Rising Star Awards 2021 Gala [WATCH]

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The Digital Marketing Head of the online insurance company believes content marketing is a long-term play and hence brands under pressure to perform immediately end up doing advertising

By Akansha Srivastava | February 12, 2018
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Launched in April 2017, BharatMartimony's content initiative HappyMarriages.com showcases relevant content besides a monthly newsletter

By BuzzInContent Bureau | February 12, 2018
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The fashion brand's digital agency Social Kinnect conceptualised and executed the brand's content marketing initiative by creating one lakh registrations on Facebook and fetching over 13 million impressions across digital platforms

By BuzzInContent Bureau | February 12, 2018
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Chopra talks about various challenges to the content marketing space and how to overcome them. He also shared ixigo's viral content marketing strategy in a conversation with BuzzInContent

By Akansha Srivastava | February 11, 2018
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No Diageo brand has ever before got on board an external content creator in India for its content marketing initiatives. So how has the partnership with East India Comedy helped Captain Morgan grow the brand's affinity? BuzzInContent finds out

By Akansha Srivastava | February 11, 2018
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Vyom Charaya, Director Brand Solutions, The Viral Fever, lists the essentials for brands with reducing attention spans of audiences and increasing content consumption options

By Vyom Charaya | February 11, 2018
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No technology company can ever offer a client the same value as we do, Kumar told BestMediaInfo in an interview. He said India was the only country where every media was growing and focus on digital doesn't mean traditional media is being left

By BuzzInContent Bureau | January 31, 2018
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Co-Created by Happy mcgarrybowen and executed in collaboration with Isobar, SKREEM, and Greenroom, the #7HourMarathon campaign emphasises on the importance of sleep and connects it to the brand's philosophy

By BuzzInContent Bureau | January 31, 2018
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Adds new content categories such as Health and Fitness, Beauty and Fashion, Travel and Living, Recipes and Careers

By BuzzInContent Bureau | January 31, 2018
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The final deadline to enter the awards is January 15, 2018. The 2018 edition of the awards is accepting entries across 20 categories

By BuzzInContent Bureau | January 29, 2018
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The bank aims to galvanize change around key sustainability challenges such as plastic pollution, food waste, social inequality, fast fashion and ageing by sparking conversations about edible packaging solutions, upcycling, sustainable fashion, etc.

By BuzzInContent Bureau | September 26, 2019
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The local in-app campaign showcases India as a key global travel destination by inviting TikTok users to share their travel moments with the world

By BuzzInContent Bureau | June 25, 2019
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In an interview with Republic TV presents Engage, Nayudu, Director, Content and Communications talks about the brand's content marketing strategy that will help claim a bigger space in the lives of consumers

By Akanksha Nagar | March 30, 2020
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In an interaction with Republic TV presents Engage, Anupam Bokey, CMO at the company, talks about the brand's content marketing initiatives and things it considers while doing branded content collaborations. He also sheds some light on means to improve one's branded content strategy

By Akanksha Nagar | January 29, 2020
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In an interaction with Republic TV presents Engage, Abhik Sanyal, Head, Consumer Marketing, DSP Investment Managers, talks about the nitty-gritty of a good content strategy. The brand undertakes a lot of content initiatives to make mutual funds and investment concepts easy to understand while presenting them in an entertaining, contemporary and fresh manner

By Akanksha Nagar | January 13, 2020
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In an interaction with Republic TV presents Engage, Kochar, Vice-President, Marketing and Member Engagement, talks about the brand's content plans, growth of content marketing in 2019 and trends that will shape the content space in 2020

By Akanksha Nagar | December 23, 2019
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Future Group has been the flag-bearer in launching a few content formats like India's first Instagram web series, 24-hour live fashion show and live cookery show on digital. Sarda, Group Head, Digital, Future Group, talks to Republic TV presents Engage about the brand's content strategy, the company's willingness to create more vernacular content and expectations from agencies

By Akanksha Nagar | November 15, 2019
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In a video interview series, Republic presents Engage, Lufthansa's Director B2C Marketing for Asia Pacific, tells BuzzInContent.com that digital and social drive the brand's content initiatives but television and radio provide them reach. Listen to Knapp as he talks about Lufthansa's approach to content and his expectations from Indian content partners

By Akansha Srivastava | October 11, 2019
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