The lockdown has proved to be challenging for the media industry but it has also provided content creators with an opportunity as consumption of content is more than ever. It also calls for innovation as creators have to make do with minimum production back-up

To ensure that families can comfortably have this conversation with the girls in the family, Stayfree has tied up with Menstrupedia. The platform talks about what periods are and how to manage them better

The campaign has been launched to celebrate the start of train journeys amid Covid-19, highlighting the importance of safety, caution

The brand ties up with influencers who will engage with consumers through ‘DIY Nail Art' techniques. Shoppers Stop will also host a tutorial by brand Sugar on tips and tricks to curate trendy nail art

Content creators such as Bharti Singh, Sonam Bajwa, Kusha Kapila will be seen engaging with their audiences and sharing their version of missing mango experiences, and Slice quenching their craving

In the part-1 of this analysis, BuzzInContent.com attempted to understand which of these three platforms is the most brand and creator-friendly based on their reach, engagement, ROI, brand category and creative freedom. As brands opt for cost-efficient strategies amid Covid-19, in part-II, we find which platform is most cost-effective, while making it easier for brands to collaborate alongside their ever-changing policies

YouTube NextUp is the only open contest by the platform to identify and elevate the next generation of YouTube Creators

FCB Ulka created graph representations driving the message of staying inside homes and how it helps flatten the curve. It was shared by UNAIDS Geneva on social media on Easter weekend when people had plans to step out of their homes

As influencer-led marketing witnesses a remarkable rise over the years, while spreading across TikTok, Instagram and YouTube, marketers continue to increase their budget in this bracket. In a two-part in-depth story, BuzzInContent.com dives deep into the functionality, guidelines, prescribed formats and future of three platforms to figure out which can be the most effective bargain

The brand aims to celebrate the camaraderie formed in chrome and steel and inspire the new wave of riders

The short film ‘#SOS Save Our Sentinels – The Blink Film' is a powerful visual commentary on the cultural identity of the last sentinels of our natural reserves, the last 36 indigenous tribes, in rare still photographs

The BEDTalks campaign conceptualised and executed by Phantom Ideas is inspired by TED Talks and is a curated series of incredibly boring topics aimed at putting people to sleep

The creative agency of the video is The Digital Street and production house is Cinnamon Pictures

The #RishtonKaCelebration campaign executed by Wavemaker urges people to share stories that make their days special

These couples are exploring love within the boundaries of home and yet keeping it as special, in one single long-form video

The brand will showcase the stories on digital platforms in the form of video content capturing their initiatives and how they are keeping themselves protected. The video stories will also be featured on www.hargharsurakshit.com

The Tourism Board has partnered with Zomato for Zomaland@Home, a digital version of Zomaland to feature a number of Singaporean artists showcasing their talents and passions while sharing their common love for Singapore's diverse food culture

As part of the engagement strategy, the audience can also submit their queries that will be answered by eye experts during the session