge where the participants have to make a video eating a scoop of ice cream while making a poker face for at least ten seconds
By BuzzInContent Bureau | December 20, 2019Sharing insights into the content plans for 2020, Saxena, CCO and head, TVF Originals, tells BuzzInContent.com that the platform hopes to launch more than 20 originals next year, with the first one in February. He also reveals TVF's plans to produce original regional content
By Akanksha Nagar | December 19, 2019In a most recent case, Nykaa took to influencer marketing to create buzz around the launch of its latest product Clay it Cool mask. The brand collaborated with influencers with a following less than five lakh and was able to garner a reach of more than three million in days from a media value pegged between Rs 5-7 lakh
By BuzzInContent Bureau | December 19, 2019One Impression is one of the select few partners across the globe to have access to the Pinterest Influencer API
By BuzzInContent Bureau | December 18, 2019The #PulsePePulseChallenge campaign is executed by FoxyMoron's influencer marketing vertical Pollen. The idea behind the campaign is to engage with consumers in a funny way. To win #PulsePePulseChallenge, three Pulse candies have to be stacked on top of each other in 15 seconds, with just one hand
By BuzzInContent Bureau | December 17, 2019In an engaging interview with BuzzInContent.com, Goenka, the Marketing Head, reveals the content play for Dewar's and says content initiatives have helped the brand increase its volume and market share
By Akansha Srivastava | December 17, 2019The brand marketing wing of Hindustan Times Digital Streams recently launched a fictional web series Friday Finance. The series has been planned in association with Aviva Life Insurance and Aditya Birla Capital
By BuzzInContent Bureau | December 17, 2019The campaign titled ‘Smile Deke Dekho Duet' is an attempt to convey the flavours story of the brand in a meaningful way, all at the back of a simple insight — smiles lead to connections and Lay's brings a smile to consumers faces
By BuzzInContent Bureau | December 16, 2019Inside Edge is the story of the Mumbai Mavericks, a T20 cricket franchise playing in the PowerPlay League. In the series, Too Yumm! is one of the sponsors of the PowerPlay League and Mumbai Mavericks Captain, Vayu Raghavan, is seen enjoying the snack
By BuzzInContent Bureau | December 16, 2019In a conversation with BuzzInContent, Kannan, Co-Founder and CEO, says the brand is open to all kind of content partnerships if it increases engagement with consumers and helps them understand the concept of online doctor consultation
By Akansha Srivastava | December 12, 2019Other findings of the report say content needs to build audiences in the long term and real-world components help make content distinctive
By BuzzInContent Bureau | December 11, 2019The campaign executed by Zero Gravity Community asked people to take up a challenge where they had to gulp, slurp or eat Vadilal ice cream under 45 seconds and post videos on social media with the required hashtags the brand created for the contest
By BuzzInContent Bureau | December 11, 2019According to the report, the top five Google searches related to content marketing were: content marketing strategy, content marketing institute, content marketing agency, content marketing examples, and content marketing definition
By BuzzInContent Bureau | December 10, 2019