Mehta said that with the changing dynamics of marketing and the demand for more personalised and customised communication, content marketing will become an important part of every marketer's communication strategy and old methods will become outdated

Shivaji Dasgupta, Founder of INEXGRO Brand Advisory, writes how the greatest opportunity for a brand investing in content for children is a head-start in forging relationships, a formidable challenge in the world of performance-based engagements

Karan Kumar, Head, Brand & Marketing, Fabindia, asks if brands can find a deeper meaning that would help in their adoption in an era of surplus choices

The British automotive company partnered with The Better India to launch six different videos, highlighting India's unsung heroes every week

The latest band comprising six differently abled teens launch a new single, ‘Dimaag Ke Taale Tod Na', for mental health awareness

Through this collaboration, Gulf Oil aims to communicate to the young college going audience about the benefits of Gulf Pride 4T plus

The biscuits and confectionery maker has set a thumb rule when it comes to its approach for choosing content

The new show to be aired from August 20 creates awareness about the need to save threatened species and their habitat

PowerDrift is Girnar Software's eighth acquisition in the technology and content space

Conceptualised by Terribly Tiny Tales, the film launched on Independence Day showcases the different perspectives of two generations as they explore the concepts of diversity and national unity

BuzzInContent.com brings a few branded content initiatives undertaken by brands to strike a patriotic flavour among consumers

The budget hotel brand made comedians travel to unfamiliar cities and share their experiences in the form of shows. Small trailers were packaged and promoted on social media, garnering eyeballs and brand recall

The video is a scene from the video series ‘What's your status' that the Indian beer maker giant launched in July on its YouTube channel Cheers. The viral rant is about the taxing hours and labour Indian employees put in the Indian corporate setup

In this highly competitive age, becoming the leader of a category is like winning consumers without advertising. But maintaining a stance that's thought leading is not very difficult. But how can thought leadership content open your ways of leading the industry? BuzzInContent.com explores

On the sidelines of the launch of Parle-G's first branded content film series as part of the second leg of the campaign #YouAreMyParleG, BuzzInConntent.com caught up with Mayank Shah, Category Head, Parle Products to talk about the brand's first video series and its attempt in the branded content space. The five-part series digital films have been inspired by real-life incidences shared by consumers

Along with BloombergQuint, ‘Aegons of Business' will showcase the journeys of entrepreneurs who took the unconventional route to achieve success. The series is also available on Aegon's website

Following a travel-related Q&A session on Twitter, the influencers will also share stories that offer unique perspectives to travelling independently on the Cleartrip Stories

Singh was associated with the beer brand for nine years. Before that he was Vice-President, Marketing, at Spencer's and had earlier worked with PepsiCo and Dabur