Hashtag campaign #StartWithStarters in the form of a dance challenge has fetched more than 8.5 billion views since launch

The latest tongue-in-cheek video launched during Diwali on social media encourages consumers to look beyond the world of phoney mattress stores and get online for a hassle-free experience

The #NoUnderwearHorrors campaign's objective was to highlight unspoken issues of men underwear

Adobe is developing an opt-in system that will allow creators and publishers to securely attach attribution data to the content they choose to share

As customers become more sentient of their encounters while interacting with any brand online, the need for an effective customer experience is essential. As content plays a vital role in such a journey for customers at various touch points, BuzzInContent.com tries to understand what it takes to create an effective content strategy for a great CX and how that can lend a brand a lifetime advocate

The first episode of ‘Around the table' features composer and rapper Baba Sehgal, actor Aishwarya Sakhuja, professional poker player Abhishek Goindi and comedians Karan Talwar and Gursimran Khamba. Actor and comedian Suresh Menon will be a part of the second episode of the series along with a professional poker power couple who were once doctors

The second season of the show will feature popular faces like Nakuul Mehta, Shweta Tripathi and more getting ‘Chef'd' by hosts and celebrity chef Ranveer Brar and Scotch maestro Greg Benson in gourmet cooking

Hotstar VIP's campaign was to promote the premiere of the movie Chhichhore on its platform, Walt Disney's intention was to create buzz for the launch of the movie Frozen 2 and Voot wanted to create awareness and build an audience for its reality shows

The brand has managed to pull off more than 42 million eyeballs and garner consumers' trust from the recent campaign done in association with Kohli. Estimated media value of three posts and reshares is around Rs 1.5 crore

Livon will focus not only on the hunt for singing abilities through the reality series ‘India's Top K-Pop Stars' but will also groom the contestants into getting that awesome K-Pop look

The advertiser-funded program (AFP) is slated to air across the network on November 2 and 3

Creator 21 aims to organise collaborative events for creators from every platform such as YouTube, Instagram and Snapchat

The Chief Growth Officer of Zeel discusses with BuzzInContent.com the channel's various offerings and why should brands do more content integrations. He also talks about the importance of TV as a medium to maximise reach

The channel's radio jockeys across 30 cities in India took the task to #ExploreTheNight using the phone's night mode feature and posting a series of live videos on Facebook Live and photos on social media. The campaign has seen an engagement of more than 6.8 million

Rannvijay Singha, Rajkumar Rao, Sunil Chettri and Gurpreet Singh were seen giving a sneak peek of the wooden cask packaging on their Instagram stories, and sharing personal experiences and stories about being 18

First-ever web series by the brand as part of its ‘Real is Rare' campaign

The second season has also been launched in video format for all episodes and will be available on BII website, YouTube, Facebook and other video platforms

Flames S2 went live on October 18, Fathers Vol.2 will stream starting October 25 with both shows being available on TVFPlay and MX Player