Namooney is a 20-episode series launched on Jambo's YouTube channel on May 16. The channel targets Hindi-belt states across India and aims to produce four animated web series in 2020

BuzzInContent caught up with publishers, niche platforms, creators and agencies to gauge the impact of Covid-19 on their businesses and find how are they dealing with it

Within a short span since its launch, the campaign has garnered seven lakh views already. The video has also been shared by celebrity chefs such as Ranveer Brar and social media influencers, which helped the campaign increase its reach

Gauging the wind of change, the beverage brand has shifted its focus more on digital and social media. It has collaborated with influencers to amplify its larger brand campaign and showcase various ways in which Rooh Afza can be used to prepare food items and drinks, not just in summers but throughout the year

In an interaction with BuzzInContent.com, Karthik Nagarajan, Chief Content Officer, Wavemaker India says measurement in the advocacy space is an evolving sphere. He explains how the trust of brands on influencer-led marketing as a viable, scalable channel of communication has increased amid the pandemic

The company will share with the content creator 40% of the net revenue that the company will earn from advertising and subscription from the content creator's channel

The four-part weekly series explores the local bazaars of Jodhpur, Delhi, Jaipur and Kolkata

The campaign co-created with Supari Studios encourages the youth to spend this time at home productively and engage in activities that will upskill their existing knowledge base in order to prepare for the new world after Covid-19

The campaign #ParkedCarsCanRunFamilies conceptualised and executed by Leo Burnett Orchard features Saurabh Sukhla as the landlord and Manjot Singh and Ali Faizal (of Fukrey fame) as neighbours and tenants

As part of the challenge co-created and executed with VMLY&R, celebrities and TikTok influencers asked people to get creative with massage techniques and change their ‘champi' tempo every five seconds with the music beat, creating memorable moments

Partnering with WATConsult Bengaluru, the brand leveraged influencer marketing for the campaign to garner more than 242 M Impressions. The content showed how the influencers are using their time during this period, leading their followers to the app

In such unprecedented times, when creating massive ad campaigns with outdoor shootings and extravagant budgets is not possible, it is seen that more and more creative agencies are upping the ante on the content marketing front. Will the lockdown help content marketing gain more prominence in the communication play of agencies forever?

Mehta will take care of entertainment and sports, branded content, music and IP creation along with experiential marketing. Mayne will look after social media practice and driving the creation of agile content that powers performance marketing

The company created a Facebook page to engage with millennials through tailor-made content. The campaign will be promoted through influencer marketing via new-age social media platforms

In an interaction with BuzzInContent.com, Abhik Sanyal, Head, Consumer Marketing, DSP Investment Managers, says consumers look at content created by a brand with a fair amount of scepticism. But when it comes from a publisher, there's a certain stamp of authority. He talks about the #BreakTheBias campaign, which the brand launched on TVF's Timeliners' YouTube channel

Nykaa's YouTube channel Nykaa TV saw a 120% increase in watch time during this time. Nykaa Network launched weekly challenges and contests to keep the audiences engaged, resulting in a 3X increase in new monthly subscribers

The #DarkFantasyLockdownCreations campaign is a part of the bigger ITC Kitchen Project with content marketing agency Sheeko

The video, conceptualised by Momspresso, is inspired by single moms who have the strength to raise their child alone and the courage to never give up in the face of greatest challenges