Presenting this week's Content & Culture analysis done by rare Semiotic professionals at Leapfrog Strategy Consulting led by Hamsini Shivakumar. They analyse a few Daughter's Day campaigns like Stayfree's #ItsJustAPeriod and Raho Safe's ‘When they grow up too fast' done over three years

Do Your Thng opened the campaign brief to DaMensch users. The collaboration was with male creators from photography, fashion, lifestyle and grooming. Each creator developed a content piece relevant to their profile and audience, which was shared on social media

BuzzInContent.com brings to you the first-ever weekly series titled ‘Content and Culture' that will analyse the content initiatives by brands through the Semiotic Lens. Presenting this week an analysis done by the rare Semiotic professionals at Leapfrog Strategy Consulting led by Hamsini Shivakumar for Cadbury Dairy Milk Silk's song ‘Sang Rahiyo'

BuzzInContent.com caught up with Yadav, Associate Director, Marketing (Chocolates) and Karthik Nagarajan, Chief Content Officer, Wavemaker India to understand the brand's content strategy for the promotion of Cadbury's limited-edition Dairy Milk Silk ‘I missed you' Heart Pop bar

Shorts is a new short-form video experience for creators and artists who want to shoot short, catchy videos with their mobiles on YouTube

India's advertising self-regulatory body will have to equip itself for monitoring branded content, DIY videos, informative articles, macro- and micro-influencers, user-generated content (challenges thrown by brands on short-video platforms) or any other form of content commissioned by brands

Instead, spend your precious time, energy and hard-earned money on earning love and loyalty through content marketing

Brands, content platforms, creators, publishers and agencies can enter their work created between January 1, 2019, and October 31, 2020. BuzzInContent has also created a special category for content marketing during Covid crisis

Yan Han, International Business Chairperson, Topline Consulting Group, shares five points around which influencer marketing will evolve and adapt to the changing circumstances of the social order

The first episode featured Deepika Padukone. The second episode featuring Balan was aired live on the Vedantu app on July 31. 1.3 lakh people registered for the episode, while the Vedantu website attracted one million visits and 8 lakh unique page views on the same day

Anuradha Aggarwal, Head, Infotainment and Kids, Star & Disney India, speaks to BuzzInContent.com about one of the finest brand integrations in recent times

Neel Gogia, Co-founder, IPLIX Media, writes how long-term tie-ups are the best way for both brands and influencers to grow together and make the partnership a success

With strained budgets and rising content consumption amid the Covid-19 pandemic, BuzzInContent.com finds how brands across categories are putting greater focus on content marketing initiatives with a much more focused approach and spends this festive season

BuzzInContent.com asks industry experts if there should be a course or a specialisation in content marketing. And, it is a divided house

Brands by now have accepted web series the best bet for greater engagement. But despite being a high-impact property that helps build higher recall, web series isn't always cost-effective. BuzzInContent.com finds out what could be the right time to invest in web series and how one can reap greater ROI

Specifically targeted to tap viewers based in UP, Bihar and parts of Madhya Pradesh between the age group of 16-35 years, Binge will produce fictional content in the form of short video stories and web series

With a 300% spike in social conversation following the announcement that team sports would be returning, The Anthem is the culmination of the Ready for Sport story so

We are living in times where demand for content marketers has increased as brands are heavily relying on content to engage with consumers. BuzzInContent.com talked to a few experts in the industry to compile a list of traits that makes a good content marketer